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Google Adds AI Shopping Tools Across Search, Gemini

16Nov

By Matt G. SouthernNo Comments

googe optimize, google optimization, google seo, Local Search, News, search engine optimisation, search engine optimising, search engine optimization, SEO

Google Adds AI Shopping Tools Across Search, Gemini

Google is rolling out AI shopping updates across Search and the Gemini app, introducing conversational shopping and agentic features that automate price tracking and local inventory checks. The updates begin rolling out today in the United States. What’s New AI Mode Shopping Upgrade AI Mode in Search now pairs Gemini models with Google’s Shopping Graph to handle conversational shopping queries, so you can describe products in natural language instead of relying on keywords and filters. See an example below: Image Credit: Google Vidhya Srinivasan, Vice President and General Manager of Ads & Commerce at Google, said during a press briefing that AI Mode shoppers are asking questions that are 23 times longer than traditional searches. Results are tailored to the type of query. Visual shopp...

LinkedIn Adds More Ad Automation Options for SMBs

30Sep

By Andrew HutchinsonNo Comments

linkedin, Social Marketing Strategies, social media, social media marketing

LinkedIn Adds More Ad Automation Options for SMBs

LinkedIn has added some new options to make it easier for SMBs to create LinkedIn ad campaigns, including enhanced auto-targeting, AI-generated ad variants, and improved recommendations to help you optimize your LinkedIn campaigns. First off, LinkedIn has improved its auto-targeting tools, which are now able to help you reach the best audience for your ads with fewer inputs. As explained by LinkedIn: “Imagine a small B2B software startup looking to grow. Rather than spending hours tinkering with targeting settings to build a precise audience, the team simply provides LinkedIn with a few key signals - like a URL for what they’re advertising, a list of conversions or customer contacts, or the core industries and job functions they’re looking to reach. From there, Auto-Targeting combines the...

13Mar

By Dazzler Productions SA de CVNo Comments

building website, Compilations, creating a website, google web designer, internet design, web design, web design company, web designer, web page design, website builder, website design

20 Best New Websites, March 2024

2 days ago Welcome to our pick of sites for March. This month’s collection tends towards the simple and clean, which goes to show that minimalism never truly goes out of style. Whether it’s about getting a lot of information across, or using space to create a sense of luxury, keeping things appear simple is an approach that solves many design challenges. Enjoy! Integrated Reasoning makes processors that solve o...

Instagram Adds New ‘People You Follow’ Filter for DMs

14Feb

By Andrew HutchinsonNo Comments

facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing

Instagram Adds New ‘People You Follow’ Filter for DMs

Instagram has added a new DM filter option for creators, which will enable you to filter your inbox to only messages from profiles that you follow in the app. As you can see in this example, the new “People you follow” option will enable you to prioritize DMs from only the profiles that you’ve chosen to follow, which could make it easier to prioritize personal connection. As explained by Instagram chief Adam Mosseri: “We’re adding a filter for people you follow because maybe you DM a lot of people you don’t follow yet, negotiating deals, figuring out collaborations. But sometimes you just want to focus the experience on people you know, in order to make the experience a bit safer and more positive.” So for people who get a lot of IG DMs, it could be a handy addition, helping to ensure ...

Twitter Adds New Video Playback Speed Controls, Flags Coming Video Updates

16May

By Andrew HutchinsonNo Comments

Social Marketing Strategies, social media, social media marketing, twitter, youtube

Twitter Adds New Video Playback Speed Controls, Flags Coming Video Updates

Twitter added new playback speed controls for videos in the app, another step in its video development roadmap which looks set to become an even bigger focus under incoming CEO Linda Yaccarino. Twitter’s already added longer video uploads for Blue subscribers, along with enhanced playback quality options. Now it’s also added playback speed controls to give users more control over how they manage their in-app video experience. As you can see in this example, posted by Musk’s friend and (seeming) advisor Jason Calacanis, you now have a range of playback speed options to choose from via the video player in app. For longer videos, that’s more important, especially with discussions and other clips that you may want to consume at a faster speed, while slower speed playback could be great for ...

LinkedIn Looks to Improve Messaging Interactions with ‘Focused Inbox’, Adds New Sales Analytics Tools

19Sep

By Andrew HutchinsonNo Comments

linkedin, Social Marketing Strategies, social media, social media marketing

LinkedIn Looks to Improve Messaging Interactions with ‘Focused Inbox’, Adds New Sales Analytics Tools

LinkedIn’s looking to help members better manage their LinkedIn inbox, by filtering out more of the junk, with a new ‘Focused Inbox’ UI, which will essentially re-route less valuable messages into an ‘Other’ tab in your LinkedIn message stream. As you can see in this example, LinkedIn’s Focused Inbox update will now provide you with two separate InMail tabs – ‘Focused’ and ‘Other’. Though ‘Other’ could just as easily be labeled ‘Spam’ – and it’ll also be interesting to see where LinkedIn’s Sponsored InMails end up in this separation. Like, a lot of those are junk too, but I’m guessing that LinkedIn’s not going to shift them over to the ‘You Can Ignore These Messages’ section if brands are paying to promote them. As explained by LinkedIn: “[The Focused Inbox] is an intelligent, dual-tabb...

LinkedIn Adds New Templates for Posts to Facilitate More Creative Updates

12Aug

By Andrew HutchinsonNo Comments

facebook, facebook marketing, linkedin, Social Marketing Strategies, social media, social media marketing

LinkedIn Adds New Templates for Posts to Facilitate More Creative Updates

LinkedIn continues to add new ways to help creators maximize engagement in the app, this time via a new templates option for posts, which provides a range of text formatting and background options for your LinkedIn updates. As you can see in this sequence, you can now tap on the new ‘Use a Template’ option in the post creation flow, which will provide you with a range of options to customize your post. As explained by LinkedIn: “Choose from dozens of customizable backgrounds and fonts, add your own text, and hit “Share”. You can even add a clickable link onto templates to encourage your audience to take action.” Which is in reference to LinkedIn’s recently added link sticker tool, another option to add a different angle to your LinkedIn updates. It’s an interesting addition, which will...

Twitter Adds Auto Captions for All Video Uploads in Tweets

15Dec

By Andrew HutchinsonNo Comments

Social Marketing Strategies, social media, social media marketing, tiktok, twitter

Twitter Adds Auto Captions for All Video Uploads in Tweets

This is a sneaky big addition – today, Twitter has announced that all videos uploaded within tweets will have auto captions enabled, providing more ways for users to consume video content in the app. Where are video captions when you need them? They’re here now automatically on videos uploaded starting today.Android & iOS: auto-captions will show on muted Tweet videos; keep them on when unmuted via your device's accessibility settingsWeb: use the "CC" button to turn on/off pic.twitter.com/IHJAI31IvX— Twitter Support (@TwitterSupport) December 14, 2021 As explained by Twitter, all videos attached to tweets from today will have auto captions enabled. Captions will be activated for in-stream videos that are muted, on both iOS and Android, while desktop users will be able to switch them o...

YouTube Adds Option to Reuse Details from Previous Videos to Streamline Uploads, New Mobile Analytics

24Nov

By Andrew HutchinsonNo Comments

Social Marketing Strategies, social media, social media marketing, youtube

YouTube Adds Option to Reuse Details from Previous Videos to Streamline Uploads, New Mobile Analytics

This could come in handy - YouTube has today added a new option in YouTube Studio which enables users to re-use details from previous uploads for new uploads within the posting process on desktop. As you can see here, the new option enables you to re-use: Video title Video description Language settings Shorts sampling permissions Category selections That could save you a lot of time, particularly for those who regularly post on the same topics, or have to manually input language options with each new post. Of course, you’re probably not going to upload many videos with the exact same title and description, but by copying the details across, that could make it easier to edit those details quickly, for similar content, without having to re-enter the same info for each video in a series. Y...

Google Maps Adds 4 New Features For Local Shopping

18Nov

By Matt SouthernNo Comments

googe optimize, google optimization, google seo, Local Search, News, search engine optimisation, search engine optimising, search engine optimization, SEO

Google Maps Adds 4 New Features For Local Shopping

Google Maps launches four new features to improve the local shopping experience for customers, which in turn can lead to more sales for businesses.In addition, Google has published statistics related to local shopping during the holiday season. This includes the most popular times to visit certain categories of businesses, and more.These are the new features that are now available in Google Maps worldwide.4 New Google Maps Features1. Area BusynessCustomers can now see how busy a particular area is before they get there, which will help those who prefer to avoid large crowds.The new feature, called Area Busyness, combines live busyness trends from individual businesses that are in close proximity to each other.AdvertisementContinue Reading BelowTo access Area Busyness data, open Google Maps...

Aqara Roller Shade Driver E1 Adds Automation to Existing Window Blinds | by Tapaan Chauhan | Oct, 2021

24Oct

By Tapaan ChauhanNo Comments

ai bot, ai chat, ai chatbot, artificial-intelligence, best chatbot, chatbot, chatbot ai, chatbot app, chatbot online, chatbot website, conversation with ai, creating chatbots, google chat bots, robot chat, smart-home, technology, voice-assistant

Aqara Roller Shade Driver E1 Adds Automation to Existing Window Blinds | by Tapaan Chauhan | Oct, 2021

To add another device to your smart home experience Aquara has launched Roller Shade Driver E1 so that you don’t have to struggle with rolling shades of every room.Image source: theambient.comThis china based company has claimed to use Zigbee3.0 protocol to make users enjoy fastest and energy-efficient smart home technology along with smart automation system so that they can connect the device with Aqara app and it will work automatically so no one have to worry about operating it manually. But if you are not a fan of automation you can control it via button or your mobile from anywhere.Thanks to its’ wide range of smart home eco-system compatibility, that allows users to operate it with popular voice assistances such as Google assistance, Siri, Alexa, Homekit and IFFTTT. It enables access...

Facebook Adds New Fantasy Games Element to Tap into the Rising Popularity of Fantasy Sports

1Sep

By Andrew HutchinsonNo Comments

facebook, facebook marketing, Social Marketing Strategies, social media, social media marketing

Facebook Adds New Fantasy Games Element to Tap into the Rising Popularity of Fantasy Sports

Fantasy sports have seen a big rise in popularity of late, and as with any trend that Facebook thinks it can take a chunk of, it’s now looking to add a specific fantasy sports element into the Facebook experience, providing another way for users to engage and interact around sports As explained by Facebook: “Today, we’re rolling out Facebook Fantasy Games in the US and Canada on the Facebook app for iOS and Android. Facebook Fantasy Games are free, simple prediction games that help fans enjoy sports, TV shows and pop culture content together. These games bring the social fun of traditional fantasy sports to simpler formats that are easy to play for people new to prediction games, while still engaging enough for more seasoned players.” As you can see in the above image, users in the US ...

1Sep

By Paddi MacDonnellNo Comments

building website, creating a website, design, design ideas, design trends, google web designer, illustration, Illustrations, internet design, web design, web design company, web design illustration, web designer, web page design, website builder, website design

How Illustration Adds Emotion To UX

From 45,000-year-old cave paintings to 21st-century space rocket diagrams, illustrations have long played a significant role in human communication. Pictures cross-language and literacy barriers, allowing people to understand and communicate complex moods and feelings that they cannot in words. When we were little, we could understand and appreciate E.H. Shepard’s illustrations of Winnie the Pooh and friends long before we could read A.A. Milne’s words. The word ‘to illustrate’ has two main meanings: to create a picture of; and to demonstrate or provide an example of. In the context of the web, illustration is part decoration, part emotional signal, helping to create a particular impression to the user by painting a metaphorical picture. Why Use Illustrations on a Website? Illustrations pr...

WhatsApp Adds Option to Speed Up Voice Message Playback

6Jun

By Andrew HutchinsonNo Comments

facebook, facebook marketing, Social Marketing Strategies, social media, social media marketing

WhatsApp Adds Option to Speed Up Voice Message Playback

Here's a quick one, which could come in handy for those who communicate via voice messages - and in particular, long voice messages. Today, WhatsApp has added new variable playback speed control options for audio replies. It's pretty straightforward - now, when you get a voice message, you can play it regular 1x speed, or you lean slightly more towards Chipmunk-style voices by cranking the playback to 1.5x, or even 2.0x regular speed. Which, as many have noted, alternative messaging app Telegram has actually enabled its users to do since 2018. Telegram, and another messaging app, Signal, have both gained traction over the past few months due to WhatsApp's controversial privacy policy update, which will enable it to share some data from user transactions with businesses in WhatsApp acros...

Twitter Adds Spaces Access via the Web as it Continues to Develop its Audio Social Platform

27May

By Andrew HutchinsonNo Comments

facebook, facebook marketing, Social Marketing Strategies, social media, social media marketing, twitter

Twitter Adds Spaces Access via the Web as it Continues to Develop its Audio Social Platform

Twitter has taken another steady leap forward in the evolving audio social sphere by adding Spaces access via the web, meaning that you can now tune into Twitter Spaces from your desktop PC. It's not perfect as yet. I tried to tune into a couple of Spaces and got as far as this screen, which remained stagnant for as long as I waited. But early teething problems aside, the ability to access Spaces on the web is a significant advance, as it not only opens up the option to even more users, but it also enables hosts and speakers to use their PC microphones and audio set-ups, which will lend itself to more professional sounding, higher quality Spaces streams. As you can see in the image above, when you go to join a Space on your PC, you'll first get a preview of the Space, similar to the mo...

Facebook Workplace Reaches 7 Million Paid Subscribers, Adds New Q&A and Integration Tools

5May

By Andrew HutchinsonNo Comments

facebook, facebook marketing, Social Marketing Strategies, social media, social media marketing

Facebook Workplace Reaches 7 Million Paid Subscribers, Adds New Q&A and Integration Tools

Amid ongoing concerns around its potential negative impacts on society, and issues with how it can be used to spread hate, how it squeezes competition, and how controls the digital advertising market. Despite all of these concerns, Facebook continues to grow, in new ways, and become more and further intertwined with our everyday interactive processes. Yesterday, we reported on the rising sales of the company's Portal smart speaker device, and today, Facebook has provided an update on yet another of its offerings, with its Workplace platform reaching a new milestone of 7 million paying subscribers, up from 5 million a year ago. Workplace has more than doubled its user count over the last 19 months, which is partly due to the pandemic, which has forced more organizations to offer work from ...

Google Adds 3 New Features For People Ready to Travel Again

30Apr

By Matt SouthernNo Comments

googe optimize, google optimization, google seo, Local Search, News, search engine optimisation, search engine optimising, search engine optimization, SEO

Google Adds 3 New Features For People Ready to Travel Again

As search trends show a renewed interest in travel, Google is adding new features to help people plan their next trip.Google reports searches for hotels reached a 10-year high in April 2021, as did searches for “where can I travel” and “travel restrictions by country.”To help answer those questions, and keep people up to date with travel advisories, Google is rolling out three new features in search results.New Travel-Related Features in Google Search ResultsTodays updates to Google Search are designed to help people stay informed about the latest travel guidance and explore potential destinations.Latest Travel GuidanceWhen searchers look for travel information like flights, hotels or things to do, Google currently lets them know if there are COVID-19 related travel advisories or restricti...

Star Wars: Squadrons Game Adds Voice Command Mod for AI Co-Pilots | by Tapaan Chauhan | Dec, 2020

7Jan

By Tapaan ChauhanNo Comments

ai bot, ai chat, ai chatbot, artificial-intelligence, best chatbot, chatbot, chatbot ai, chatbot app, chatbot online, chatbot website, conversation with ai, creating chatbots, games, robot chat, star-wars, voice-assistant, voices

Star Wars: Squadrons Game Adds Voice Command Mod for AI Co-Pilots | by Tapaan Chauhan | Dec, 2020

Star Wars: Squadron has introduced a new mod for its players. It now supports voice command through HCS voice-packs. This new mod has added a new life to this video game. Moreover, among the three voices available, one of the voices is of Michael Dorn, better known as the Klingon Worf from the Star Trek: The Next Generation show and films.The three voices, each costing around $13, fill in as the co-pilot for the player. While the game is on, the player can arrange the AI to alter focus on, deal with the motor frameworks of the ship, and request them to shoot their weapons, in any event, indicating which weapon to discharge by mentioning to the AI what the loadout for the ship is before starting the following level. Star Wars isn’t the main game that HCS Voicepacks has made voices for. As o...

Google Adds Short-Form Video Carousel in Selected Search Results

31Dec

By Andrew HutchinsonNo Comments

instagram, Social Marketing Strategies, social media, social media marketing, tiktok, youtube

Google Adds Short-Form Video Carousel in Selected Search Results

This is interesting, and could, potentially, have implications for your 2021 content approach. This week, Google has begun testing a new carousel of short-form video results for selected queries, providing direct links to relevant TikTok and Instagram Reels video clips. The move aligns with the rising popularity of short-form video content, enabling Google to tap into that trend, while also maintaining the relevance of its search results. And there's a key element to Google's lean-in to short clips. As noted by TechCrunch: "Both Instagram and TikTok videos were available in the Short Videos row. When clicked, you’re taken to the web version of the social platform - not the native mobile app, even if it’s installed on your device. The end result is that Google users are more likely to re...

YouTube Adds New ‘Shorts’ Shortcut Button to User Home Screens in India

23Dec

By Andrew HutchinsonNo Comments

instagram, Social Marketing Strategies, social media, social media marketing, tiktok, youtube

YouTube Adds New ‘Shorts’ Shortcut Button to User Home Screens in India

YouTube is testing a new shortcut option for its TikTok-like 'Shorts' feed, as it seeks to establish the option in the Indian market. As you can see in this screenshot, posted by Digital Information World, the new home screen link gives Shorts prominent space in the top bar of the app, making it easier to tap through and see the latest in a dedicated Shorts feed. As explained by YouTube: "We’ll be adding a Shorts icon to the top or bottom row of the mobile app that makes it easier for you to tap and watch Shorts on YouTube. Those who are in the experiment will either see a Shorts icon in place of the Explore tab (with the Explore icon moved to the top row) or will see a Shorts icon in place of the Cast icon in the top row (casting can still be done in the player while watching a video)....

TikTok Adds ‘Year in Review’ Option to Highlight the Clips That You Engaged with Throughout the Year

21Dec

By Andrew HutchinsonNo Comments

facebook, facebook marketing, Social Marketing Strategies, social media, social media marketing, tiktok

TikTok Adds ‘Year in Review’ Option to Highlight the Clips That You Engaged with Throughout the Year

It may be the year that many want to forget, but 2020 hasn't been all bad, with people also finding new ways to work, new ways to connect and new ways to engage with family and friends in order to stay in touch. And for many, one of those discoveries has been TikTok. The app has been growing fast over the past couple of years, but it gained even more momentum in 2020, with people in lockdown seeking entertainment. The app's now on track to become the next billion-user platform, and that's despite it being banned in India, and facing ongoing speculation about its future in the US. TikTok's made a lot of new fans, and now, it's looking to provide a little nostalgia to heighten that connection. Today, TikTok has added a new 'Year in Review' feature, which enables users to take a look back at...

Bing Webmaster Tools adds Microsoft Clarity integration

21Dec

By Barry SchwartzNo Comments

googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO

Bing Webmaster Tools adds Microsoft Clarity integration

Bing Webmaster Tools adds Microsoft Clarity integration Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok