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Data Privacy Changes: A Must-Read Guide for Marketing Agencies

11Dec

By Casie GilletteNo Comments

Agency Marketing, ai bot, ai chat, ai chatbot, best chatbot, chatbot, chatbot ai, chatbot app, chatbot messenger, chatbot online, chatbot website, chatbot wordpress, conversation with ai, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, google chat bots, instagram chatbot, robot chat

Data Privacy Changes: A Must-Read Guide for Marketing Agencies

When it comes to privacy, the winds of change are blowing stronger than ever. With landmark regulations like GDPR and CCPA taking hold in 2018 and 2020 respectively, data privacy has surged to the forefront of the tech landscape. And it doesn’t appear to be slowing down. Giants like Google, Meta, and Apple have made data privacy their mission, and the outcomes are impacting the very core of advertising and marketing strategies. From the recent iOS 17 updates to the imminent deprecation of cookies in Google Chrome in 2024, the landscape is teeming with changes that are reshaping the way that we as marketers operate. As we explore these changes, one thing becomes abundantly clear: the job of marketers is getting harder. Not simply because have to change what we are doing but because ch...

Meta Publishes New Report on Evolving Data Privacy Rules, And How They’ll Impact Marketers

28Jun

By Andrew HutchinsonNo Comments

Social Marketing Strategies, social media, social media marketing

Meta Publishes New Report on Evolving Data Privacy Rules, And How They’ll Impact Marketers

Meta has published a new report, in partnership with Deloitte, which examines the evolving data privacy landscape, and how businesses can prepare for the next big shifts, while also maximizing their audience outreach capacity. Various policy and institutional changes have led to new policies around how people’s personal data can and cannot be used, and that’s set to have a big impact on ad targeting, audience outreach, and more, with marketers forced to find new ways to optimize the information that they can use within these new parameters. Elements like data clean rooms and de-identified audience insights are among the key considerations, which are examined in this new report, under the broader banner of ‘privacy-enhancing technologies’ (PETs), which will become more commonplace, and th...

Apple Privacy Updates – 4 Tips for Better Email Metrics

26Mar

By Digital MarketerNo Comments

Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing

Apple Privacy Updates – 4 Tips for Better Email Metrics

Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries ... it's FREE! Email remains one of the most direct and effective channels for communicating with customers, and email open rate is the most common metric that marketing departments use to measure email campaign success. But Apple iOS 15...

Apple iOS 15 Mail Privacy Protection Open Rate Trends

3Oct

By Tom KulzerNo Comments

Deliverability, Digital Marketing, digital mkt, Email Deliverability, email outreach, email statistics, increase opens, Internet marketing, Online Marketing

Apple iOS 15 Mail Privacy Protection Open Rate Trends

By Tom Kulzer October 1, 2021 Apple’s Mail Privacy Protection (MPP) rollout in iOS 15 has Apple’s Mail Privacy Protection (MPP) rollout in iOS 15 has caused fascinating changes in open rate metrics. The most interesting of which is the change in behavior of when we see opens being detected. Let’s dive into a few charts using data from hundreds of millions of delivered messages. Apple Mail opens by a percentage of total mail sent Below you’ll see the raw volume trends of user opens as Apple iOS 15 is adopted on an hourly basis. Raw opens by hour as Apple iOS 15 is adopted. More Night Time Readers? Look closely and you’ll see the peaks and valleys are different on older iOS versions vs. Apple’s new MPP proxy in iOS 15. Putting proxied iOS 15 tr...

Facebook Warns EU Users of Impacts to Messaging Due to Changes in Privacy Laws

24Dec

By Andrew HutchinsonNo Comments

facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing

Facebook Warns EU Users of Impacts to Messaging Due to Changes in Privacy Laws

Facebook has outlined the latest messaging changes for European users as a result of new data security and privacy laws in the region. Europe's Privacy and Electronic Communications Directive - also known as the 'ePrivacy Directive' - is being expanded from this week in order to incorporate more forms of digital communication. The Directive relates to how user data is stored and used, and how businesses can use platforms, including messaging tools, to distribute marketing material. The latest changes relate to how long data can be kept, and what types of information can be gathered via messaging apps. Facebook outlined coming changes to Messenger API usage for European businesses earlier in the month, and now, it's looking at the consumer side, and how everyday users will be impacted. As e...