Introduction to Online Reviews

What is review management?  Online review management involves building a digital public image one online review at a time. Doing so will mean that anyone searching for your brand will discover recent feedback and examples of positive customer experiences that paint your company in the best possible light. What is a review management system? A review management system is a tool that helps you to manage your online reputation.  You can use a review management system to request reviews from consumers, monitor for new reviews, respond to reviews, and showcase the best reviews on your website and other owned media channels.  How do you manage reviews? Online review management covers four core areas: Generating reviews Monitoring reviews Responding to reviews Showcasing reviews   For effective...