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13Nov By Liz WillitsNo Comments

Digital Marketing, digital mkt, email outreach, grow email list, Internet marketing, lead magnets, Learn, Online Marketing

How to create a lead magnet in less than a day (that actually works)

By Liz Willits November 9, 2022 Trying to build a lead magnet that actually grows your email list? Short on time? Read this post to learn how to create an effective lead magnet. You’ve probably seen it yourself: websites offering huge gifts to compel website visitors to join their email lists — 10-page ebooks, 5-day courses, 25-page white papers and beyond. These gifts are called lead magnets or incentives. What is a lead magnet? A lead magnet is a freebie you give your subscribers for joining your email list. A great lead magnet convinces the right people to subscribe to your list (those who are likely to buy), builds trust, and assists in converting your leads into customers. The problem is, while a great lead magnet is a valuable list-growth tool, you probably feel ...

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8Nov By Sean TinneyNo Comments

Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Holiday Marketing, Internet marketing, Learn, Online Marketing

25+ beautiful holiday email marketing templates [you can use for free]

By Sean Tinney November 7, 2022 Send some holiday cheer to your customers with an email template guaranteed to help you stand out in the inbox. The holiday shopping season is in full swing! And you know it’s bound to be a busy one.  In fact, some businesses report that up to 30% of their annual sales occur during the holiday season. But when it comes to sending marketing emails around the holidays, how can you get noticed in very crowded inboxes? Easy – with holiday email templates that make your offer stand out. Adding that special touch of holiday cheer to your design can be really easy with a holiday-inspired email template. That’s why the AWeber design elves created these professionally-designed templates that will help you stand out in the inbox. You can use all o...

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4Nov By Sean TinneyNo Comments

Digital Marketing, digital mkt, email list, Email Marketing, email outreach, grow email list, Internet marketing, Learn, Online Marketing, social media

3 steps to turn your social media followers Into email subscribers

By Sean Tinney November 3, 2022 Take back control of how you communicate with your audience by driving social media followers into your email list. Social media is a powerful tool for raising awareness of your brand and engaging your audience. And that’s what most people use it for. But it’s also an excellent tool for moving people into the “subscribe” stage of your marketing funnel.  Trouble is, social media can be unreliable. What would you do if Instagram shut down tomorrow? Or Facebook has an outage? Or… Twitter is sold and you no longer have access to your followers? Any of that could cut you off from your audience.  Don’t think it could happen? Three words for you: Myspace. Friendster. Google+. But with an email list, you don’t have to worry about social media ea...

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30Oct By Sean TinneyNo Comments

Blogging, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

How to increase blog traffic: 11 obvious and not-so-obvious tips

By Sean Tinney October 25, 2022 If you’re a blogger, you owe it to yourself to get your content in front of the best audience possible. Use these actionable tips to start increasing blog traffic today. Let’s get right to the point. Increasing traffic to your blog is challenging. Writing an amazing blog is only half the battle. In order for readers to find your content, you need to cut through the online clutter. So how much online clutter are we talking about? According to Zippa, bloggers publish over 6 million posts a day.To stand out you need to do more than just write an amazing piece of content (although that’s a great start). There is strategy behind getting more traffic for your blog. I compiled the top 11 strategies for you. Some of these strategies you may have heard...

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25Oct By Brenda Stokes BarronNo Comments

building website, creating a website, errors, google web designer, internet design, Learn, web design, web design company, web designer, web page design, website builder, website design

8 Ways to Identify & Fix Browser-Based Website Errors & Issues

No one is perfect, and that goes for website owners as well. Even the best, most well-coded and thoughtfully put together websites will experience errors and issues at some point – it’s simply unavoidable. In fact, part of the process of owning a website is being able to identify and fix an error as it comes up. Often, you’ll find issues occur after switching hosts, updating plugins or themes in WordPress, or adding code snippets to existing designs. It doesn’t take much to break a site and prevent it from interacting with browsers properly. However, not all errors or issues are the same. Some are relatively minor and can be fixed with ease; others may require more time and effort on your part. That’s why in this article, we’ll outline 8 different types of browser-based website errors and ...

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25Oct By Kelsey JohnsonNo Comments

automation, Digital Marketing, digital mkt, email design, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

How to embed a YouTube video in an email (step-by-step guide)

By Kelsey Johnson October 21, 2022 Learn to embed a YouTube video in Gmail, Outlook, marketing emails, and via automation. It’s the age of video content. Whether you’re publishing your own YouTube videos, or forwarding a video to a friend, you’ve probably wondered — “How do I send a video in an email?” The answer to that question depends on which email tool you use. Keep reading to find out how to embed a video in a Gmail email and how to embed a video in an Outlook email. I’ll also explain how to embed YouTube videos in emails that you’re sending to multiple people (like in an email newsletter, or in a marketing email), and how to automatically send your latest YouTube video to people immediately after that video is published.  Let’s get started. Want to jump ahead? ...

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20Oct By Sean TinneyNo Comments

Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Holiday Marketing, Internet marketing, Learn, Online Marketing

8 Emails to Get More Sales This Black Friday & Cyber Monday

By Sean Tinney October 17, 2022 Black Friday and Cyber Monday emails you need to be sending and when. Plus 9 examples of successful email campaigns from other companies. We don’t have to tell you that Black Friday is one of the busiest online shopping days of the year. Everyone knows it. You can’t get on social media, turn on the radio, or drive down the street without being swamped with Black Friday, Cyber Monday, and now “Cyber Weekend” announcements.And opening your inbox? Fuggedaboutit. More emails are sent on Black Friday than any other day of the year.Despite all the competition, this is not something you should sit out. Black Friday is now an international shopping holiday. Creators, solopreneurs, solo professionals and every small business should have a plan. You kno...

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11Oct By Dave StysNo Comments

amp for email, Digital Marketing, digital mkt, email design, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

How to create interactive product images with AMP for Email

By Dave Stys October 4, 2022 Up your email coding skills with this step-by-step AMP for Email tutorial. Create your own email that lets readers change the colors of a product image. In this this tutorial you will learn how to create an interactive e-commerce email message. We’ll display a product with several color options. The reader will be able to press each color and dynamically update the product image. Here’s what it looks like (see the full code example): As seen in Yahoo Mail inboxWhile it’s a relatively simple example, you will become familiar with a few important AMP for Email components such as:amp-img an AMP replacement for the html5 img tag.amp-selector a control for selecting one or more optionsamp-bind responds to user actions such as hovers, clicks, form subm...

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4Oct By Brenda Stokes BarronNo Comments

building website, creating a website, google web designer, internet design, Learn, web design, web design company, web designer, Web Host, web page design, website builder, website design

Which is Right for You?

There are a lot of different options out there when it comes to hosting your website. And it can be tough to decide which one is right for you, but don’t worry – we’re here to help! In this article, we’ll compare three popular hosting options: shared, managed, and VPS. And by the end, you should have a good idea of which solution is right for your needs. We’ll break down each host type into a few key areas, including a broad description of how it works, key features, benefits, who the type would best serve, and rough pricing estimates. Now, let’s get down to the comparisons. UNLIMITED DOWNLOADS: Email, admin, landing page & website templates Starting at only $16.50 per month! DOWNLOAD NOW Shared Hosting Shared hosting is an excellent option for most people because it is budget-fri...

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26Sep By Yauhen ZarembaNo Comments

Digital Marketing, digital mkt, email design, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

Why You Need an Email Style Guide to Reinforce Your Branding

By Yauhen Zaremba September 26, 2022 Creating an email style guide is the best way to reinforce your branding. Discover how to ace your email style guide. Consistent branding makes a brand instantly identifiable — and memorable. But did you know that as well as applying branding guidelines to your products, advertisements, and websites, it’s equally important to carry branding guidelines through into the email style guide for your brand. Let’s get started!What is an email style guide and why is it important? An email style guide is a set of guidelines that define the content and appearance of a company’s brand emails. Email guidelines outline specific standards for the messaging, tone of voice, and visual appearance of each email.  Creating a clear email style guide is...

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22Sep By Kelsey JohnsonNo Comments

Digital Marketing, digital mkt, ecommerce, email outreach, Internet marketing, Learn, Online Marketing

44 tools to help you make your first sale

By Kelsey Johnson September 20, 2022 Make your first sales faster with these free or cheap marketing tools. Making your first sale online requires marketing, and marketing is always easier, and more effective — and even more fun — when you have the right tools. To successfully start and grow your business, you can’t just create a sales page or a social post and hope people will come across it. Like any new business or product, you will need to try several marketing strategies to see what works. This will help you identify the best place to find and sell to the types of customers who want your products.As we mention in the Sell Something Challenge’s blog post, you can go to friends and family, or use social media, email, paid ads, and more to make your first sale. And there a...

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20Sep By Ben FisherNo Comments

googe optimize, google optimization, google seo, Learn, Local Search at Scale, Local SEO, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

Getting Big Brand Buy-in for Local SEO Budgets

Hello, and welcome to the second installment of Local Search at Scale! This series is devoted to helping large enterprises and franchises tackle the world of local SEO. The first installment, ‘How to Best Tackle Local SEO as a Large Enterprise or Franchise Business‘, was an overview of the topic at large, and included the top five problems that enterprises/franchises often face when trying to boost their local SEO efforts, as well as five tips for how they can improve them. Here’s a refresher of those key challenges: A lack of understanding of where their marketing dollars can be most impactful in terms of local SEO (this is what we’re tackling today) A lack of communication between all involved parties at every location or branch Too many involved decision-makers can grind the approval pr...

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12Sep By Gabe FreisNo Comments

Digital Marketing, digital mkt, email outreach, Internet marketing, Learn, Online Marketing

Calling all small business owners: Phone calls still matter in 2022

By Gabe Freis September 12, 2022 How you manage your phone calls can have a big effect on your business. Don’t like picking up the phone? You’re not alone. A lot of people — including countless business owners — ignore or avoid phone calls.  After all, there are plenty of other ways to communicate with the people you want to reach. But don’t neglect the phone as a channel for growing your business, either.  With the exception of robocalls and solicitor inquires, most calls (92%) represent opportunities — opportunities to win, retain, or lose business, improve perceptions, strengthen connections, and much more. That’s what we learned recently when we started researching Ruby’s first-ever call trends report. We analyzed two years’ worth of phone calls that Ruby had a...

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29Aug By Hermione WrightNo Comments

Digital Marketing, digital mkt, Internet marketing, Learn, Online Marketing, social media

Top 10 social media design trends and how to use them

By Hermione Wright August 22, 2022 Apply these simple design tips to your social posts to keep your feeds looking current and clickable. Whether you’re a social media specialist or new to the game, staying on top of trends is a great way to set your socials up for success. Are you an entrepreneur looking to drum up excitement around a new product? Or a small business owner ready to reach new audiences? Whatever your reason, read on for the top hottest social media trends gracing our feeds right now and tips on how to use them.  Social media can benefit your business in many ways, including building brand awareness and reaching potential customers. However, just like in every creative industry, trends come and go. Some top social media trends for 2022 include 3D design, past...

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10Aug By Alex BirkettNo Comments

content marketing, googe optimize, google optimization, google seo, Learn, Local Marketing, Local SEO, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

How to Optimize the Local Customer Buying Journey

​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​Local searchers buy from businesses that not only have the best products and services but also, provide a great buying experience. According to the State of the Connected Customer report by Salesforce, 80% of customers argue that the experience a business provides is as good as their product or the service they deliver. A purchase happens in stages. By identifying what happens in each stage, you understand what a potential customer is doing, what they need, and their pain points.  While working on your client’s local businesses, your efforts are focused on providing relevant information to potential customers throughout the customer buying journey. It makes it easier for them to make informed choices and, in the process, helps yo...

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26Jul By Ben FisherNo Comments

googe optimize, google optimization, google seo, Learn, Local Search at Scale, Local SEO, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

How to Best Tackle Local SEO as a Large Enterprise or Franchise Business

In this new series, Local Search at Scale, Steady Demand’s Ben Fisher gets to the heart of the local SEO issues that matter to large brands and franchises with 100s of locations. To say that local SEO can be a bit complicated is putting it mildly, and that’s just when speaking about small businesses with a single location. When you’re talking about an enterprise-level organization with numerous locations (i.e. franchises) across numerous markets, it can quickly become a mess. For starters, before we dive into how to best approach local SEO as a large enterprise, let’s first briefly define what we mean when we talk about local SEO. Local SEO is a marketing strategy that has a singular goal—to help your business be more visible and rank higher in local Google searches. Any type of business ...

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13Jul By Pam NeelyNo Comments

best practices, Digital Marketing, digital mkt, email list, Email Marketing, email marketing beginners, email outreach, Internet marketing, Learn, Online Marketing

How to test emails before you send them

By Pam Neely July 12, 2022 Don’t lose subscribers because of errors in your emails! Here’s how to avoid cringe-worthy mistakes. Remember that cringe-worthy moment when Steve Harvey read the wrong name for the winner of Miss Universe? Don’t be like Steve. Avoid mistakes in front of a large audience by testing emails before you send them. This doesn’t take a lot of time – maybe five to 10 minutes. It will keep you from embarrassing yourself and annoying your subscribers. One bad experience can be enough to turn a subscriber away for good. But if you do accidentally pull a Steve Harvey and mess up? It happens. Don’t let the fear of making a mistake keep you from sending your emails. You can always send an apology email. The two most common types of email mark...

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9Jul By Pam NeelyNo Comments

build an audience, Digital Marketing, digital mkt, Internet marketing, Learn, Online Marketing

The creator economy in 2022: 8 experts on how to survive and thrive

By Pam Neely July 6, 2022 Should creators be concerned about the state of the economy, or even about the creator economy itself? Gas prices. Inflation. The war in Ukraine. The stock market. There have been more than a few red flags about the economy lately. It’s got a lot of people nervous — consumers especially. (Looking at you, record low consumer sentiment index.)What does all this mean for creators and the creator economy? Are the opportunities for creators still so incredible that they don’t have to worry about the larger economy… or are they about to get hit on the chin?We’ve been wondering about this, and while we know our answer to this question, we wanted to get other peoples’ take. So we reached out to eight experts who advise creators and are creators themselves.We a...

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4Jul By Sean TinneyNo Comments

Digital Marketing, digital mkt, email automation, email list, Email Marketing, email outreach, email writing, Internet marketing, Learn, Online Marketing

How to write confirmation emails your audience will love

By Sean Tinney June 30, 2022 Don’t leave people in the dark. Send them a helpful confirmation email that lets them know the status of the request or order they just placed. Your confirmation email is an important first impression. It sets the tone for your relationship with subscribers and can improve engagement for future emails. Picture this – you just booked your dream vacation online. But you never received an email confirmation. You may be wondering if your order was processed. Now you have to spend time contacting the travel agency to make sure your vacation was booked. That is not a good experience. You wouldn’t want to do that to your customers. That’s why you need to set up a good confirmation email. In this article, you’ll learn: What is a confirmatio...

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29Jun By Chris VasquezNo Comments

content ideas, Digital Marketing, digital mkt, email outreach, Internet marketing, Learn, Online Marketing

Email shouldn’t be boring: How to create a horoscope generator within an email

By Chris Vasquez June 28, 2022 Spice up your emails with simple Jinja code that generates a text rotator. The best way to keep your emails from feeling blah is to write interesting, relatable content that personally addresses the thoughts and feelings of your audience. But when you look at the broader internet, sites have all sorts of other surprising and delightful little widgets that add that little bit of magic to move an audience from liking content to loving it. A lot of people think you can’t replicate those bits of delight in an email; but at AWeber we know that’s not true. We’ve built our templating language in a way that lets you create all sorts of exciting dynamic and personalized elements for your audience. I’m going to show you how to create a horoscope that...

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20Jun By Editorial TeamNo Comments

building website, creating a website, google web designer, internet design, Learn, tailwind, web design, web design company, web designer, web page design, website builder, website design, WordPress

Tailwind + WordPress: Starter Themes & Resources

If you’re a frequent visitor to 1WD, you know we’ve been following the progress of Tailwind CSS, and you also know we love us some WordPress! In this article, we’re going to give you a list of starter themes and resources that will help you dive into combining the two. Tailwind can make it easier to build modern websites in less time with its utility-first framework, so why not integrate it with our favorite CMS, WordPress? What follows will help you get started. UNLIMITED DOWNLOADS: 500,000+ WordPress & Design Assets Sign up for Envato Elements and get unlimited downloads starting at only $16.50 per month!DOWNLOAD NOW Starter Themes _tw _tw provides a theme generator that creates a WordPress starter theme “optimized for modern development with Tailwind, Tailwind Typography, and the ...

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15Jun By Roger AvilaNo Comments

googe optimize, google optimization, google seo, Learn, Local SEO, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

Local SEO Checklist: 48 Steps to Improve Local Search

With over 46% of all searches having local intent, any local business that wants to thrive in the coming years will need to keep a close eye on their local SEO traffic. That’s where local SEO comes in. If you’re new to local SEO, you might be wondering where to start. This checklist will give you each and every step to follow, to find success in local search. Understanding How Local SEO Works Google has about 83% market share in the search market. If you’re running a local SEO campaign for a client, it makes sense to focus primarily on Google Search. Google’s Local Search algorithm has three key ranking factors. Proximity, Relevance, and Prominence.  Here is a quick summary of these three key local search ranking factors: Proximity refers to the physical distance from the searcher. Rele...

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15Jun By Dmitry KudrenkoNo Comments

Digital Marketing, digital mkt, email design, email outreach, Internet marketing, Learn, Online Marketing

Best fonts for emails: How to make your emails look great and easy to read

By Dmitry Kudrenko June 14, 2022 So you want to make your emails look great, but you’re not a designer? No worries! Here’s how to pick the right font. Coming up with the best fonts for emails can be a challenging and time-consuming task. Which typeface will improve the readability of your message? What color combinations and font size should you use to hold your subscribers’ attention?  We’ve got you covered! By the end of this article, you’ll know how to choose the best typeface and font settings for your brand. Plus, we’ll give you an expert’s list of email-friendly fonts. Read on to learn the basic principles of typography for your emails. Why fonts matter People usually spend about 10 seconds looking through brand emails. Besides a catchy subject line and attentio...

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5Jun By Alyse FalkNo Comments

Digital Marketing, digital mkt, Email Deliverability, email list, Email Marketing, email outreach, Internet marketing, Learn, list building, Online Marketing

Best Practices for Double Opt-in

By Alyse Falk May 10, 2022 Building your list the right way has long-term rewards. How you set up the sign up process for your email list can have a big effect on how engaged your subscribers will be later on. It might seem counterintuitive, but if you let people subscribe without any sort of confirmation, you can end up with a less engaged and less profitable list.  This is why one of the proven best practices of email marketing is to use “double opt-in.” In this post, we’ll cover: What double opt-in isDouble opt-in versus single opt-inAn example of how double opt-in worksThe pros and cons of each sign up settingHow to set up double opt-inCommon mistakes people make when they set up double opt-in Double opt-in does require some extra work, both for you and your subsc...

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2Jun By Melissa PoppNo Comments

googe optimize, Google My Business, google optimization, google seo, Learn, Local SEO, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

Why E-A-T Inspires Local Content Creation

We’ve all educated ourselves on Expertise, Authoritativeness, and Trustworthiness (E-A-T). We’ve all debated whether it’s a ranking factor or if it’s not. And we’ve all struggled to determine whether a client is part of a Your Money or Your Life (YMYL) niche and whether we should pay attention to E-A-T when making content decisions. E-A-T should inspire local content creation and all content creation at every level, no matter how big or small our clients are. E-A-T quickly shows us the type of considerations we should make when creating content, even if it doesn’t matter for checking off boxes for SEO best practices. It gives us a glimpse of the things that are important to Google and what they look for, but beyond that, it really shows us what we should find important when crafting conten...

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1Jun By Pam NeelyNo Comments

Digital Marketing, digital mkt, Email Deliverability, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing, spam

How to Include a Physical Address in Your Emails Without Revealing Where You Live

By Pam Neely May 24, 2022 CAN-SPAM law requires all commercial emails include the sender’s physical address. But that doesn’t mean you have to include your home address. Adding your business’s — or your own — physical address to all your emails is a required step when you set up your first email campaign. It makes some people a little nervous. “What if someone comes to my house?”  Fortunately, there are ways to meet this requirement without revealing where you live or risking a fine. But first, let’s explain why you have to include that physical address. CAN-SPAM law and physical email address Everybody hates spam emails. (Especially us!) And adding a physical address to your emails is one of the best ways to stop spammers and reduce how many unwanted emails we ...

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28May By Claire CarlileNo Comments

googe optimize, Google My Business, google optimization, google seo, Learn, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

Google My Business Photos: The Ultimate Guide to Looking Good Online

We’ve all heard the saying that first impressions count, and this is just as true online as it is in real life.  Internet users are inherently visual creatures, with approximately 50% of the surface of the human brain devoted to processing visual information. Images and visuals are much more powerful and easier to understand than just text, as well as being easier to recall. You can find all the data behind this here . Given the human propensity to form impressions and take in information via a visual format, images are tremendously influential and key to your business looking good online.  As businesses and individuals, we’re all very used to curating the images on our website and on our social media channels in view of what we think they say about us both professionally and personally. B...

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27May By Tomasz NiezgodaNo Comments

googe optimize, Google My Business, google optimization, google seo, Learn, Local SEO, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

Local SEO for Lawyers: 7 Ways to Get Started

In many ways, doing local SEO for lawyers is similar to other industries. 97% percent of Google and other search engine users look for local businesses online, and these businesses include law firms or individual practitioners.  However, it is also different from local SEO for other industries because law tends to be a highly specialized practice. For instance, while a personal injury attorney has a basic knowledge of taxation from law school, you’d rather engage with a tax lawyer if you’re trying to determine how much tax you’ll pay for real estate you’ve inherited from a grandparent.  So, how can you make sure that your client’s law firm appears somewhere at the top of search engine results pages (SERPs)? Well, you need a robust local SEO strategy. Such a strategy will help your client’...

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22May By Pam NeelyNo Comments

Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, list building, Online Marketing, social media

How To Grow Your Email List With Social Media: 10 Experts Share Their Best Tip

By Pam Neely May 19, 2022 Social media can be a fantastic way to find more email subscribers – if you use the right tactics. Social media and email marketing… are they two competing channels, completely separate? Or complementary channels that can amplify each other?  We say they can amplify each other. Big time. And so do ten of the top social media experts.  We reached out to each of these influencers because they are experts in a specific social media platform. They know their stuff, cold. We asked them for their best tip on how to grow an email list with social media right now. These aren’t the general, tired tips you’ve heard so many times before. These are the proven, under-the-radar stuff that actually works – the same tactics these influencers have used to gr...

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17May By Pam NeelyNo Comments

Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing, Writing

5 Ways to Identify Customer Pain Points So You Can Nail Your Marketing Messages

By Pam Neely May 17, 2022 Want to know why people buy – or don’t buy – from you? Understanding customer pain points will explain a lot. Knowing your customers can have a big impact on your marketing, and on your business overall. Identifying customer pain points is a key part of this. People don’t buy a product or service just because it’s cheap or has flashy features. While these reasons might influence someone’s purchase decision, they’ll ultimately buy something because it solves a problem. Don’t have time to eat an expensive sit-down meal? Grab food at McDonald’s. Can’t sleep because your neighborhood is noisy? Get a pair of earplugs or a white noise machine. Tired of driving to the gym every day? Purchase an at-home workout program on DVD. Once you understa...

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12May By Jessica DayNo Comments

googe optimize, google optimization, google seo, Learn, Local SEO, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

A Guide to Using SEO for Better Customer Experience

As a strategy for driving traffic to websites, SEO is nothing new. Yet there are more uses for it than just that. Done well, SEO enables businesses to best reach target customers and accompany them along their journeys. As marketing initiatives, SEO and customer experience (CX) need to be interlinked.  We’ve put together this guide to using SEO to help you align them and ensure your customer experience hits the mark.  What is an optimal customer experience like? In a world of multiplying consumer choice, the importance of customer loyalty continues to grow. How can savvy businesses step up their customer experience game and set themselves apart?  SEO efforts must be in service of empowering customers and enhancing their experience at every touchpoint. Why? Because Google prioritizes websit...

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8May By Ann SmartyNo Comments

googe optimize, google optimization, google seo, Learn, search engine optimisation, search engine optimising, search engine optimization, SEO, social media

How to Monitor Your Local Competitors on Social Media

Are you looking for more ways to get your business found by your local customers? Would you like to discover more marketing opportunities in your area? Competitive monitoring is something that will help you achieve both tasks. While you may be thinking ‘but I monitor my local competitors already’, I’m here to tell you: there is always more that you can do. Monitoring your local competitors on social media, for example, could uncover lots of opportunities for your business. Mainly, it could allow you to: Identify your competitors’ social media and community building tactics Be the first to know when your competitor is offering a special offer or preparing for an event Learn from them by discovering hashtags that trigger local visibility, marketing channels that seem to work best, influence...

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8May By Pam NeelyNo Comments

Digital Marketing, digital mkt, email design, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

When and How To Use Plain Text Emails

By Pam Neely May 6, 2022 Don’t overlook plain text emails. Sometimes, they can outperform fancier HTML emails. Plain text emails are a minimalist marketer’s best friend. And while they are sometimes viewed as “old school,” text-based emails are still read and sent all the time. You’ve probably been sending some yourself. So if paring your email messages down to their simplest form, or making your emails readable on devices like Apple watches sounds interesting, keep reading. This article will cover: What is a plain text email? A plain text email is what it sounds like: It’s an email message that only includes text. There are no images or graphics and no formatting. All the links are written out. Here’s an example of a plain text email: And here’s the HTM...

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6May By Shane BarkerNo Comments

googe optimize, google optimization, google seo, Learn, Local SEO, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

A Guide to Mobile Optimization for Local Business Websites

In the last few years, there has been a dramatic increase in the number of searches conducted on mobile devices. According to recent studies, 64% of all searches are now conducted on mobile devices and I’m sure this number will continue to grow.  With the majority of viable consumers having access to smartphones, it’s more important than ever for local businesses to optimize their websites for mobile. Not only is it important from a search engine optimization standpoint, but making a website mobile-friendly also provides a better user experience for your client’s customers. In this guide, we will discuss all aspects of mobile optimization, from making your clients’ websites mobile-friendly for search engines, to improving the user experience. We’ll also cover some common mistakes to avoid ...

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3May By Kelsey JohnsonNo Comments

Digital Marketing, digital mkt, email list, Email Marketing, email outreach, grow email list, Internet marketing, Learn, Online Marketing

25 Free or Cheap Ways to Build an Email List from Scratch

By Kelsey Johnson April 26, 2022 Starting an email marketing list? Here are 25 ways to get subscribers without an audience. Building an engaged audience is one of the best marketing strategies around. And email is one of the most effective channels. But what’s the best way to get started? How do you grow an email list without an existing audience to market to? If you’re starting from scratch — or are looking to boost your list growth — we’ve got a slew of list building ideas for you. Read on for 25 free or budget-friendly ways to grow your list, even if you don’t already have followers somewhere else. Note: Ideas that require payment will have a U.S. dollar sign ($) next to them. Jump ahead to your favorite list growth idea: Optimize website signupsWebsite chatb...

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2May By Allison BaileyNo Comments

googe optimize, google optimization, google seo, Learn, Reputation Management, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

Getting and Managing Reviews for Restaurants, Bars, and Cafes

For restaurant, bar, and cafe owners, finding and attracting more guests to increase business is a continual challenge. One of the best ways to improve the foot traffic for your restaurant, bar, and cafe is by getting reviews from loyalists and first-timers. Since so many people go online for suggestions and recommendations for places to eat, getting reviews on sites like Yelp and OpenTable is crucial for any business’s marketing. Suppose you’re wondering how to get more reviews for your restaurant, bar, or cafe. Let’s look at the ins and outs of the process, all of which begins with providing superior service and creating an environment that compliments your offerings.  How to Get Positive Reviews Receiving positive reviews for your restaurant, bar, and café are critical, as well as pro...

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1May By Celeste GonzalezNo Comments

content marketing, googe optimize, google optimization, google seo, Learn, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

How to Identify Content Gaps for Local Businesses

Are you trying to create a local content strategy but have become stuck because lots of content recommendations are better suited to enterprise-level businesses? Well, don’t worry—there’s a way to adapt and overcome this obstacle by creating a user-intent content gap analysis for your clients. What is a Content Gap Analysis? A content gap analysis is the process of finding gaps in your content compared to your competitors. Performing one will allow you to find missed opportunities for pieces of content on your website, helping bring in traffic and eventually convert readers to buyers. How Content Gap Analysis is Done A content gap analysis is done by evaluating your competitors’ data to see how you stack up. What are the keywords they rank for? What keywords do you rank for? Which of those...

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30Apr By Amanda WinsteadNo Comments

content marketing, googe optimize, google optimization, google seo, Learn, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

Content is Still King: Improving Local SEO With a Focus on Quality

Recently, Google’s Search Advocate John Mueller made a hard case for quality above all things SEO. However, the bar for uniqueness and quality is higher than ever. In our competitive digital landscape, how do you ensure your online efforts stand out? Fortunately for local businesses, your role in a geographically-based community gives you a point of uniqueness right there. You have a physical location and a demographic you can pinpoint. Now how do you win that audience with local SEO? The answer comes in two parts. First, content is still king, meaning it will take you further than anything else. Second, quality should be the baseline for every SEO decision.  Let’s discuss the ongoing importance of quality content in 2022, as well as the ways you can improve your local SEO with a focus on...

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28Apr By Pam NeelyNo Comments

automation, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, list building, Online Marketing

Welcome Email Campaigns: How to Onboard New Subscribers

By Pam Neely April 28, 2022 Want to make a great first impression with your new email subscribers? Send them a welcome email campaign. It’s a big deal when someone signs up for your email list. You’ve put in a lot of work to attract this person and to build up enough trust with them that they’ll let you into their inbox.  But the work isn’t done once they’ve signed up. Now your job is to engage them – to build on the trust and interest you’ve established with them so they’ll become a long-term, enthusiastic subscriber.  All that starts with a welcome email.  What’s a welcome email? A welcome email is an automated email message that is sent out to new subscribers as soon as they sign up for your email list. Some email marketers don’t send a single welcome email –...

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25Apr By Brian McDanielNo Comments

building website, creating a website, CSS, google web designer, internet design, Learn, web design, web design company, web designer, web page design, website builder, website design, WordPress, WordPress Tutorial

How To Create A Star Rating System In WordPress With CSS and ACF

I recently had a request from a WordPress client for a star rating widget of sorts, so I thought I would share the solution I came up with using Advanced Custom Fields (ACF) and CSS. There are no images involved – just pure CSS plus Unicode stars and a handy range slider on the back end so the client can easily enter a rating anywhere from 0 to 5 in steps of 0.1. Thanks to a nice example I found on CodePen (seen below), the front end elements were easy and simple, utilizing CSS custom properties and variables in a compact code. Connecting this to ACF so the client could easily edit their ratings brought it all together in a quick solution that I have not seen elsewhere, thus the idea to make it available here in case anyone else is looking for something similar. Ready to dig in? UNLIMITED...

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16Apr By Pam NeelyNo Comments

Digital Marketing, digital mkt, Email Deliverability, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

Re-Engagement Emails: 10 Examples of How to Win Back Email Subscribers

By Pam Neely April 15, 2022 Are inactive subscribers weighing down your email marketing results? See how to revive your list with re-engagement emails. Re-engagement emails are one of the best-kept secrets for keeping your email list engagement rates high. In this post, we’ll show you: Why re-engagement email campaigns are importantHow to write effective re-engagement emails10 great re-engagement email examples But first, let’s talk about decay. Specifically, email list decay.  Email list decay (aka “email address decay” or “email database decay”) is the percent of email subscribers’ addresses that are abandoned or go inactive. List decay can happen for many reasons, like someone leaving a job or creating a new email address and abandoning their old email addres...

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10Apr By Christina TruongNo Comments

building website, creating a website, CSS, google web designer, HTML, internet design, Learn, web design, web design company, web designer, web page design, website builder, website design

Refactoring HTML and CSS – 1stWebDesigner

Something that happens often when adding content and styles to our web projects is inadvertently using too much HTML markup. For example, the <div> element is often used to group or wrap elements to add CSS to them. But it’s not always necessary to throw a <div> around the element that needs to be styled. Every HTML element is its own box and can be styled. In this example, the CSS style will look the same whether you add it to the <h1> element or its container element. But you can and should use a <div> and other container elements (e.g. <header>) when multiple elements need to be grouped. Just remember to only add what you need and use semantic HTML tags instead if a <div>, when it makes sense to do so. In the example below, I’ve removed the extra <...

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3Apr By Sean TinneyNo Comments

Digital Marketing, digital mkt, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

Why No-Reply Email Addresses are Bad & What To Use Instead

By Sean Tinney March 29, 2022 Sending emails from “noreply@” addresses can hurt your results. We’ll let you know what to do instead. Have you ever received an email with a “do not reply” address like noreply@example.com or do-not-reply@example.com. I don’t like the way they look in my inbox, with their tough and unwelcoming facade, so I marked the emails as trash without even reading them. If you’re being disregarded based on the email you send from, you’ve got a great opportunity for better open and click rates. Avoid the trash folder and spam complaints by opening up a line of two-way communication, and making your audience feel like individuals – not just another email address. What is a no-reply email address? A no-reply email address (or “do not reply” add...

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28Mar By Liz WillitsNo Comments

Digital Marketing, digital mkt, email content, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

The 7 Survey Emails That Will Upgrade Your Marketing

By Liz Willits March 22, 2022 Want to learn more about your audience? Try survey emails! There’s a reason top marketers send survey emails so frequently — they work. Survey emails can decrease unsubscribes, increase engagement, and help you sell more products or services. How? Because once you know exactly what your subscribers want, then you know what to give them. No more guessing about “would they like this thing, or that thing?” Just ask them with a survey email.  We’ll cover seven types of survey emails that will make your marketing much more effective. We’ve also included a few survey email examples from industry experts. 1. Welcome email survey Getting feedback from your audience is so important that many experts include a survey or question in the first ema...

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21Mar By Pam NeelyNo Comments

Digital Marketing, digital mkt, email outreach, email writing, Internet marketing, Learn, Online Marketing

Email Writing Hacks: 6 Writing Tips for Any Kind of Email

By Pam Neely March 17, 2022 Want to know how to write emails your readers will love? These email writing hacks will make your job as a writer easier and make your emails more effective. Most of us are not born writers. And yet we spend hours every day writing. Writing texts, writing notes, writing Slack messages… and writing emails. We all write a lot of emails. We read a lot of emails, too. The average person spends three hours a day checking work emails and two hours a day checking personal emails. If we’re going to spend that much time on something, let’s do it well. Because everyone knows what it’s like to read a terrible email, whether it’s a marketing email, a professional email, or a personal email.  Those all are very different types of emails, but they actual...

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15Mar By Sean TinneyNo Comments

Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

Top 5 Goals for Your Email Marketing Campaign

By Sean Tinney March 10, 2022 Establish email marketing goals to help guide your efforts, making it easier for you to track and achieve success Your email marketing strategy should start with setting measurable and attainable goals. After all, when you have clear objectives and targets to aim for, it can make it easier for you to stay motivated. And with preparation, you can execute a game plan to get the list growth, engagement rates, and business results you’re looking for. To help you get started, here are five email marketing campaign goals to help you achieve success starting today: Grow your email subscriber listIncrease your email open ratesImprove email click-through ratesRetain current customersReduce unsubscribes 1. Grow your subscriber list As an ema...

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9Mar By Sean TinneyNo Comments

Digital Marketing, digital mkt, email list, Email Marketing, email outreach, grow email list, Internet marketing, Learn, Online Marketing, social media

How to Build (and Grow) Your Email List with Facebook

By Sean Tinney March 8, 2022 Facebook can be an extremely efficient and cost effective channel to grow your email list. See how easy it can be with these tips. When it comes to building an email list, the challenge is finding people who are interested in your brand. Whether you’re starting from scratch or seeing a plateau in email signups, it’s time to find new marketing tactics to reach customers where they are.  That’s where Facebook comes in.  With over 2.9 billion active monthly users, Facebook is a powerful tool for lead generation. But you don’t want just anyone signing up for your emails. With Facebook, you can define an audience and run targeted campaigns to help find the right audience and grow your list with more relevant leads. Do you have doubts...

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2Mar By Ron StefanskiNo Comments

Digital Marketing, digital mkt, email list, Email Marketing, email outreach, grow email list, Internet marketing, Learn, Online Marketing

13 Ways to Build Your Email List For Free

By Ron Stefanski March 1, 2022 You don’t need a large marketing budget, you just need these strategies for building your email list – at no cost. This article isn’t written to convince you of the benefits of using email marketing. You already know that “the money is in the list,” and that email marketing has an ROI of over $36 for each $1 spent. In this article, we take a look at 13 ways to build an email list so you can communicate more effectively with your customers and get better results from your marketing strategies – all without having to pay a single cent.  Ready? Let’s get into it.  Integrate email sign-up forms on a social landing pagePersonalize your CTAsCapture email after an online saleUse a live chat tool to gather emailsPop-up survey or quizOffer disco...

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18Feb By Amir ShahzeidiNo Comments

Digital Marketing, digital mkt, ecommerce, Internet marketing, Learn, Online Marketing

6 Ways to Generate More Revenue Using Videos in 2022

By Amir Shahzeidi February 17, 2022 Learn how you can use a video strategy to increase your business’s revenue. Video has become the focus of the internet and there’s no better time for small businesses and growing brands to get in on the trend.  Adapting your content to work through video means that you can get visibility on high-growth channels like TikTok – with more than 1 billion monthly active users – and Instagram that pivoted to video in late 2021.  Video can be used throughout your whole customer journey, from generating interest in your brand and driving customer conversions to keeping them on board and engaging with them.  Want to know how? We’ve got 6 tried and true ways you can use video to boost the revenue for your online business, including: Gett...

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13Feb By Liz WillitsNo Comments

Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing, subject line

Should Email Subject Lines Be Capitalized

By Liz Willits February 9, 2022 Should you capitalize your subject line? Discover what 100 of the top email marketing professionals said. Have you ever wondered if you’re using the right tactics to market your business? You’re not alone. That’s why we analyzed 1,000s of emails from 100 of the top experts — the best of the best. Their email strategies engage thousands and drive millions in revenue. Many of them see unheard of results (like 80% open rates and 30% click-through rates). “Should you capitalize your subject line?” was one of our questions. Let’s take a look at our findings. The 3 capitalization formulas for email subject lines To find out how top marketers use capitalization in their email subject lines, we examined the subject lines from our 100 expe...

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3Feb By Sean TinneyNo Comments

Digital Marketing, digital mkt, email outreach, email writing, Internet marketing, Learn, Online Marketing

Create Your Buyer Persona in 5 Simple Steps

By Sean Tinney February 2, 2022 A buyer persona is a fictional person who represents your ideal customer. Every successful marketer uses one. Do you? Do you know who your customers are? More importantly, do you know what they want or need from you? If you don’t, writing engaging email content for your audience will be a challenge. After all, it’s difficult to write content for someone you don’t know or understand. That’s where buyer personas come in.  What is a buyer persona? A buyer persona is a fictional person who represents your ideal customer or a portion of your audience. Their interests, challenges, and problems align with your audience’s. With a persona, you can write more engaging email content that resolves your audience’s problems and speaks to the...

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30Jan By Sean TinneyNo Comments

Digital Marketing, digital mkt, email content, email list, Email Marketing, email outreach, email writing, increase clicks, Internet marketing, Learn, Online Marketing

15 Tips for Writing Email Marketing Content that Increases Clicks

By Sean Tinney January 27, 2022 Increase your email clicks with these 15 tips for writing email marketing content. Your audience is probably short on time and skimming through emails. They may get several emails an hour throughout the day. To give yourself a fighting chance in the inbox, you need strong email marketing content. According to research done on email click rates, the data has shown: 53% of marketers say low click-through rates are their biggest email marketing challenge.73% of marketers say click-through rates are a key metric for evaluating campaign effectiveness.The average email click-through rate is 7% in the US.a Getting more clicks should be a central part of your strategy. Here are 15 tips on how to write effective email marketing content to boost...

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28Jan By Christina TruongNo Comments

Animation, building website, creating a website, CSS, google web designer, internet design, Learn, web design, web design company, web designer, web page design, website builder, website design

How to create animations using only CSS and @keyframes

This article was originally posted at https://christinatruong.medium.com/how-to-create-animations-using-only-css-and-keyframes-9b282289e70 and was kindly shared by Christina Truong. Check out more of her work at https://christinatruong.com. Adding dynamic elements to your website usually requires JavaScript. But the animation property and the @keyframes rule can be used to add animation effects using only CSS! Prefer to watch a video? This article is a companion piece to my Decoded by Christina series on YouTube. Your Web Designer ToolboxUnlimited Downloads: 500,000+ Web Templates, Icon Sets, Themes & Design Assets DOWNLOAD NOW What is @keyframes? Before we get too deep into the animation properties, let’s take a step back and talk about how to create the actual animation itself. CSS...

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20Jan By Kelsey JohnsonNo Comments

Digital Marketing, digital mkt, ecommerce, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

Stripe vs PayPal — Which is Best for Online Payments?

By Kelsey Johnson January 19, 2022 Starting an online store? We’ll break down Stripe vs PayPal, and which may be better for your business. If you’re setting up an online store, one of your first questions is likely to be “How do I accept payments?” And no matter who you are — an established entrepreneur or simply starting a side hustle — you’re likely considering Stripe or PayPal. Both Stripe and PayPal are popular, affordable, and easy to use. Furthermore, you can count on these well-known payment processing tools to be secure, trusted by most buyers, and integrate with other platforms you’ll use to sell your products (like your business’s website). But what’s the difference? Should you choose Stripe or PayPal? Which is better to start with? We’ll cover the differenc...

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15Jan By Nahla DaviesNo Comments

Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

How to Make Your Email Marketing Campaigns More Accessible

By Nahla Davies January 13, 2022 Learn the email accessibility best practices you can implement to ensure everyone can read your emails. Not everyone reads emails in the same way. Some people may use dictation or magnification to consume your email, while others may only see grayscale or certain colors. It’s important to make your emails accessible so anyone can read them, regardless of disability. Plus, an accessible email is also valuable to many other people in your audience. Headers and appropriate colors make emails easier to read, image ALT tags help out people experiencing low internet bandwidth, and simple fonts keep readers focused on your content. Good news. It’s easy to make your emails accessible. Simply consider color contrast, screen readers, and ADA com...

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11Jan By Sean TinneyNo Comments

Digital Marketing, digital mkt, email outreach, grow email list, Internet marketing, landing page builder, Learn, Online Marketing

Digital Business Cards: An Eco-Friendly Way to Increase Leads

By Sean Tinney January 6, 2022 Generate more networking opportunities with a digital business card. Learn why you should have one and three simple steps to set it up. The COVID-19 pandemic has changed the way we do business. More than ever, people are working from home. Teams and clients meet remotely. It makes sense, then, that the days of the “traditional” business card are waning. In this new virtual world, paper business cards are less and less necessary. But digital business cards have become increasingly popular within the past year.  More than ever, professionals are using these virtual business cards to network and market themselves. So, what exactly is a digital business card, why do you need one, and how can you create one for yourself? Let’s dive in. What i...

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6Jan By Sean TinneyNo Comments

Digital Marketing, digital mkt, email list, Email Marketing, email outreach, grow email list, Internet marketing, Learn, Online Marketing

Start the New Year Strong with an Email List-building Quiz

By Sean Tinney January 5, 2022 Quizzes are fun and interactive. But they can also be used to grow your email list. Learn the best strategies to creating a high-converting, interactive quiz. In the spirit of the New Year, why not try a fresh list-building tactic: creating your own quiz? Offering valuable or interesting resources, or lead magnets, in exchange for email addresses can be vital to your email marketing success. But when you look up lead magnet ideas, the same old ideas tend to pop up—guides, eBooks, or videos. You need something innovative to add to your toolbox this year. 78% of marketers agree that email marketing is important to their overall success. Strategically crafted quizzes are a powerful way to harness that success, capture your audience’s attention...

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1Jan By Chris BassNo Comments

Digital Marketing, digital mkt, email marketing strategy, email outreach, Internet marketing, Learn, Online Marketing

How to Build a Customer-Driven Marketing Strategy

By Chris Bass December 15, 2021 When used effectively, customer feedback informs marketing decisions that can help you grow and scale your business. Ultimately, the success (or failure) of your business can depend on how well you’ve applied customer feedback to your brand, products and services, work processes, and everything in between.  “Customer service shouldn’t just be a department, it should be the entire company” Tony Hsieh, entrepreneur and former CEO of Zappos Why is Tony right? Why is feedback so enormously important? Because any feedback, especially the critical kind, helps us create our approach and product offering to be exactly what our customers actually want. Here’s the good news: Feedback is easy to collect. 85% of customers are likely to give pos...

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27Dec By Kelsey JohnsonNo Comments

Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

25 Free Marketing Tools You Could Learn in Line at Starbucks

By Kelsey Johnson December 21, 2021 Marketer approved – free tools that are actually useful and easy to learn. Marketing has changed — you don’t need to be a professional designer, copywriting expert, or strategist to be a marketer. In fact, most smaller business owners are playing the role of marketer due to budget constraints. Whether you’re a marketer, business owner, or just looking to learn some new skills, there are tons of free marketing tools that can make you seem like a pro. Check out the following list to give your business a boost, create more engaging content and emails, and — above all — sell more stuff! Related video: 30 Free Marketing Tools In 30 Minutes AWeber You can use AWeber to send emails to all your subscribers, set up automated email...

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23Dec By Sean TinneyNo Comments

Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing, SEO

5 SEO Best Practices to Increase Blog Traffic and Engagement

By Sean Tinney December 22, 2021 In order to make your blog SEO-worthy, there are 5 basic SEO best practices that you need to be following. Do you feel your website isn’t receiving enough blog traffic and engagement? Well, you’re not alone in this because Google is getting smarter every day. If your blog isn’t optimized for SEO, you might not achieve the desired results. But before we discuss the best SEO practices for your blog, here’s what makes working on it important: Daily, bloggers upload around 7.5 million posts across the globe. Only 60% of internet users actively read the content. Readers mainly go for long-form content for its in-depth information. So the ideal word count would be near 1500 – 2000 words. This year, content marketing was estimated to be an...

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18Dec By Sean TinneyNo Comments

Digital Marketing, digital mkt, ecommerce, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

9 Tips to Win Back Lost Sales with Abandoned Cart Emails

By Sean Tinney December 16, 2021 Don’t skip the cart reminders. Take advantage of warm leads who are most likely to complete their purchase. One of the most effective emails you can send to your audience is the abandoned cart email. When sent at the right time, it is a helpful reminder to encourage your customers to complete their purchase. Many people put together a cart but get distracted before checking out. On average 69.82% of online carts are abandoned. That is a lot of lost sales. But you can capture a lot of them back with an abandoned cart email — an automated marketing campaign designed to increase conversion rates. When they get a reminder of a shopping cart they left behind, many buyers come back to make the purchase. The best part? You can automate these rem...

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13Dec By Kelsey JohnsonNo Comments

Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing, tagging

Email Tagging Tips to Skyrocket Your Open Rates

By Kelsey Johnson December 3, 2021 Learn how tagging can be used to Increase your email open and click rates . Each person on your email list is unique: In a real conversation, you wouldn’t talk to VIP clients in the same way you would talk to new leads. So why would you send them the same email? Short answer: You shouldn’t. You can use tags and segments to send emails that cater to the specific needs and interests of your subscribers. Tagging is easier — and more important — than you think. Here’s why: The days of one-size-fits-all email marketing are gone. Your audience expects to get interesting emails — with topics they care about. But your subscribers are snowflakes! They don’t all care about exactly the same things. The more your audience likes your emails, the ...

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8Dec By Kelly ForstNo Comments

best practices, Digital Marketing, digital mkt, email list, Email Marketing, email marketing beginners, email outreach, increase opens, Internet marketing, Learn, Online Marketing, subject line

Email Subject Line Best Practices To Get More Opens

By Kelly Forst December 6, 2021 Your subject line can make or break your email opens. Here’s how to write a good one. “Email marketing is still the #1 best way to engage with your audience and convert leads into customers — but if no one is opening your emails, you’ve got a problem.”Alex Cattoni, Founder of The Copy Posse Take it from the expert. Your subject line can single-handedly make or break your entire email campaign. That’s why we put together this list of best practices to help you create attention-grabbing subject lines for your email marketing campaigns. Email subject line best practices Personalize your email subject linesUse segmentationCreate urgency with FOMOAvoid spam triggersBe directAsk questionsOne word subject linesSuper long subject ...

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4Dec By Nahla DaviesNo Comments

Digital Marketing, digital mkt, ecommerce, email outreach, Internet marketing, Learn, Online Marketing

Set Up a Customer Loyalty Program for an Ecommerce Business

By Nahla Davies November 30, 2021 Learn how to increase your ecommerce sales with a customer loyalty program. Marketplace sites such as Amazon or Etsy can provide a steady income stream for ecommerce entrepreneurs. However, selling on your own website has the potential to generate repeat business from loyal customers and grow your brand.  A customer loyalty program is a great way to earn the repeat business of your customers and build relationships that can develop into brand loyalty and even referrals. Unfortunately, many ecommerce entrepreneurs consistently get it wrong when they attempt this strategy.  There are several different types of customer loyalty initiatives and approaches to designing programs that attract the right kinds of buyers for your brand. We’ll help...

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29Nov By Kelsey JohnsonNo Comments

Digital Marketing, digital mkt, email list, Email Marketing, email marketing beginners, email marketing tips, email outreach, Internet marketing, Learn, Online Marketing

Marketing Week 2021: Get Expert Sales & Marketing Tips

By Kelsey Johnson November 24, 2021 Get easy and affordable marketing advice during this week-long event, hosted by AWeber from Dec 13 – 17. We’re excited to announce that, in December we’ll be running a week-long free marketing series for business owners, side hustlers, and entrepreneurs. This event is for anyone looking to improve their social media skills, get better email deliverability, create engaging videos, set up Facebook Lead ads and retargeting, and make more sales. Marketing Week encompasses 5 days of webinars and other resources to help you build out a marketing plan for your products or services. We don’t believe that “if you build it, they will come.” Marketing is important for every business — so we’re offering the advice you need, free and easy to a...

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24Nov By Elisabeth StrasserNo Comments

Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

8 Tips for Efficient B2B Email Marketing Campaigns

By Elisabeth Strasser November 23, 2021 Get the eight tips to help you create efficient B2B email marketing campaigns so your business can grow using email marketing. Did you know, for every $1 spent on email, businesses see an average of $42 return. It’s even higher for B2B, that’s why marketers widely use it to nurture leads.  Like any other marketing technique, B2B email marketing has evolved with changes in the market and technology. To stay relevant and provide valuable content to your target audience that draws them in and entices them to take action, email marketers now use personalization, automation, and various metrics to improve their strategy. We compiled eight tips to help create efficient B2B email marketing campaigns so your business can start to use email...

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19Nov By Kelsey JohnsonNo Comments

content ideas, Digital Marketing, digital mkt, ecommerce, email outreach, Internet marketing, Learn, Online Marketing

8 Amazing Marketing Ideas to Drive Sales this Holiday Season

By Kelsey Johnson November 18, 2021 It’s that time: Holiday marketing planning season. For so many businesses, the holiday season is the best time of year for sales. Whether you sell gift-perfect crafts or a business course, December is a time when people are opening their wallets and making purchases.  It’s important to run promotions to encourage your customers to spend at your business. And around the holidays, you can make your marketing really fun! Don’t just send another email telling people to buy your products. Instead, try one of our eight ideas for eye-catching and engaging holiday marketing. 1. Throw a themed party Chances are, your audience, customers, and prospects likely have a lot in common. They may want to meet each other — in person or on ...

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15Nov By Nahla DaviesNo Comments

Digital Marketing, digital mkt, email list, Email Marketing, email outreach, increase opens, Internet marketing, Learn, Online Marketing

See Your Email Open Rates Explode With These 6 Simple Tricks

By Nahla Davies November 10, 2021 Get the 6 simple tricks you need to see your email open rates explode. The holidays are right around the corner, and most businesses are hoping to capitalize on the festivities. Marketing teams have been hard at work analyzing market research and understanding what their buyers are looking for from their brand. What have they discovered? Online spending by Black Friday shoppers is projected to surpass the $14 billion spent last year by 20%.  With this in mind, ecommerce and other online retail businesses have been honing in on their email marketing campaigns so that they can reach their goals for the end of the year.  Many sales and marketing professionals spend hours carefully crafting the perfect email, combining rich content with ...

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31Oct By Sean TinneyNo Comments

Digital Marketing, digital mkt, ecommerce, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

How to Start an Ecommerce Business

By Sean Tinney October 29, 2021 Get the 7 easy steps and 5 tools you’ll need to launch a successful, secure, and profitable ecommerce business. Running your own company means having yourself as a boss, a flexible schedule, and creative control. For many entrepreneurs, ecommerce is the right place to start: Online sales means lower overhead, faster startup, and is easier in a lot of ways. But getting an online store set up properly still takes a lot of commitment — whether or not you have a storefront or now. We’ll  make it easier for you with 7 steps and 5 tools you’ll need to launch your ecommerce store. First let’s dive into what it means to have an ecommerce store: What is an ecommerce website? An ecommerce website is a store that sells products and services ...

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17Oct By Kelsey JohnsonNo Comments

Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Holiday Marketing, Internet marketing, Learn, Online Marketing, subject line

200+ Ready-Made Subject Lines for Your Next Holiday Email

By Kelsey Johnson October 13, 2021 🎃🦃💰🎄 ‘Tis the season to optimize your email subject lines. Get some tips plus 100s of ideas for the upcoming holidays. It’s that time again — Halloween, Thanksgiving, Black Friday, Christmas… Marketing your business around the holidays is non-negotiable — and can be particularly effective with the right email subject line.  Every holiday is an excuse to run a promotional deal, launch and sell new products, and check in with your customers. People are expecting to hear from your business — so you better jump on it! Effective holiday emails aren’t one-size-fits-all. The success of your email is directly related to the holiday, your customers, and what you sell. A costume company will have a lot more success...

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12Oct By Sean TinneyNo Comments

Digital Marketing, digital mkt, email outreach, Internet marketing, Learn, Online Marketing, subject line

Everything You Need to Know About Emojis in Your Subject Line

By Sean Tinney October 12, 2021 Should you be using emojis in your subject line? How can you tell? Get the answers to these questions along with best practices for using emojis in subject lines. Emojis are such a common part of our digital lives, that it’s hard to believe there was a day when I used to have to say I’m happy, sad, or angry — with words 😳.  Today, it’s commonplace in text and social media to simply give a thumbs up 👍 and people understand what I’m saying. But what’s the impact of using emojis in the subject line of an email? I see it everyday — more and more businesses are using emojis. Just look at these examples from my inbox on Tuesday. So let’s take a deeper dive into the world of emojis in subject lines. Should you use em...

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28Sep By Sean TinneyNo Comments

Blogging, Digital Marketing, digital mkt, ecommerce, email outreach, Internet marketing, Learn, Online Marketing

How to Monetize Your Blog: A Comprehensive Guide

By Sean Tinney September 27, 2021 Earning money as a blogger is a very realistic option. Learn how to set yourself up for success and the different ways you can be earning a living as a blogger. These days, the opportunities for making money online are seemingly endless. One of the most tried-and-true methods for generating an online income, however, is that of monetizing your blog. Whether you’re looking to earn a healthy side income or could see yourself blogging for a living, there are plenty of opportunities worth exploring. So, just how much money can you make as a blogger—and how do you make money blogging, anyway? This comprehensive guide will explain: How Much Money Can Bloggers Make? The amount of money you can bring in with a blog will vary greatly...

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23Sep By Ovi NegreanNo Comments

Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing, social media

How to Repurpose Email Content for Social Media

By Ovi Negrean September 21, 2021 Don’t do the same work twice — supercharge your social media strategy with your email content, while also growing your list in the process. When creating daily content, regularly coming up with new ideas and implementing them on every marketing channel can become hard at times.  But there’s good news: most people prefer to hear from you on one channel only. That means you can repurpose content, and get a big bang for your content buck.   Let’s take email and social media for example. If you’re an advocate who has build a large email list, you may also find yourself considering social media. But does that leave you wondering how much time it’ll take to create new content?  In this blog post, we’ll cover repurposing content: Why yo...

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14Sep By Jeni McGuiganNo Comments

Digital Marketing, digital mkt, email design, email outreach, email templates, Internet marketing, Learn, Online Marketing

Create Your Own Email Template to Use Over and Over Again

By Jeni McGuigan September 13, 2021 With the right tools — and a dash of creativity — you can create an email template that makes sending email quick and easy. Sometimes, simply getting started is the hardest part. Especially when you don’t feel like you have the skills or creativity needed to design a beautiful email — it’s often pushed off to the last minute or you end up sending out text based emails.  Email templates can help you get started quickly and easily — while creating a brand consistency across your marketing that your readers identify instantly.  Why should you use an email template? There are a number of reasons to use an email template, but here are the top concerns that email templates help you address.  Consistency Email templates provide...

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9Sep By Kelly ForstNo Comments

best practices, Digital Marketing, digital mkt, email list, Email Marketing, email newsletter, email outreach, Internet marketing, Learn, Online Marketing

11 Email Newsletter Best Practices

By Kelly Forst September 7, 2021 So you want to send a newsletter? Here are 11 email newsletter best practices you need to follow if you want a loyal following. Launching an email newsletter can be a great marketing strategy for your growing business. Not only does an email newsletter give you a unique opportunity to connect with your customers, but a well-crafted newsletter can even drive sales and boost website traffic. Meanwhile, an email newsletter can also help to establish your company as an authority within your given industry. Still, launching an email newsletter can be easier said than done—especially if you don’t have a lot of experience with this type of writing and ideation. Fortunately, with a few tips and best practices in mind, you can launch a successfu...

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4Sep By Kelly ForstNo Comments

best practices, Digital Marketing, digital mkt, email automation, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

Your Guide to Creating a Successful Email Marketing Campaign

By Kelly Forst September 2, 2021 Want a successful email marketing campaign? Then you need to do more than send random emails to your audience. Did you know people send 306 billion emails each day? That number will likely hit 361 billion by 2024. It may seem like a saturated field, but marketers report that email marketing is their leading method for acquisition and retention. Email marketing is a powerful tool when used correctly. But, if you don’t follow email campaign best practices, it is easy to get lost in the shuffle of emails people receive every day. Your goal should be to stand out in an inbox full of offers and provoke a response from your audience. What is an email marketing campaign? An email marketing campaign is a series of time-bound emails th...

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16Aug By Kelsey JohnsonNo Comments

Digital Marketing, digital mkt, email list, Email Marketing, email marketing beginners, email marketing tips, email outreach, Internet marketing, Learn, Online Marketing

10 Free Email Marketing Tools for Success and Time-Savings

By Kelsey Johnson August 13, 2021 Anyone who sends emails can benefit from these free tools that will level-up your marketing. There’s a lot that goes into creating a good email marketing campaign. You need an engaged audience, a message that resonates with them, and a beautiful design to back it up.  Plus, it’s important to get the result you want — whether it’s better open rates, selling products or creating positive brand sentiment. Well, good news! It’s easier and cheaper than ever to create good design, messaging, and tracking for your audience — with this arsenal of free tools. When you wrote your first email, did you think it would require so many skill sets? Creating catchy headlines and beautiful images isn’t as easy as it seems. Here’s what your ...

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11Aug By Kelly ForstNo Comments

best practices, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, email writing, Internet marketing, Learn, Online Marketing

9 Best Practices for Writing Emails

By Kelly Forst August 10, 2021 Want to get noticed (and not ignored)? Then you need to follow these 9 best practices for writing emails. Email is one of the best tools you have for convincing and converting your leads. But, if you aren’t following best practices for writing emails, you can quickly find your content is considered spam and largely ignored. Think about your own inbox. How many emails are you giving a second glance because of a creative subject line?How many unsolicited brand emails are you opening?What is driving you to open them? More than likely, it all comes down to the value you think you will get from them. The average click-to-open rate for emails in the US is 15.71%. You can get people interested in your copy by following these tips...

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7Aug By Kelly ForstNo Comments

Digital Marketing, digital mkt, email list, Email Marketing, email marketing beginners, email outreach, Internet marketing, Learn, Online Marketing

Top 10 Benefits of Email Marketing

By Kelly Forst August 6, 2021 Explore some key benefits of email marketing and consider how these could elevate your next marketing campaign. Looking to accomplish more with your marketing budget? It may be time to throw an email marketing campaign into the mix. Email marketing has tons of benefits and offers an impressive return on investment (ROI) while being quick and easy to deploy—even if you don’t have a lot of experience. Still not convinced? Explore some key benefits of email marketing and consider how these could elevate your next marketing campaign. 1. Build relationships with customers Your existing email list presents an amazing opportunity to build relationships with people who are already interested in your business. After all, these subscribers...

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28Jul By Kelly ForstNo Comments

Digital Marketing, digital mkt, email list, Email Marketing, email outreach, increase clicks, increase opens, Internet marketing, Learn, Online Marketing

Not Sure When to Send Emails? The Answer is Simpler Than You Think

By Kelly Forst July 27, 2021 Discover the best time to send emails to your subscribers. Use this knowledge to boost open rates and drive results. You may have heard it a million times before. But it’s true: There’s no one best time to send email. That’s because at its core, email is communication. And communication requires two parts: the sender and receiver. And every email has a unique group of receivers. Every audience is different. Plus, if the receiver isn’t in the right frame of mind to process your message, you might as well be talking to yourself. Like any form of communication, your emails are going to have more of an impact if you use timing to your advantage.   In this post, we’ll take a closer look at how email send times can impact your overall e...

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23Jul By Kelly ForstNo Comments

Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, online course, online course promotion, Online Marketing, sell online products

5 Steps to Promote and Sell Online Courses

By Kelly Forst July 23, 2021 Discover the benefits of creating and selling an online course, as well as practical tips for successfully promoting your course to boost sales. As a business owner, you’ve probably accumulated a lot of valuable industry knowledge over the years. What you might not realize is that people are often willing to pay good money for that type of knowledge. Have you ever thought about creating and selling an online course to share your expertise with the world?  If not, then you could be missing out not only on some profits — but on the opportunity to become an industry leader as well. Benefits of selling an online course There are many benefits to creating and selling an online course, regardless of the industry in which your business opera...

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9Jul By Kelly ForstNo Comments

Digital Marketing, digital mkt, email list, email list growth, Email Marketing, email outreach, instagram, Internet marketing, Learn, Online Marketing

How to Grow Your Email List with Instagram

By Kelly Forst July 6, 2021 Discover the value of Instagram for your business, not just as a social media marketing tool, but a platform for growing your email list. As a small business owner, you already understand the importance of optimizing your marketing budget. And while there’s no denying that Instagram and other social media sites can be excellent platforms for marketing your small business, what many business owners don’t realize is that they can actually use these tools to grow their email lists as well. So, what are some of the advantages of Instagram as a marketing tool and how can you harness its power to grow your email list? We’ve got you covered with some marketing tips and tricks geared specifically towards small business owners like you. If you...

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30Jun By Kelsey JohnsonNo Comments

Digital Marketing, digital mkt, email list, Email Marketing, email marketing newsletter, email newsletter, email outreach, get started email marketing, Get started list growth, Internet marketing, Learn, marketing tips, newsletters, Online Marketing

How to Start a Newsletter in Under an Hour

By Kelsey Johnson June 25, 2021 Keep it simple — in three steps and 60 minutes anyone can send their first newsletter. “Start a newsletter!” It’s an age-old recommendation. One that’s made its home at the bottom of your to-do list. Why? Because no matter how many times you hear how useful newsletters are, writing one never sounds easy. Plus, under constant pressure of more urgent priorities, writing a regular email to customers is almost certain to take a back seat. The fact is, a newsletter will help your business grow. It’s why those good-intentioned friends keep telling you to start one. But don’t worry! Starting one is a lot easier and faster than you think. And once you’ve got it started, then you can worry about making sure it’s the best one out there. I...

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