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Heavy Content-Pruning Is a Bad Move for SEO (Usually)
Some pages, posts, or other “content” on your site haven’t helped your rankings much – definitely not in Google Maps, and not even in the organic results. Even worse, all of that so-called content just bugs you. It may have been someone else’s idea, and it hasn’t worked out, even though you’re the one who spent time or money (or both) on it. From where you sit, that content is the SEO equivalent of 1970s pistachio-green shag rug and wood panelling. Why wouldn’t you get rid of it?
If a specific page or post is beyond salvage, sure, get rid of it. Or if you want to remove the content regardless of how well or poorly it ranks, then you should go ahead and remove it. Those are good reasons to prune content (as it’s called) in a deliberate and careful way. But if you want to cleave out l...
