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LinkedIn Adds More Ad Automation Options for SMBs

30Sep

By Andrew HutchinsonNo Comments

linkedin, Social Marketing Strategies, social media, social media marketing

LinkedIn Adds More Ad Automation Options for SMBs

LinkedIn has added some new options to make it easier for SMBs to create LinkedIn ad campaigns, including enhanced auto-targeting, AI-generated ad variants, and improved recommendations to help you optimize your LinkedIn campaigns. First off, LinkedIn has improved its auto-targeting tools, which are now able to help you reach the best audience for your ads with fewer inputs. As explained by LinkedIn: “Imagine a small B2B software startup looking to grow. Rather than spending hours tinkering with targeting settings to build a precise audience, the team simply provides LinkedIn with a few key signals - like a URL for what they’re advertising, a list of conversions or customer contacts, or the core industries and job functions they’re looking to reach. From there, Auto-Targeting combines the...

X is Testing Variable Upload Quality Options for Video Creators

9Oct

By Andrew HutchinsonNo Comments

Social Marketing Strategies, social media, social media marketing, twitter

X is Testing Variable Upload Quality Options for Video Creators

Another element of X’s pivot to video is coming, with creators soon set to be able to select the video quality that they want to upload in. As shown in this example, posted by X designer Andrea Conway, along with a toggle to allow or disallow downloads of their content, creators will also be able to select variable upload quality, which could make it easier for people looking to get their videos up on the platform quickly, or in low data situations. Which could be a rare consideration of users outside the U.S., with many X users in developing markets still not in situations that enable them to upload full HD content, due to network capacity, data plans, etc. Though according to X owner Elon Musk users in these markets aren’t the main motivation. The lower resolution choices are for thos...

WhatsApp Launches New ‘Security Hub’ to Highlight User Control Options

2Jun

By Andrew HutchinsonNo Comments

Social Marketing Strategies, social media, social media marketing

WhatsApp Launches New ‘Security Hub’ to Highlight User Control Options

WhatsApp has launched a new Security Hub mini-site, which provides a complete overview of the various safety and security tools available in the app, to help you manage your WhatsApp experience. The security hub includes an overview of WhatsApp’s default safety elements, along with its various user control options to enhance your messaging security. There are also tips on how to avoid spammers and scammers, and unwanted attention, as well as links to the platform’s various usage policies. WhatsApp is known and trusted for its enhanced security measures, which ensure that your private chats remain that way, and it’s continually working to improve its tools on this front. The WhatsApp team also continues to oppose legislation that seeks to access user chats via back doors, or other mean...

YouTube Tests Podcast Management Options in YouTube Studio

20Feb

By Andrew HutchinsonNo Comments

Social Marketing Strategies, social media, social media marketing, youtube

YouTube Tests Podcast Management Options in YouTube Studio

YouTube is taking its next steps into podcasting, with a new test of the capacity to upload and manage podcasts in the YouTube Studio app. As per YouTube: “To make it easier for creators to distribute their podcasts on YouTube, we’re running an experiment that allows you to create a podcast or set an existing playlist as a podcast within Studio.” Those in the experiment will be able to upload a podcast within the ‘Create’ element of YouTube Studio. You’ll also be able to view all of your podcasts in the ‘Content’ menu under a new Podcasts tab. In addition to this, YouTube’s also testing new podcast analytics, which will provide podcast-specific performance insights, making it easier to measure your podcast content in separation from your video uploads. YouTube’s been gradually developing...

17 Content Options for Each Stage of the Sales Journey [Infographic]

3Feb

By Andrew HutchinsonNo Comments

Social Marketing Strategies, social media, social media marketing

17 Content Options for Each Stage of the Sales Journey [Infographic]

Looking to formulate a better content strategy for 2023? This will help – the team from Orbit Media has put together a listing of 17 content formats, and where they fit within the sales funnel which could provide some inspiration for your planning. There are some good pointers here, with specific approaches that you can take at each stage of the journey. Check out the full listing below – while you can read more on the Orbit Media website.

LinkedIn Previews New Job and B2B Product Search Options Coming in 2023

1Jan

By Andrew HutchinsonNo Comments

linkedin, Social Marketing Strategies, social media, social media marketing, twitter

LinkedIn Previews New Job and B2B Product Search Options Coming in 2023

With 2022 coming to an end, LinkedIn has previewed some of its planned updates for the new year, including new job category filters, which align with trending career shifts, and improved search options for product listings in the app. Yes, you can list your business products on their own pages on LinkedIn. In fact, there are over 90,000 product listings now active in the app. First off, on LinkedIn’s new job search filters - in order to better align with the way that people are searching for their next role, LinkedIn will soon test new job listing categories, based on location, company, role flexibility and more. As you can see in this example, LinkedIn’s job categories will split advertised roles into different, trend-aligned segments, to help you discover more opportunities aligned with...

Meta Announces Coming Digital Payment and NFT Options as it Advances Towards the Metaverse

22Jun

By Andrew HutchinsonNo Comments

facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing

Meta Announces Coming Digital Payment and NFT Options as it Advances Towards the Metaverse

Given the current volatility in crypto markets, which have been intrinsically connected to the current NFT trend, it seems like a strange time for Meta to be making a bigger push on NFTs, and its various NFT projects across its apps. But that’s what it’s doing, with Meta CEO Mark Zuckerberg announcing coming digital payment options, and Meta previewing new NFT features, along with a new guide as to how NFTs work to help people get into the market. First off, on payments – as part of a broader confirmation of the re-naming of ‘Facebook Pay’ to ‘Meta Pay’ instead, Zuckerberg has also announced that Meta’s working on a new ‘wallet for the metaverse’ which will provide a more integrated way to securely manage your digital identity and purchases. As explained by Zuckerberg: “In the future the...

Which Business is Good in Canada? 5 Options

30Oct

By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Which Business is Good in Canada? 5 Options

Millions of Canadians have lost their jobs due to COVID-19, both in 2020 and even into the middle of 2021. While the job market has recovered, the jobs are in different industries and require different skills than were previously needed. Job losses and the uncertainty created by the pandemic caused a lot of Canadians to rethink their career choices. Many people who have long dreamed of starting their own businesses have realized that it’s time to take that step. The question is, what kind of business should you start? Here are five great options. Real Estate Agent As people get back to work in new jobs, they’ll need to sell their current homes and move to new ones. That means being a real estate agent is a lucrative career option, especially right now. As a real estate agent, you’re contra...

The Best Smart Blinds Options For Your Smart Home | by Tapaan Chauhan | Oct, 2021

25Oct

By Tapaan ChauhanNo Comments

ai bot, ai chat, ai chatbot, artificial-intelligence, best chatbot, chatbot, chatbot ai, chatbot app, chatbot online, chatbot website, conversation with ai, creating chatbots, google chat bots, robot chat, smart-home, speakers, technology, voice-assistant

The Best Smart Blinds Options For Your Smart Home | by Tapaan Chauhan | Oct, 2021

While you are opting smart home automation you might not want to fold your blinds manually anymore. And for that, if you are looking for some best brand suggestions for smart blinds, then here is a list of some best advanced quality choices and options available for you.If you are looking for a well designed smart blind with advanced technology features then this one might be the best choice for you. Besides classy design it has multiple features to catch customer’s attention.This smart blind from American Homesuplier has great durability with better motor quality. You can control this via hand-held remote or if you are not a fan of controlling via remote system then thanks to its wide range of compatibility, that you can even control this via Amazon alexa, Google Home, Apple siri and most...

How Facebook is Diversifying Monetization Options for Creators

14Apr

By Erica PerryNo Comments

facebook, facebook marketing, Marketing, Social Marketing Strategies, social media, social media marketing

How Facebook is Diversifying Monetization Options for Creators

March 22nd, 2021 Marketing Erica Perry Per new Facebook reports, fom 2019 to 2020, the number of content creators earning the equivalent of $10,000 per month grew 88 percent and content creators earning $1,000 per month grew a whopping 94 percent. To further support its bustling community of creators, the platform recently unveiled several new updates and features to help them diversify their revenue options whether it’s...

How TikTok and Shopify are Maximizing E-Commerce Revenue Options

9Mar

By Erica PerryNo Comments

facebook, facebook marketing, instagram, Marketing, Social Marketing Strategies, social media, social media marketing, tiktok, twitter

How TikTok and Shopify are Maximizing E-Commerce Revenue Options

February 17th, 2021 Marketing Erica Perry Over the past several years the way we shop has changed dramatically. As social platforms evolve into the new-age shopping malls, a trend largely fueled by the pandemic, consumers will continue to prioritize relationships with brands based on the online experience they provide every step of the way. In this spirit, in October 2020, TikTok and Shopify announced a global partnershi...

How Pinterest is Helping Retailers Through Enhanced Discovery and New Ad Options

29Dec

By Erica PerryNo Comments

e-commerce, facebook, facebook marketing, holidays, Marketing, merchants, online shopping, pinterest, retailers, shopping, Social Marketing Strategies, social media, social media marketing

How Pinterest is Helping Retailers Through Enhanced Discovery and New Ad Options

November 11th, 2020 Marketing Erica Perry While COVID-19 may have closed brick and mortar stores, it also has proven the efficiency in e-commerce when it comes to scaling sales and setting up shop and platforms are finding their role in the shift. Pinterest, most recently introduced including a new storefront profile, faster Catalogs feed ingestion, collections as a shopping ad format, video for collections, automatic bi...