Playbook - Digital Marketing Journals Hong Kong - Search Engine Optimisation News

22Jul

By CallRailNo Comments

googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

The New Google Business Profile Playbook for AI Local Search

You probably set up your Google Business Profile a while back, filled in your address, picked your categories, maybe chased down a few reviews, and then called it done. Totally understandable. That was enough, once. But here’s what’s changed: If you haven’t meaningfully touched that profile in months, you’re losing visibility to competitors who figured out something you haven’t yet. Google transformed GBP from a directory listing into a live engagement surface, and businesses that treat it like the former are quietly bleeding map pack rankings they don’t even know they’ve lost. This applies to every local business. Retailers, yes, but also law firms, dental practices, restaurants, gyms, plumbers, and salons. If your GBP isn’t actively signaling to Google that you’re open for business and e...

90-Day GEO Playbook for Local Search: How To Show Up For AI

11May

By UberallNo Comments

Generative AI, googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services, SEO Strategy, Sponsored Posts

90-Day GEO Playbook for Local Search: How To Show Up For AI

This post was sponsored by Uberall. The opinions expressed in this article are the sponsor’s own. Local consumers have stopped searching the way we built our marketing around. This significant change in buyer habits has been quietly happening in the last 18 to 24 months. According to recent Uberall research into AI search behavior, an estimated $750 billion in consumer spend is already shifting toward AI-powered search. Roughly 60% of all searches now end without a single click to a website. And in a finding that should stop every marketer cold, or at least those working for multi-location businesses, 68% of brands are missing entirely from the recommendations AI engines generate in their category. That problem goes beyond channels. It’s a fast-moving visibility problem that risks affectin...

Trigger-Based Email Marketing: A Step-by-Step Playbook to Accelerating ROI

11Jan

By Casie GilletteNo Comments

ai bot, ai chat, ai chatbot, best chatbot, chatbot, chatbot ai, chatbot app, chatbot online, chatbot website, conversation with ai, creating chatbots, Email Marketing, robot chat

Trigger-Based Email Marketing: A Step-by-Step Playbook to Accelerating ROI

Email marketing is like printing money when you get it right. On average, it brings in $42 for every $1 spent. But let’s be real…sending generic blasts to your entire list doesn’t cut it. That’s where trigger-based email marketing comes in. Think of it as the perfect mix of timing, relevance, and automation. These emails aren’t random as they’re based on your customers’ actions (or inactions). Browsing a product? Abandoning a cart? Leaving a 5-star review? Boom. A perfectly timed email hits their inbox, and suddenly, they’re back on your site and ready to buy. In this playbook, we’re breaking it all down — the must-have triggers for ecommerce, how to build email workflows that actually convert, and the tools to make it all happen. Ready to give your email game the upgrade it ...

AI search visibility: The playbook for marketers

9Jan

By Alex SventeckisNo Comments

AI Engine Optimization, Digital Marketing, digital mkt, Internet marketing, Online Marketing

AI search visibility: The playbook for marketers

AI search visibility refers to how a brand appears in AI-generated results from tools like ChatGPT and AI-augmented search engines such as Gemini or Perplexity. Unlike traditional SEO, which tracks ranking positions and blue links, AI visibility measures how often your brand is mentioned, how your owned content is cited, and how those mentions are framed in model responses. (more…)

The Ultimate CAPI Playbook: Unlocking Higher ROAS and Lower CPAs with Super CAPI

25Sep

By Casie GilletteNo Comments

best chatbot, chatbot, chatbot app, chatbot messenger, chatbot online, chatbot website, creating chatbots, Facebook Ads, facebook bot, facebook chatbot, facebook messenger bot, google chat bots, robot chat

The Ultimate CAPI Playbook: Unlocking Higher ROAS and Lower CPAs with Super CAPI

Last month, Wordstream came out with its annual Facebook Ads Benchmarks Report. What was notable about the report, besides the shocking news that CPC and CPL were both down year-over-year, was the report’s recommendations to use CAPI to improve performance: “Since your Facebook ads conversion rate is dependent on the actions you choose to track, having a clean way to catch all potential conversions coming from your ads is crucial.” Of course it is! It’s why we rolled out Super CAPI and why our customers are seeing better Meta Ads performance than their competitors. But understanding CAPI is easier said than done. In fact, many advertisers aren’t even aware of what it does or its impact on performance. We want to change that. So today, we are going to dive into the basics...

TikTok Publishes New Playbook for Auto Marketers in the App, Including a Range of General Ad Tips

12Oct

By Andrew HutchinsonNo Comments

Social Marketing Strategies, social media, social media marketing, tiktok

TikTok Publishes New Playbook for Auto Marketers in the App, Including a Range of General Ad Tips

TikTok may be good at inspiring new meme trends and promoting the latest music. But can it also help automotive marketers sell cars? Are TikTok users open to auto ads, and are they looking for car-related content within the app? As it turns out, they are, based on the latest insights included in a new, 33-page ‘Auto Playbook 101’ published by the platform. The guide looks at a range of key engagement trends and case studies – you can download the full guide here, but in this post, we’ll take a look at some of the key elements. First off, TikTok highlights the popularity of auto content in the app, with 60 billion views of car-related content in the first half of 2021. The guide also outlines key auto trends, including the types of cars TikTok users are most interested in. The guide also ...