Friday, May 1Digital Marketing Journals

Tag: Guidelines

How to Write Social Media Guidelines for Your Team: 8 Examples
1Mar By Christina NewberryNo Comments
Employee advocacy, facebook, facebook marketing, instagram, reddit, Social Marketing Strategies, social media, social media marketing, Social Media Strategy, Strategy, twitter, youtube

How to Write Social Media Guidelines for Your Team: 8 Examples

Social media guidelines are a must for all businesses and brands. Whether or not you use social media at the corporate level, your employees are certainly using social in their private lives. Since work takes up such a large portion of our waking hours, it’s not surprising that people post about their jobs on social media. But if they do so without guidance, they may put both themselves and their employers at risk. Bonus: Get a free, customizable social media guidelines template to quickly and easily create recommendations for your company and employees. What are social media guidelines? Social media guidelines are instructions and recommendations for how people connected to a company...
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Protected: B2B Marketers Aren’t Ready for Google’s New Email Guidelines [Report]
20Jan By Larry KimNo Comments
ai bot, ai chat, ai chatbot, best chatbot, chatbot, chatbot ai, chatbot app, chatbot online, chatbot website, conversation with ai, creating chatbots, google chat bots, Outbound Email Marketing, robot chat

Protected: B2B Marketers Aren’t Ready for Google’s New Email Guidelines [Report]

This content is password protected. To view it please enter your password below: Password: The post Protected: B2B Marketers Aren’t Ready for Google’s New Email Guidelines [Report] appeared first on Customers.ai.
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Local Competitors Violating GMB Guidelines? Here’s What You Can Do
28Sep By Sherry BonelliNo Comments
googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Local Competitors Violating GMB Guidelines? Here’s What You Can Do

It happens all the time — a company’s GMB listing gets pummeled in the local rankings because the top-ranking competitors aren’t playing the rules.They could be keyword stuffing their business name, or displaying a residential address in their business profile.Maybe they’re using an address that doesn’t even qualify for a GMB listing, such as a P.O. Box or UPS Box address.Or it could be that the higher-ranking listings are getting reviews unethically to build up their 5-star review stockpile.Meanwhile, the original company’s GMB listing is following Google My Business’s guidelines to the letter but their rankings are suffering because they are a good, guideline-abiding GMB citizen ranking far behind the rule-breakers.Screenshot from Support.google.com, September 2021So… what can rule-abidi...
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Review-Gating is Against the Google My Business Guidelines
4Jun By Joy HawkinsNo Comments
googe optimize, google optimization, google seo, Reviews, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Review-Gating is Against the Google My Business Guidelines

Posted May 12, 2021 by Joy Hawkins What Is Review Gating? All businesses want great reviews but unfortunately, the reality is at some point in time you’re likely to receive a negative review. Review-gating is the process of filtering candidates before asking them to leave your business a review on Google, Facebook, or some other review platform.  Normally review gating is done by sending customers an email template that first asks them if they had a positive or negative experience.  If they had a positive experience, they are then directed to leave a review on Google, Facebook, etc. But, if they had a negative experience, they are prompted to leave private feedback for the business and are never g...
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Are Coworking Spaces Against the Google My Business Guidelines?
3Feb By Joy HawkinsNo Comments
GMB, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

Are Coworking Spaces Against the Google My Business Guidelines?

Posted Feb 2, 2021 by Joy Hawkins Recently I have seen more and more discussions around coworking spaces and how Google My Business deals with them.  We actually use co-working spaces here at Sterling Sky for meet-ups regularly and love the flexibility they provide.  But are you allowed to use a coworking space for your address on your Google My Business listing?  The answer is “it depends”. In February of 2021, Google updated their guidelines and added a section addressing coworking spaces.  The following section is new: “Businesses can’t list an office at a co-working space unless that office maintains clear signage, receives customers at the location during business hours, and is staffed during ...
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Content Marketing Guidelines: 10 Must-Have Elements
24Dec By Digital MarketerNo Comments
Digital Marketing, digital mkt, Internet marketing, Online Marketing

Content Marketing Guidelines: 10 Must-Have Elements

Everything has changed because of the pandemic, including traditional marketing tactics. Industry events have been canceled. Your customers are working exclusively from home, and they're busier than ever, adjusting to videoconferencing and juggling additional responsibilities. How do you reach your target audience where they are? Quality content, of course. More than half of marketers are increasing their social media (55%) and thought leadership (53%) efforts right now, according to LinkedIn. And rightfully so: B2B and B2C customers are hungrier for your content than ever before. So, are you ready to get on the content bandwagon? Picture this: You and your marketing team create a list of content topics. You line up internal subject-matter experts (SMEs) for an interview. Y...
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