Instagram's recent keyword search change may not be the platform’s “sexiest” update, but it is a very useful one.As marketers, we’ve all been waiting for this one, because this update may help your posts get found even if you haven’t used a specific hashtag – which has been the only way to really search for content on the network until now.
In this post, I’ll outline three ways in which you can use Instagram keyword search to help ensure that your posts get found, even when you don’t use hashtags.Customer Engagement and Account Growth
One of the biggest opportunities for business' to take advantage of Instagram keyword search is being able to find customers.
With the state of social media, taking time to engage with your potential audience is key for growth. You can now search for...