google seo

24Feb By John LincolnNo Comments

googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

8 New & Updated Google My Business Features for Local SEO

Google has rolled out several new features and attributes in Google My Business (GMB) since the Coronavirus began.If you’re running a local business, you need to know about those updates so you can get the most out of the platform.In this article, we’ll check out 10 recent changes to Google My Business that you need to check out.1. Health & Safety AttributesLate in 2020, GMB rolled out new attributes so searchers can make informed decisions about the health standards at businesses they may visit.These new GMB attributes are:Appointment required.Mask required.Staff wear masks.Staff get temperature checks.Temperature check required.Keep in mind that f you follow stricter health-related guidelines than your competitors and you advertise those guidelines on GMB, you could very well capture...

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23Feb By Joy HawkinsNo Comments

googe optimize, google optimization, google seo, Reviews, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

What Happens When Google Removes 98% of Your Reviews | A Case Study

Posted Feb 23, 2021 by Joy Hawkins Google has a long way to go to solve the problem with fake reviews but every now and then we see a business that loses a huge chunk of reviews because they did something to violate Google’s policies.  In this case, I tracked a dentist that lost 98% of their reviews because they were caught review gating.In this case, losing most of their reviews didn’t even impact their overall star rating which supports the finding from Mike Blumethal’s study that showed review gating didn’t really have a large impact on the overall rating of a business. After they lost the reviews, I monitored the rankings of the business for several months and was surprised to see that their ra...

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20Feb By Marshall NymanNo Comments

googe optimize, google optimization, google seo, Local Search, Marketing Analytics, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

7 Local Marketing Measurement Best Practices for Times of Crisis

It’s hard for local marketers to believe that it was just last March our goals were completely upended and we were forced to drastically change how we view local marketing measurement and success for both channels and campaigns.Soft skills such as flexibility and the ability to pivot at the drop of a hat became a non-negotiable requirement.Hard KPIs, as a result, have had to shift as what customers expect from brands requires a heavy lift of development to execute.Curbside pickup, once a service targeted to busy individuals, is no longer a unique value add a brand offers but an expected health & safety protocol for all consumers.The same is true for contactless delivery.What does this mean specifically for local marketing—and particularly, how you measure success?In this post, my colle...

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19Feb By Rosie MurphyNo Comments

Blog, BrightLocal Products, Client Relations, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

NEW: Claim Your Agency Directory Listing

Claim your listing on the new BrightLocal Agency Directory to begin generating leads from businesses that are searching for help with digital marketing right now. Every week, BrightLocal’s Customer Success team receives requests for recommendations of top-rated agencies that can help our local business customers with their digital marketing. And, just as often, we receive requests from agencies and consultants to be added to our legacy lists of Top SEO Agencies. We wanted to help bridge this gap between businesses in need of digital marketing assistance and the many talented agencies and freelancers operating in the US and actively seeking new leads.  Introducing the Agency Directory   Today, we launched the Agency Directory – an in-depth directory of digital marketing agencies an...

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18Feb By Roger MonttiNo Comments

googe optimize, google optimization, google seo, Local Search, News, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Wix vs WordPress? Mueller Says Solve Content Issues

Someone tweeted their intention to build a Wix site to test how well it ranks for local search compared to WordPress. John Mueller responded with a series of helpful suggestions, emphasizing that platforms that take care of the technical are ideal for small business owners.Wix Versus WordPressThe initial tweet was about creating a test between Wix and WordPress.Rob May (@robinlmay) tweeted:“Going to get and build a @Wix site and see if I can get it ranking in some local city (here) for #SEO related services (as a test against WordPress) – just to see if it will work. Will take all appropriate steps/measures for best practices. Huh. Wonder how that will go?”Tests Can Be MisleadingOne of the things about SEO tests is that they are subject to interpretation. In other words, the meaning of the...

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17Feb By Adam RiemerNo Comments

Ask an SEO, googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

How to Write Meta Descriptions for Store Locations

Today’s Ask An SEO question comes from Sussana in Guatemala. Sussana asks:“What is the best way to write a proper meta description for store locations? Should they contain the store’s phone number?”Thanks for the great question, Sussana!There is no one right way to write a meta description for a store location, but there are plenty of wrong ways.Below, you’ll find what we do when creating meta descriptions for locations for our clients.  These same principles apply to some product, service, and category pages, too.One thing that’s important to note is that meta descriptions likely will not help you rank in Google at this point.They do help you to get more traffic to your website from your rankings, though.AdvertisementContinue Reading BelowThink of the meta title as the advertisement that ...

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16Feb By Joy HawkinsNo Comments

GMB, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

How Much Do Local Rankings Fluctuate in Google? How Can You Rank Higher in Local?

Posted Feb 16, 2021 by Joy Hawkins It’s pretty common to see threads at the Local Search Forum like this one where a business owner is wondering how they can rank higher on Google.  The challenge I see most often is that a lot of business owners seem unaware of how much rankings in the local search results fluctuate.  There are 3 principles that I’ve observed in the last decade that summarize what people should be aware of.  The top positions seem to be more stable.  If you’re in the top 3-5, you will likely see less fluctuation than positions 5-10.  For example, we often see search results like this where the top few remain consistent over short periods of time and the listings below them shift m...

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11Feb By Stephanie NewtonNo Comments

Blog, googe optimize, google optimization, google seo, News, Reputation Management, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

Star Rating Now Showing in Google Review Summary

In the world of local SEO, there’s always something new to keep your eye out for that could be a game-changer. This week, that news is that star ratings are now appearing in review snippet on Google My Business listings. First time I’ve seen the star rating appear with the review snippet here pic.twitter.com/gXoP0mG7hn — Tom Waddington (@tomwaddington8) February 3, 2021 Spotted on Twitter by Tom Waddington on February 3rd, 2021, this change is yet another step from Google to bring online reviews front and center.  What’s new with Google review summaries? Previously, when a business’s Knowledge Panel was generated by a local search, Google would highlight potentially relevant keywords. For example, “great service” might be bolded for a restaurant. Now, not only is a searcher presented wit...

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10Feb By Jamie PitmanNo Comments

Blog, BrightLocal Products, googe optimize, Google My Business, google optimization, google seo, Local SEO, News, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO

Local Search Grid: Put Your Rankings on the Map

We’re incredibly excited to announce the launch of Local Search Grid, a brand-new local rankings tool from BrightLocal that allows you to see the bigger picture of search. Without further ado, here’s how awesome it looks. Snazzy, right? There’s a lot I could say about Local Search Grid and what this new tool means for your search strategy (and I will!) but for now I’ll let our launch video do the talking: If that’s piqued your interest and you want to start using Local Search Grid right away, simply: Log in to your BrightLocal account Select a Location from your Clients & Locations dashboard Click ‘Rankings’ in the Location Sidebar menu Click ‘Local Search Grid’ in the dropdown that appears Want to know more before you dive in? Read on to find out just how Local Search Gri...

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10Feb By Rosie MurphyNo Comments

Blog, googe optimize, google optimization, google seo, Local Quizness, Local SEO, search engine optimisation, search engine optimising, search engine optimization, SEO

Local Quizness February 2021 – What’s New in Local SEO?

It may have only been the first month of the year, but the local SEO news didn’t ease us in gently!  Test your knowledge of last month’s biggest stories in our monthly local marketing news quiz – Local Quizness!  In just 10 questions, you can challenge your knowledge of the biggest tests, new features, and changes affecting local businesses in January. And as always, you can share your scores over on Twitter using #LocalQuizness.  If you wanted to catch up on any of January’s news, we’ve provided links to some great articles exploring the stories.  We’ll be back next month with another news quiz – see you then! 

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6Feb By Stephanie NewtonNo Comments

Blog, googe optimize, google optimization, google seo, News, Reputation Management, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

Star Rating Now Showing in Google Review Summary

In the world of local SEO, there’s always something new to keep your eye out for that could be a game-changer. This week, that news is that star ratings are now appearing in review snippet on Google My Business listings. First time I’ve seen the star rating appear with the review snippet here pic.twitter.com/gXoP0mG7hn — Tom Waddington (@tomwaddington8) February 3, 2021 Spotted on Twitter by Tom Waddington on February 3rd, 2021, this change is yet another step from Google to bring online reviews front and center.  What’s new with Google review summaries? Previously, when a business’s Knowledge Panel was generated by a local search, Google would highlight potentially relevant keywords. For example, “great service” might be bolded for a restaurant. Now, not only is a searcher presented wit...

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3Feb By Joy HawkinsNo Comments

GMB, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

Are Coworking Spaces Against the Google My Business Guidelines?

Posted Feb 2, 2021 by Joy Hawkins Recently I have seen more and more discussions around coworking spaces and how Google My Business deals with them.  We actually use co-working spaces here at Sterling Sky for meet-ups regularly and love the flexibility they provide.  But are you allowed to use a coworking space for your address on your Google My Business listing?  The answer is “it depends”. In February of 2021, Google updated their guidelines and added a section addressing coworking spaces.  The following section is new: “Businesses can’t list an office at a co-working space unless that office maintains clear signage, receives customers at the location during business hours, and is staffed during ...

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3Feb By Ian LoewNo Comments

Blog, googe optimize, google optimization, google seo, Local SEO, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

7 Ways Local Businesses Can Improve Website SEO

Anyone who runs an online business needs to get to grips with search engine optimization (SEO). SEO is the process of working to make your website rank more highly in results pages on search engines such as Google. There are a few strategies you can use to help your site rank better in local search results. In this article, we’ll discuss how you can improve your website SEO through simple WordPress improvements. Why is ranking well for local search queries so important? According to Business Wire, 67% of Americans prefer to shop with local businesses where possible. Additionally, an estimated 46% of all Google searches have local intent. Speaking anecdotally, I have seen the importance of local search results first-hand. 80-90% of the business for my web design agency, Lform Design, comes...

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2Feb By Colan NielsenNo Comments

GMB, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, Strategy

[Quiz Result] Are Appointment-Only Businesses Allowed a GMB Listing?

Posted Feb 2, 2021 by Colan Nielsen We had 817 people answer this question in our 2020 Local SEO Blackbelt Quiz. The correct answer is yes. Here’s how the answers broke down. Google My Business currently doesn’t have an option for hours to allow businesses to indicate they are available by appointment only.  If a business is appointment-only, Google states that it shouldn’t provide hours on their listing. For example, the home-based massage therapist can set themselves up as a storefront as long as they don’t set business hours because they don’t want people walking up without making an appointment.  If the customers are coming to the massage therapist’s house they would want to keep the address v...

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1Feb By PhilNo Comments

googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services, Uncategorized

7 Phases of a Local Business Reviews Campaign That Makes It Rain

Like my post? Please share! Even people who do a solid job of getting online reviews tend to make the process tougher than it needs to be, because they do the right steps in the wrong order.  That can mean unnecessary trial and error, frustration, wasted time, wasted money, and more bad reviews and fewer good reviews than you might have had otherwise. Whether you’re the business owner, an employee, or a third party, you have a choice as to how you sequence your work.  Examples of good steps that can trip you up if you do them at the wrong time include offering customers a choice of multiple review sites, asking them to upload photos or go into detail, and using software or other tools to lighten your lift.  Good ideas?  Maybe, but the effectiveness depends on the timing. What’s the least-b...

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28Jan By Matt SouthernNo Comments

googe optimize, google optimization, google seo, Local Search, News, search engine optimisation, search engine optimising, search engine optimization, SEO

Google Maps Search Trends For January 2021

Google is sharing insights about trending searches in Google Maps, a rare set of search data which may assist local marketers.Local search data for the month of January traditionally offers a look into peoples’ New Year’s resolution plans, with searches for gyms, healthy restaurants, winter vacations, and various forms of self improvement spiking during this month.Unique to January 2021, this set of Google Maps search data offers a look into what people are doing when they leave the home during a time when travel is discouraged.The data reveals people are doing a lot of the same things they do every January, with a different approach to it this year.Instead of searching for international travel destinations, people are searching for local travel. Instead of searching for the nearest gym, p...

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23Jan By Stephanie NewtonNo Comments

Blog, googe optimize, Google My Business, google optimization, google seo, Local SEO, News, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Google Posts No Longer Expire After Seven Days [NEWS]

TL;DR Google Posts are now visible in the business's Knowledge Panel for more than 7 days Before this update, Google Posts expired 7 days after creation Google Posts are a great way to communicate with customers directly within SERPs On Tuesday, January 19th, eagle-eyed SEO Brodie Clark spotted that Google Posts older than seven days were appearing in the local business Knowledge Panel.  Nice one for Local SEOs to be aware of. Now seeing standard Posts appears from months back by default. Would show for 7 days previously, then “expire” and become hidden behind the ‘view all’ button. Glad to see more visibility given to Posts – this change makes sense IMO. pic.twitter.com/H3pQTDG5qH — Brodie Clark (@brodieseo) January 20, 2021 As Brodie mentions, Posts created within Google My...

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23Jan By Delon RajphangthongNo Comments

googe optimize, google optimization, google seo, Local SEO, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

Where to Be in 2021: Conferences & Events to Improve Your Local Marketing

Where to Be in 2021: Conferences & Events to Improve Your Local Marketing - Whitespark Updated on January 19, 2021 (Originally published December 17, 2019 by Jessie Low) There is no shortage of marketing conferences, webinars, and workshops to attend to help grow your skill set, stay current, and advance your knowledge to drive...

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22Jan By Team WhitesparkNo Comments

googe optimize, google optimization, google seo, Local SEO, On-page SEO, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Local SEO Audit – How to Do a Quick SEO Audit + Free Template

Start 2021 off right with this quick local SEO website audit that Nick Pierno – Whitespark’s Director of Custom Projects – presented at our 2020 Local Search Summit. Nick runs through the importance of how assessing the SEO viability of a website can help surface potential problem areas and shares his audit checklist to get you set up for success. Video Transcript A Note on SEO Scan Tools There are some good SEO scan tools (Woorank or SEOptimer) out there that I usually run sites through during my audit process to catch anything I missed or just get a kind of programmatic look at things, I’d say these scan tools work better in tandem with a manual audit, rather than as a replacement for one. Gauging a Website’s Overall Local SEO Health You can obviously spend a dozen hours or l...

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21Jan By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

3 No-Nonsense Ways to Get More Customers for Your Car Shop

January 20, 2021 John Vuong Business advice According to the 2019 statistics, there are about 35.7 million vehicles registered across Canada. And all of these vehicles require regular tuning and maintenance to remain in top shape and to prevent accidents. If you’re a business owner providing any auto-related services anywhere in the country, what this statistic tells you is that you have a steady flow of business waiting for you to capture! But how can you get these drivers to become your customers? And most importantly, how can you get these drivers, especially those new in your area, to know that your shop ex...

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20Jan By Sherry BonelliNo Comments

googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Why Was My Google My Business Listing Suspended?

Many local businesses rely on their Google My Business (GMB) listing as a major online marketing tool.In fact, for a large group of small businesses, a GMB profile is their only form of internet marketing.Foolish?Yes.Risky?Yes.But for small local businesses that operate on a tiny marketing budget (or even no budget at all), a free GMB profile is often the only online marketing strategy they have.When they run into issues with Google My Business, those issues can literally put them out of business.One of the biggest stressors to a small business owner in this situation is when their Google My Business listing gets suspended.With a Google My Business suspension, your GMB listing is no longer visible on Google Search or Maps, or you have lost control of your listing (your business listing is ...

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19Jan By Colan NielsenNo Comments

googe optimize, google optimization, google seo, Marketing, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, Strategy, Tips

Should a Small Business Have a Blog in 2021?

Posted Jan 19, 2021 by Colan Nielsen Should a small business have a blog? This is a question that we get asked all the time by both business owners and marketing agencies. Carrie Hill posed this question to the Twitterverse in November.   Here’s a controversial topic – Local SEOs – should local businesses that have a fixed, geographic area they serve, blog (given they write content approx. 1x a month.) We’re discussing at the @LocalSearchLink https://t.co/knZVRfsKlh#localseo #localuPlease vote/share! — Carrie Hill 🗺️🎙️ (@CarrieHill) November 16, 2020  What is the Value of a Blog for Local SEO (A Discussion)? A lengthy and insightful discussion was started at the Loca...

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15Jan By John VuongNo Comments

googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

7 Powerful SEO Strategies You Shouldn’t Ignore

January 14, 2021 John Vuong SEO There are several search engine optimization (SEO) strategies floating around the internet today. How do you know which ones work and which ones don’t? Going after the most popular SEO strategies may not be your best option because your competitors are doing the same. But what about SEO strategies that others ignore? Whether you’re doing your SEO on your own or having someone else do it for you, ensure not to overlook these 7 strategies. These could open opportunities for you to get new leads today! 1. Optimizing Your Google My Business Page Google considers your Google My Busin...

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14Jan By Rosie MurphyNo Comments

Blog, googe optimize, google optimization, google seo, Local Quizness, Local SEO, search engine optimisation, search engine optimising, search engine optimization, SEO

Local Quizness – Quiz of the Year 2020!

In our first webinar of the year, we’ll be joined by local search experts Ben Fisher, Joy Hawkins, and Andrew Shotland (from Steady Demand, Sterling Sky, and Local SEO Guide, respectively) to discuss the key local SEO events and trends of last year and look ahead to what might be coming in 2021. The State of Local Search… Read More

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12Jan By Ben FisherNo Comments

Blog, googe optimize, Google My Business, google optimization, google seo, Local SEO, News, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

What is Google My Business ‘Direct Edit’, and What Does It Mean for Agencies?

Ben Fisher is a Platinum Product Expert for Google My Business. He’s a master of the spam redressal form, is always on top of the latest news, and loves to share his knowledge with others. Here, he explains the new ‘Direct Edit’ feature in Google My Business, or, as he’s calling it, the Transparent Merchant Experience. In 2017, Google My Business (GMB) launched the ability to update your business information, make posts, upload photos, see how many views you have received, and more, within SERPs. The blog post they released was then titled ‘Manage your business listing without leaving Google Search.’ Now fast forward to 2020, and they have upgraded the experience in a blog post titled ‘Update your Business Profile on Google Maps and Search‘. See the difference there? The main change is h...

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11Jan By Stephanie NewtonNo Comments

Blog, googe optimize, Google My Business, google optimization, google seo, Local SEO, News, pagerank, paid search, Reputation Management, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Expert Local SEO Predictions for 2021

Now that 2020 is well and truly behind us, we can begin looking forward to bigger, better things. That’s right folks, the time is once again upon us to bring out our BrightLocal crystal ball and enlist some of the local search community’s most well-loved experts to help us with some local SEO predictions for the coming year.  But, before we get started thinking about what’s to come for 2021, how did our experts fare with what they predicted in 2020? Reflecting on 2020’s Local SEO Predictions A lot happened in 2020, but how many of our experts’ local SEO predictions came true?  Unfortunately, a lot of our pros had hoped 2020 would see a reduction in spam, but with the introduction of new Covid-19 support, resources, and features, plus limited Google My Business support, it seems Google had ...

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7Jan By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Types of Buyers & How Understanding Them Could Transform Your Business

December 29, 2020 John Vuong Business advice, SEO Why is it important for business owners to understand their buyers? Well, knowing who your buyers are, where they are located, and what they want helps you come up with effective strategies to deliver their services to them. It’s also crucial to understand their purchasing behaviour. The more you pay attention to their needs and wants, the more specific and targeted your action plan becomes. Keep in mind that different types of customers have varying personalities. And because not all customers are alike, they have different needs and expectations depending on ...

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1Jan By PhilNo Comments

googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services, Uncategorized

What to Do If Google Auto-Updates Your Google My Business Info and Gets It Wrong

Like my post? Please share! You probably know Google’s tendency to mess with the business info you put in your Google My Business dashboard.  Whether Google emptied fields you filled out, or “corrected” basic facts about your business, or injected info that may be 100% wrong, the telltale orange writing in the GMB dashboard is always a hassle and sometimes a big problem.     Google’s “we know better than you do” MO got worse throughout 2020.  Around the time it temporarily froze some GMB features, Google started piling on new features at an even-faster pace than it had before.  Sometimes Google would fill out those new fields or check those new boxes for you, and often not correctly.  Also, Google started more frequently overwriting or removing old info – info you may have put in your G...

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31Dec By George NguyenNo Comments

googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO

COVID forces platforms to adapt their local and e-commerce offerings, and more

SEO year in review 2020: COVID forces platforms to adapt their local and e-commerce offerings, and more Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok

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30Dec By Barry SchwartzNo Comments

googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO

core updates, passage indexing and page experience

Google algorithm updates 2020 in review: core updates, passage indexing and page experience Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok

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29Dec By George NguyenNo Comments

googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO

Biased language models can result from internet training data

Biased language models can result from internet training data Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok

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28Dec By Barry SchwartzNo Comments

googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO

Joe Beccalori on the importance of blending SEO with other digital marketing

Video: Joe Beccalori on the importance of blending SEO with other digital marketing Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok

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24Dec By Marie HaynesNo Comments

googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO

Some early observations on the Google December core update

Some early observations on the Google December core update Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok

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23Dec By Henry PowderlyNo Comments

googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO

Will COVID vaccine rollout bring back in-person conferences?

Will COVID vaccine rollout bring back in-person conferences? Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok

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23Dec By JR OakesNo Comments

googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

Brand reputation and the impact of Google SERP selections

Brand reputation and the impact of Google SERP selections Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok

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23Dec By John VuongNo Comments

googe optimize, google optimization, google seo, Online marketing, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

5 Basic On-Page SEO Factors that Will Get You Ranked on Google

December 22, 2020 John Vuong Online marketing, SEO Learn On-page SEO core elements that you need to tweak on your website to increase your chances of ranking highly on Google’s search results pages. To make it easier for your customers to find you after performing a Google search, it’s essential to clinch a top spot on Google’s search engine results pages. And one way to boost your ranking is through on-page SEO. On-page search engine optimization is the method of optimizing your web pages for 2 main goals: to increase your search engine ranking and direct more visitors to your site. These goals are achieved by...

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23Dec By Pedro DiasNo Comments

googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO

Google algorithms vs Google penalties, explained by an ex-Googler

Google algorithms vs Google penalties, explained by an ex-Googler Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok

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23Dec By George NguyenNo Comments

googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO

COVID leaves its mark on e-commerce and paid search

PPC 2020 in review: COVID leaves its mark on e-commerce and paid search Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok

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23Dec By Barry SchwartzNo Comments

googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO

Google confirms passage indexing is not yet live

Google confirms passage indexing is not yet live Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok

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22Dec By Lauren DonovanNo Comments

googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO

Unlock actionable tactics to measure search marketing success

Unlock actionable tactics to measure search marketing success Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok

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22Dec By Barry SchwartzNo Comments

googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO

Google Search Console brings back request indexing tool

Google Search Console brings back request indexing tool Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok

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22Dec By Colan NielsenNo Comments

Advanced Local SEO Training, GMB, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

[Quiz Result] Can a Food Truck Have a GMB Listing If They Don’t Have a Permanent Location?

Posted Dec 22, 2020 by Colan Nielsen This is part 1 in a series of posts that will dive into the questions, and answers, from the 2020 Local SEO Blackbelt Quiz. If you haven’t taken the quiz, head over there now and give it a shot.  Here are the scores from the following quiz question. Can a food truck have a GMB listing if they don’t have a permanent location? We had over 900 respondents answer this question. Here’s how the answers break down. The correct answer is Yes. Food Trucks are businesses but are often unable to use Google My Business due to their inability to receive mail.  If they don’t accept mail at their location, or their location isn’t permanent, they have two options: If they wan...

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21Dec By Barry SchwartzNo Comments

googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

Google services were down including Google Ads, Google Analytics, Search Console & more

Google services were down including Google Ads, Google Analytics, Search Console & more Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok

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21Dec By Jason BarnardNo Comments

googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO

The expansion of People Also Ask in the search results

The expansion of People Also Ask in the search results Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok

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21Dec By Frederick VallaeysNo Comments

googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO

RSAs vs ETAs, how, when, and why PPC experts use them

RSAs vs ETAs, how, when, and why PPC experts use them Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok

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21Dec By Barry SchwartzNo Comments

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Alan Rabinowitz’s Google ranking & online reputation management tips

Video: Alan Rabinowitz's Google ranking & online reputation management tips Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok

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21Dec By Lauren DonovanNo Comments

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Live, interactive search marketing workshops start tomorrow!

Live, interactive search marketing workshops start tomorrow! Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok

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21Dec By Barry SchwartzNo Comments

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Bing Webmaster Tools adds Microsoft Clarity integration

Bing Webmaster Tools adds Microsoft Clarity integration Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok

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21Dec By Barry SchwartzNo Comments

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Google Maps local listing now showing web search results

Google Maps local listing now showing web search results Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok

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21Dec By Barry SchwartzNo Comments

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Google to move the Structured Data testing tool to schema.org

Google to move the Structured Data testing tool to schema.org Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok

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21Dec By Lauren DonovanNo Comments

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Don’t miss the SMX 2021 event lineup

Don't miss the SMX 2021 event lineup Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok

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21Dec By Barry SchwartzNo Comments

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Joe Beccalori on the diminishing value of organic

Video: Joe Beccalori on the diminishing value of organic Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok

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21Dec By Amy BishopNo Comments

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Eternal testing, the key to Facebook Ads success

SMX Overtime: Eternal testing, the key to Facebook Ads success Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok

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21Dec By Matt SouthernNo Comments

googe optimize, google optimization, google seo, Local Search, News, search engine optimisation, search engine optimising, search engine optimization, SEO

Google My Business to Log Recent Customer Calls

Google My Business is working on a new feature that will allow businesses to see recent customer calls triggered from search results.Google is notifying business owners about this upcoming feature via the GMB. The notification can be seen below:Call history notification in Google My BusinessClicking on Try it out prompts a message saying “You’ll be notified when this feature is available.”AdvertisementContinue Reading BelowCall history in Google My Business is clearly in the early stages of development. But there’s a help page already published where users can learn more about the feature before it launches.Clicking on Learn more links to a help page that reads:“You can use call history to keep track of phone calls from your customers on Google Search and Maps. Your calls are all in one pl...

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21Dec By Tom WaddingtonNo Comments

googe optimize, google optimization, google seo, Local SEO, PPC, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

What You Need To Know About Google Local Services Ads

Google’s Local Services ads (aka LSA, Google Guaranteed ads, Local Services by Google, Google Local Services) is a pay per lead advertising platform that has expanded across the United States, and in Canada (excluding Quebec) but limited to 4 business categories. Below is a list of the eligible business categories Google has set for Local Services ads. Nationwide Categories Appliance repair services Bankruptcy law services Business law services Carpenter services Carpet cleaning services Cleaning services Contract law services Countertop services Criminal law services Disability law services DUI law services Electricians (available in Canada) Estate lawyer services Family law services Fencing services Junk removal services Financial planning services Flooring services Foundations services...

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21Dec By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, Online marketing, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Trade Secrets for Online Marketing in 2020

May 15, 2020 John Vuong Business advice, Online marketing, SEO How can you be successful with online marketing in 2020? Unfortunately, there’s not a single sure-fire strategy. Instead, online marketing relies on having a toolbox of tactics that you use regularly. A lot of small businesses wonder what should be in their toolbox. Are you missing a key strategy? Are you still relying on old tools that no longer work? It’s time to find out! Here are the tricks of the trade when it comes to succeeding in online marketing in 2020. Your Website is Your Home Base The first essential element is making sure you have an...

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21Dec By PhilNo Comments

googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services, Uncategorized

Is COVID-19 the End of “Google As Your New Homepage”?

Like my post? Please share! Over the years, we’ve seen Google add so much stuff to the search results that we’ve concluded Google doesn’t even want searchers to click through to your website, because (Google assumes) everything people want to know is right there in the search results.  Some smart people in the local-search space have called that slow transformation “Google as your new homepage.”  Who needs to see your homepage when Google can save people a click or tap? As with so many other things, COVID-19 will probably change that.  At least in the crazy world of search, it seems the big lesson is: we still need to click. Google’s local search results are affected by the disruption and (to a lesser extent) contribute to it.  In the long haul, that may us a little less reliant on them an...

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21Dec By Jamie PitmanNo Comments

Blog, googe optimize, google optimization, google seo, News, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

Get 10% Off LocalU Advanced with BrightLocal

We’re excited to again be partnering with Local University to offer BrightLocal readers 10% off LocalU Advanced Virtual, the online conference filled with advanced local search insights and tactics from the brightest minds and biggest names in the business, this time taking place 9am-5.30pm ET on Tuesday, November 10th. The last virtual event, back in June of this year, was a huge success, and we really enjoyed being part of the experience. We’re confident the team at Local University will be able to follow up with another fantastic selection of speakers and invaluable, actionable topics and Q&As. What is LocalU Advanced Virtual? The world’s leading local search-focused conference, featuring talks from 13 renowned experts in the field, such as David Mihm, Joy Hawkins, and Darren Shaw....

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21Dec By George NguyenNo Comments

googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO

What would it take for new search engines to succeed?

What would it take for new search engines to succeed? Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok

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21Dec By Sam HollingsworthNo Comments

googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

How to Completely Optimize Your Google My Business Listing

Google My Business (GMB) is a free tool from Google that helps business owners manage their online presence across the search engine and its growing portfolio of utilities.Seasoned SEO professionals use GMB listings to leverage a location-based strategyCreating a GMB listing is the first step to local search success.And for good reason.GMB offers the greatest impact for brands seeking local exposure.A feature like Google’s Local Search emphasizes the need for a GMB listing for both new and established businesses.It gives a list of businesses nearby and a lot of information needed to find a specific business like:Business address.Business hours.Category.Reviews.Google’s Knowledge Graph also utilizes verified Google My Business information.AdvertisementContinue Reading BelowIt helps generate...

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21Dec By Darren ShawNo Comments

googe optimize, google optimization, google seo, Local SEO, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

2020 Local Search Ranking Factors Presentation

2020 Local Search Ranking Factors Presentation - Whitespark The 2020 Local Search Ranking Factor survey results are in! I just presented the top highlights and takeaways at Whitespark’s Local Search Summit, and the slide deck is available below. Stay tuned for our upcoming blog post and resource with the complete analysis. Made wit...

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21Dec By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, Internet marketing, Online marketing, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Don’t Miss These Online Marketing Techniques for 2020

May 22, 2020 John Vuong Business advice, Internet marketing, Online marketing, SEO As a small business owner, it may feel like there’s simply too much to do. You need to manage your business and grow your products and services, but that means little if people aren’t aware of your business. The good news is that online marketing strategies can make your job easier. Being able to reach people remotely can save you both time and money. Even better, if you don’t have time to manage your marketing yourself, you can outsource it to an online marketing firm that truly understands you as a small business. Local SEO Se...

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21Dec By PhilNo Comments

googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, Uncategorized

Doable Examples of Online/Remote Services Offered by Local Businesses

Like my post? Please share! While everything and everyone is on lockdown, how can a “local” business still bring in a little revenue?  How can you set yourself up for a strong comeback?  And how can you do it from your yurt? As you might guess, you do it by offering an online or “tele” version of at least one of your services.  Customers / clients / patients may need to keep their distance, but many still want or need now what you offer.  Only a video, phone, or other online option meets both of those needs. The problem now is you’re not sure where to begin, because you don’t have examples or blueprints of online-only services that you can adapt to your situation. I’m not saying a remote option is an option for every business.  Some businesses can only do their work in-person, and don’t ha...

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21Dec By Jamie PitmanNo Comments

Blog, BrightLocal Products, googe optimize, google optimization, google seo, News, Reputation Management, search engine optimisation, search engine optimising, search engine optimization, SEO

NEW: Direct-to-Review Makes It Easier for Happy Customers to Leave Reviews

You asked, we listened! Our users wanted a faster, friction-free way to get reviews from their happiest customers, and that’s why today we’re launching the highly anticipated ‘Direct-to-Review’ setting for Get Reviews. It’s a simple change, but one that could make a world of difference to your review generation. With Direct-to-Review switched on, positive reviewers will automatically skip the ‘internal feedback’ step when completing review requests, so they can jump right to leaving you reviews on your preferred sites in just two clicks. That means far fewer dropouts in the Get Reviews process, a shorter journey for your customers, and crucially, more reviews for your business. How does Direct-to-Review work? Here’s the current flow that Get Reviews takes your customers through: Rate your...

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21Dec By Barry SchwartzNo Comments

googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO

Google Ads moves campaign goal metric

Google Ads moves campaign goal metric Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok

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21Dec By Maddy OsmanNo Comments

googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

A Complete Local SEO Checklist

A local search strategy is incredibly important.For community businesses and businesses looking to take advantage of mobile, as well as new and changing consumer behaviors, having a local SEO plan is now a necessity more than an option.Customers across all industry types are searching for the best products and services near them – and this does not just mean retail and ecommerce.They want local answers and services fast.One of the significant differences between local SEO and “regular” SEO is how you target customers.However, the differences don’t stop there.As local consumers look for better and more relevant experiences, “near me” searches continue to rise.About 46% of all Google searches have local intent.Consumers with smartphones are increasingly using GPS-based apps to search for loc...

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21Dec By Jessie LowNo Comments

googe optimize, google optimization, google seo, Local SEO, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

Google Review Attributes, Local Link Building & UTM Tagging Guide for GMB

Meh, Links: A process for identifying local links that generate customers, leads, and search visibility Gyi is well known in local search circles for his catch-phrase “meh, links” which is the most succinct way of saying, “All other SEO factors considered, it’s probably the links that are making the difference in why one business is outranking another” You will hear a lot from people within the industry that “links are way oversold, all you’ve got to do is create great content, fix your site, incorporate searcher intent, create for users, add Schema…” Yes, all of that is important… BUT the difference maker is the links. Re-frame your mindset around local link building, especially in competitive verticals.  It’s time to correct your myopic view on link building and stop thinking about eve...

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21Dec By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, Internet marketing, Online marketing, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO

Best-Ever 7 Strategies to Rank and Earn on YouTube

July 21, 2020 John Vuong Business advice, Internet marketing, Online marketing, SEO When Brian Dean first started on YouTube, he was completely at a loss about what to do. He knew it was essential to rank well on YouTube because it’s the second-largest search engine behind Google. He knew that great videos could get amazing traction and even go viral, which really helps your brand and your business. So Brian did what every other entrepreneur does – he turned to Google to find advice. Unfortunately, he kept seeing the same tips over and over. Use keywords in the title, use lots of tags, and create great videos (...

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21Dec By PhilNo Comments

googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services, Uncategorized

Reopening Checklist for Local Businesses: Make It Confusion-Free, Local SEO-Friendly, and Safe

Like my post? Please share! No matter how operational your business has been, or how “open” it can be now, or how your goals have changed, sooner or later your local search visibility again will be one of your sorest spots.  Whether that’s already happened or is still a while off, at the very least you don’t want your local SEO to be in worse shape than it was before the lockdown. There’s a good chance you’ve been open in some capacity this whole time.  So when I say “reopening” I’m referring to whenever you’re (1) welcoming more in-person business and (2) focusing more of your local SEO effort on drumming up that in-person business.  My guess is you’re not emerging suddenly.   Of course, I don’t know your specific situation, so I assume it’s safe and legal for you to “reopen” in one manne...

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21Dec By Kristian BannisterNo Comments

Blog, googe optimize, google optimization, google seo, Local SEO, search engine optimisation, search engine optimising, search engine optimization, SEO

Cindy Krum on Building a Mobile-first, Future-proof SEO Strategy

I’ve got something to confess. I’m not the most technical SEO. I mean, I have a basic understanding of how crawling and indexing works, and I’ve overseen a few technical SEO projects – from a safe distance! But when it gets down to the nuts and bolts of technical SEO… Well, let’s just say, it’s not exactly lighting my fire. But that’s all changed, and it’s thanks to this month’s ‘Adventure in Local Marketing’ guest Cindy Krum, CEO and Founder of MobileMoxie. Cindy is not only super knowledgeable about the nitty gritty of technical SEO, she also has an amazing knack for making it really accessible and easy-to-understand. Cindy is one of the leading experts in mobile SEO, but her knowledge doesn’t end there. She’s always at the fore when it comes to understanding (and predicting!) what Googl...

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21Dec By Barry SchwartzNo Comments

googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO

Google temporarily disables issue validation in Search Console

Google temporarily disables issue validation in Search Console Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok

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21Dec By Matt SouthernNo Comments

googe optimize, google optimization, google seo, Local Search, News, search engine optimisation, search engine optimising, search engine optimization, SEO

Google Expands Live Busyness Information to More Places

Google’s live busyness information is expanding to cover more types of places, and becoming a prominent fixture in Google Maps.Live busyness information is a feature Google launched back in 2016 which informs searchers of how busy a place is expected to be at a given time.The data is typically surfaced when people look for a specific place in Google Search or Maps.Going forward, live busyness information will be displayed in Google Maps even when people aren’t looking for anywhere specific.In addition, Google is expanding its coverage of live busyness information to millions of places around the world.Here’s more about each of these updates which are sure to change how people interact with local search.Live Busyness in MapsThe pandemic has transformed live busyness into an essential tool t...

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21Dec By Jessie LowNo Comments

googe optimize, google optimization, google seo, Local SEO, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Location Page Technical Audits, Local SEO for Hotels & Building Relevance

Location Page Technical Audits, Local SEO for Hotels & Building Relevance | #WLSS Day 2 Recap Day 2 of our Local Search Summit was filled with lessons in link building, GMB suspensions, technical SEO, local services ads, email marketing, and more. Today we are shining a spotlight on the technical side of location pages, local sea...

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21Dec By John VuongNo Comments

googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services, The Top 10

Top 10 Dentists in Toronto, Canada in 2020

July 28, 2020 John Vuong The Top 10 If you need dental work, you know that you need a reputable dentist. Going to the dentist is a top fear for many people, and having the right professional makes a big difference. How do you know which dentist in Toronto, Canada to choose? This list of the top ten dentists will give you a great place to start. Whether you need a simple cleaning or a more significant procedure, these dentists are professionals you can trust. Top 10 Dentists in Toronto for 2020 Toothworks Dental Clinics If you’re interested in a centrally located clinic that is easy to access, Toothworks Bay...

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21Dec By PhilNo Comments

googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services, Uncategorized

Free SEO Help for Small, Locally-Owned Businesses Hurt by Looting & Rioting in 2020

Like my post? Please share! If you’re part of a small and locally owned business that’s been looted or trashed by rioters in recent days – or if you know someone in that situation – I’m glad to provide some pro bono marketing / SEO help.  All you’d need to do is contact me, though you’ll probably want to read the rest of this post for context. Many problems marketing just can’t solve, of course.  But I can think of at least a few situations in which a little well-executed local SEO or other online marketing helps your business get by for at least a while longer.  For example: Your store or office is boarded-up or not staffed, so you need to offer a mobile, home-based, or online/virtual service. Your store is destroyed, but you can sell some of your products online and ship them. You’re fu...

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20Dec By Stephanie NewtonNo Comments

Blog, googe optimize, google optimization, google seo, Local SEO, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, We Asked the Experts

How Do You Keep Your Clients Engaged?

We Asked the Experts is a series designed to provide you with the most relevant insights from local search experts. Each month we’ll cover a different question and share insights from key figures in the local SEO community in an effort to help you further your knowledge and strategy. Have any of the following ever happened to you? You’ve got a handful of clients, but you never or rarely have calls with them You do have calls with your clients but you have to send a bunch of emails before you can get them on the phone You share links to reports with clients, but have no idea if they’re reading them Your client is resistant to your input or ideas Your clients still won’t follow your advice and respond to customer reviews If you’re sitting there nodding your head, then I’m afraid to say it ...

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20Dec By Colleen HarrisNo Comments

googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO

How to get started in Google Analytics 4

How to get started in Google Analytics 4 Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok

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20Dec By SEO NinjaNo Comments

googe optimize, google optimization, google seo, Local SEO, Local Seo Packages, local seo services, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo local, seo services

SEO Techniques For Multiple Location BusinessesBest SEO Company | Professional Digital Marketing Agency USA

Every business no matter how big or small, whether serving one location or several, needs the unique customer pulling techniques of search engine optimization (SEO). If you run a business that provides local services, SEO that helps a customer easily find your service can work wonders in improving your business and profits. A Local SEO company is characterized with pulling massive traffic and boosting sales significantly for their clients.  For businesses serving a handful of locations, SEO is simpler but for multiple or several locations, it becomes a little complicated. Managing reviews, location based optimization and content management can get tricky and hard to stay organized. Before we move on to provide you a detailed strategy to implement local SEO, let’s look at some crucial st...

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20Dec By Loren BakerNo Comments

googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

How to Target Multiple Cities Without Hurting Your SEO

You’ve seen it a ton of times.Keywords targeting a specific city.“Plumber in Austin.”“Flower shop in Newark.”“Best pizza in Rockford.”Which gets you thinking: If you can rank for a keyword that targets multiple cities, will that help your SEO?Enter, local SEO.We’ll explore here how it can actually hurt you and learn how to do it right so it helps you instead.Let’s dive in!Why Is Local SEO Important?If local SEO can potentially “hurt” you, why do it at all?Here are two good reasons.Local SEO Attracts Foot TrafficImagine traveling out of town for a distant cousin’s wedding.On the night before the big day, you’re in your hotel room, craving a giant cheese pizza.You pick up your phone and Google…what?“Pizza?”I don’t think so.I bet you Google a location-specific keyword, like “best pizza in Lou...

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20Dec By Jessie LowNo Comments

googe optimize, google optimization, google seo, Local SEO, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

How to Create Location Landing Pages that Convert & Local SEO Reporting with Google Tag Manager

How to Create Location Landing Pages that Convert & Local SEO Reporting with Google Tag Manager - Whitespark That’s a wrap for Day 3 and our Local Search Summit is now complete!  Our last day included talks on reputation management, Local Services Ads, LinkedIn partnerships, analytics, link building, spam-fighting and more. Today...

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20Dec By Joy HawkinsNo Comments

GMB, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Are Local Services Ads Stealing Clicks from Google My Business? A Case Study of 110 Listings

Posted Dec 8, 2020 by Joy Hawkins In September 2020, Google rolled out Local Services Ads (LSA) to lawyers across the United States.  The rollout happened fast and since lawyers generally focus a lot on marketing, we weren’t surprised to see so many law firms sign up for the platform very quickly. I have heard many people ask if Local Services Ads (LSA) are essentially stealing clicks that would have otherwise gone to the local pack results (Google My Business listings) if the ads weren’t present.  We wanted to see what the data is telling us so far. Methodology In this case study, we looked at Google My Business Insights for 110 different listings for various lawyer types.  We looked specifically ...

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20Dec By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Prepare Your Business to Thrive Post-COVID-19

August 19, 2020 John Vuong Business advice, SEO In March, when things started to shut down in Canada, many people assumed it would be a matter of weeks before things were back to normal. That has not been the case – months later, most areas are still closed and many nations continue to experience increases in detected cases. All is not lost, however – there are promising advances in vaccine trials and a variety of other good news. Canada is working on plans to reopen now that they’ve established some measure of control over the spread of COVID-19. Leaders know you can’t stay closed forever. What can you do to ...

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20Dec By PhilNo Comments

googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services, Uncategorized

Want to End Your Lease But Not Your Local SEO? Factors to Consider If You Might Leave It Behind

Like my post? Please share! Now you’re looking at your lease through the local SEO lens.  A combination of the pandemic, the lockdown(s), the quasi-reopening, and other changes has made you want to save money where you can, or work from home indefinitely, or move your HQ.  The basic concern is, “Will I destroy my local rankings if I rent somewhere else or stop renting altogether?” Your more-specific questions might include: Should you stay in your current building? If you stay, how long should you stay? If you move, which address (old or new) should you show online? Should you stop showing your address online? How important is your exact address, in the grand scheme of local SEO? The answer to those questions and others in a similar bucket is: “it depends.”  It depends on a lot of factor...

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20Dec By Rosie MurphyNo Comments

Blog, googe optimize, google optimization, google seo, Local Quizness, Local SEO, search engine optimisation, search engine optimising, search engine optimization, SEO

Local Quizness November 2020 – How Well Do You Know Last Month’s News?

October was a bumper month for news – and with so much going on in the ‘real’ world, we wouldn’t blame you if you’d missed some of the stories affecting local marketers. Test out your knowledge of the biggest changes, tests, and bugs hitting headlines in October in the latest edition of Local Quizness – our monthly quickfire quiz created to help you stay on top of the news that matters most. If you wanted to do a bit of revision before attempting the quiz (hey, it’s not cheating, it’s learning!), we’ve included links to all of the stories covered below. Get quizzing now, and for those of you that’d like to share your scores, head over to Twitter using #LocalQuizness. Take a look at the full reading list to brush up and learn more: See you in December for even more quizzing (erk, where’s ...

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20Dec By Barry SchwartzNo Comments

googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO

Google December 2020 core update is now fully rolled out

Google December 2020 core update is now fully rolled out Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok

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20Dec By SEO NinjaNo Comments

Advanced SEO Techniques, Digital Marketing Services, Digital Marketing Strategies, googe optimize, google optimization, google seo, Local SEO, Local Seo Packages, local seo services, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, SEO For Small Business, seo services

Grow Your Small Business Effectively With Digital Marketing StrategiesBest SEO Company | Professional Digital Marketing Agency USA

In today’s highly competitive business era, advertising is essential for all businesses. However, small businesses usually lack big budget for advertising purposes. Hence, such businesses find it challenging to compete against their competitors, especially if their competitors are big brands and well-known companies. Small businesses have to face many hurdles and challenges to grow and beat the market competition. They need to tackle all the difficulties and challenges to succeed and grow. Such businesses need to consider the constantly changing behavior of their targeted customers. It is significant to understand what target customers are expecting from the business. No business can deny that most customers today prefer online shopping. It is expected that the craze of online shoppin...

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20Dec By Lucinda HoneycuttNo Comments

googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO

10 Local SEO Tips to Improve Your Real Estate Websites

The real estate industry is highly competitive, especially in major cities.From the solopreneur trying to make ends meet to the massive national conglomerates, everyone is out to do whatever they can to increase their visibility and get those listings.Luckily for you, online, you don’t have to compete with hundreds of thousands of other real estate agents.Since the area you serve is hyperlocal, you’re only competing with others in that same hyperlocal area.Of course, depending on location, the competition may be more fierce, even among small businesses.But, using local SEO gives you a fighting chance. As long as you know what you’re doing.What follows are 10 tips to improve your real estate website so that it can dominate local search.1. Start with an SEO AuditBefore you can figure out whe...

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20Dec By Tom WaddingtonNo Comments

googe optimize, google optimization, google seo, Local Mailbag, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

What is a Google Guaranteed GMB Listing? How Do I Upgrade my Profile to get the badge?

More importantly, from a consumer perspective the Google Guarantee acts as protection from poor quality of service, up to a lifetime maximum of $2,000. So if you hire a business and the work quality is extremely low and you can’t resolve it with the business, you can submit a claim to Google.  How much does it cost to upgrade your GMB profile? Google advertises Google Guaranteed upgraded business profiles for $50USD/month and is subscription based, so if you cancel – bye bye badge.  What are the add-ons that are included? Google mentions additional add-ons in their advertisement within the GMB dashboard, these include recorded phone calls and dedicated support. Enabling the upgrade creates a Local Services Ads account, so this will likely utilize the same interface as LSA offers to listen ...

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20Dec By Joy HawkinsNo Comments

GMB, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, Uncategorized

How do I Contact Google My Business Support?

Posted Dec 14, 2020 by Joy Hawkins Updated June 29, 2020 If you’re looking in your Google My Business dashboard and no longer seeing a call button, you’re not alone, many in the local SEO industry have been frustrated by the recent changes in how to contact GMB support.  Over the last few months, Google My Business has consolidated virtually all of their support contact forms into one single form. As of today, the only way to contact GMB support is through this form. Alternatively, you can still find that same form inside the GMB dashboard, which we will outline below. Email Finding email and phone support options in 2020 has remained fairly challenging. Phone support is gone and email support is f...

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20Dec By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

How to Recover a Google My Business Listing

September 10, 2020 John Vuong Business advice, SEO Google My Business is a crucial marketing tool for most small businesses, and if it’s not working you’re losing customers. If you’ve received an email or discovered that your account is suspended, getting it resolved quickly is a top priority. Fortunately, there are steps you can take to get your listing turned back on so businesses can resume as normal. Why Is My Listing Suspended? While you’ll get a notification that your listing is currently suspended when you try to log on, Google generally doesn’t tell you exactly why. Most of the reasons have to do with...

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20Dec By PhilNo Comments

googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services, Uncategorized

Google Local Services Reviews Not Showing in Google Maps? Why That Happens and What to Do

Like my post? Please share! Many businesses use Google’s Local Services Ads (AKA “Google Guaranteed”) program to show up at the very top of the local results – above all the other ads, and above the local map (AKA the 3-pack). Local Services Ads (LSAs) are still not an option for every business, and they’re not a good option for everyone, but they often earn their keep for the businesses that do use them – if my clients’ experiences are good indicators.  By which I mean people see the ads, click on them, and in some cases become customers.  (If you’d like to know more, Tom Waddington did a great overview of LSAs.) Google even makes it extra easy to ask customers for reviews: Google gives you a special “write a review” link (different from the Google My Business one) and encourages you to ...

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20Dec By Kristian BannisterNo Comments

Blog, googe optimize, google optimization, google seo, Local SEO, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO

Carrie Hill on Creating Kick-ass Local Content

There’s no doubt content is key to both ranking high in local search and generating more leads, but there’s a lot of mixed messages about the best ways to approach this. And often what ranks and what converts can be very different beasts. Luckily, we’ve enlisted Sterling Sky’s content creating champion Carrie Hill to get answers to questions such as should local businesses be blogging regularly? What kind of content coverts? And what do you do if great content isn’t ranking? On this episode, Carrie reveals her secrets to make the words (and leads!) flow. Listen to learn: How to do effective content research How to ensure content doesn’t just rank, but also converts The mistakes to avoid when creating content The methods Carrie uses to make writing much easier Listen to the episode Subsc...

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20Dec By Kathy BushmanNo Comments

googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO

We’re revving up for more SMX events in 2021. Submit your session pitches now

We’re revving up for more SMX events in 2021. Submit your session pitches now Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok

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20Dec By SEO NinjaNo Comments

Business advice, coronavirus, covid-19, Digital Marketing Services, Digital Marketing Strategies, googe optimize, Google, google optimization, google seo, nCov-19, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, SEO For Small Business, seo services

Digital Marketing Practices To Follow During The COVID-19Best SEO Company | Professional Digital Marketing Agency USA

We all know that the COVID-19 breakout has slowed down the markets. In this lockdown/quarantine situation, you can still grow your business and take advantage of the massive customer base, if doing nothing but browsing most of the time. Unique businessmen think of this crisis as an opportunity in disguise. Let’s discuss some ways in which you can maximize this time to grow your business and bounce back when the time is right.  Strengthen Bond with customers on social media Use your business’ social networking accounts to connect with customers and target them. Don’t push for sales or conversions.  More people are logging on social media, and they need to be in communication. People are information hungry right now and if you can provide it to them it will add to your credibility ...

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20Dec By Dan TaylorNo Comments

googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

How to Create a Dynamic Travel Sector Reviews Strategy

Without going over the impacts that the Coronavirus has had on the travel sector, one thing for certain is that it has highlighted the importance of both dynamism and agility within SEO strategies for the travel sector.At the heart of any good SEO strategy is a base level content strategy.From this base level, you can design and develop an agile reviews strategy that not only helps achieve your SEO objectives but also your wider business objectives:Greater brand awareness.More leads.Greater return custom.When working with travel companies, a common rabbit hole they fall into is the notion that to rank for specific keywords you need exceptional lengths of prose.For a lot of informational queries, this is true, but in travel, there’s only so many times you can phrase “golden sandy beach.”Rev...

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20Dec By Allie MargesonNo Comments

googe optimize, Google My Business, google optimization, google seo, Local SEO, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

2020 Holiday Guide to Google My Business

This year, the holidays will look very different for most of us. The pandemic has affected us all in different ways and its effects are far reaching across economies and consumer habits. Here at Whitespark, we love local businesses and strive to create useful free resources for small businesses owners and marketers on this blog. We know this has been a challenging year for you, your families, and your business. We wish you and yours a happy holiday season! Adapting Your Holiday Sales Strategy for COVID-19 According to Google’s latest consumer trend report, half of U.S. shoppers say the pandemic will affect how they’ll shop for the holidays this year. Shopping locally is more important than ever – but everyone’s looking for a deal. What’s a small business to do? We’ve created a new Holiday ...

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20Dec By Yan GilbertNo Comments

GMB, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO

Can I Stop People From Adding Images to My Google My Business (GMB) Listing?

Posted Dec 14, 2020 by Yan Gilbert In most scenarios, businesses cannot block people from uploading photos to your GMB listing via the “upload to public” feature.  The one exception to this is if the business is getting slammed with tons of inappropriate photos from users due to a public media incident.  For example, the stone supplier referenced in this article had the ability to add a photo disabled after users uploaded tons of statues of genitalia after the social media scandal. If a public user has uploaded an image you would like it removed from your listing, and it also breaks a Google guideline, you will need to flag it to have removed. If flagging the pictures was unsuccessful after a few ...

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20Dec By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO

Full Tutorial on How to Set-Up Facebook Business Manager 2020

October 9, 2020 John Vuong Business advice Is managing and tracking pages for your business getting overwhelming? For many business owners, shuffling through multiple platforms for different purposes is tedious and time-consuming. Fortunately, there’s now one platform that allows you to seamlessly control and monitor all essential marketing tools in one place. Meet Facebook’s Business Manager. What Is Facebook Business Manager? Business Manager is a free Facebook tool that enables business owners, marketers, and advertisers to integrate all their marketing efforts in one place. The tool allows you to do several...

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20Dec By PhilNo Comments

googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services, Uncategorized

When Can Google Maps / GMB Content Cause Google Ads Disapprovals?

Like my post? Please share! Any restricted terms that find their way into your website’s source code can cause Google to disapprove your Google Ads (AdWords) ad – even if you didn’t personally add that content to your site.  That’s the short answer. “Banned” terms that show up on your Google My Business page (like in your description) or on Google Maps (in the form of Google reviews) won’t prompt Google to pull your ads, as long as that content stays on your GMB page(s) or in your reviews.  You run into trouble only if a person or piece of software puts even one of those restricted terms onto your site.   By the way, I find it tiresome to call them “restricted terms” or “disallowed content” or whatever constitutes Google’s huge no-fly list of search terms in AdWords.  So from now on I’ll j...

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20Dec By Rosie MurphyNo Comments

Blog, googe optimize, google optimization, google seo, Local Quizness, Local SEO, search engine optimisation, search engine optimising, search engine optimization, SEO

Local Quizness December 2020 – Put Your News Knowledge to the Test!

It’s time for the last Local Quizness of the year! Every month, we pay close attention to all of the new features, bugs, and trends affecting local marketers – so you don’t have to. Answer 10 quick questions to find out if you spotted some of the biggest stories in local SEO from November, and catch up on any you might have missed in the complete reading list below. Only the most vigilant local news-readers can score more than 6/10 – try your luck, and share with your colleagues and peers to find out who’s the highest scorer! Refresh your memory with all the news below, and don’t forget to share your score on Twitter using #LocalQuizness. We hope you enjoyed this month’s Local Quizness. We’ll be back in the New Year with another challenge!

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20Dec By Barry SchwartzNo Comments

googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO

Google releases Google Ads Editor v1.5

Google releases Google Ads Editor v1.5 Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok

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20Dec By SEO NinjaNo Comments

Enterprise SEO, enterprise seo pricing, enterprise seo services, enterprise seo strategy, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

Enterprise SEO: Let Your Website Produce Your Dream ResultsBest SEO Company | Professional Digital Marketing Agency USA

Planning and executing techniques that can enhance the performance of a website and visibility for SEO optimization is what is defined as enterprise SEO. It gives businesses ample space to turn the techniques into action, thereby, improving the website’s rank as well as traffic.  Why enterprise SEO should matter to you? Because with more and more audience finding your website in search results.  Your chances to have more and more conversions increase alongside. Craving for more reasons how enterprise SEO can take your business towards success? Keep reading below… Benefits of Enterprise SEO for Businesses You may not know but enterprise SEO is an effortless way of identifying the potential customers and pull them towards your website by implementing standard marketing techni...

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20Dec By Loren BakerNo Comments

googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services, Webinar

Local SEO Workflows to Better Manage Your Google My Business Listing

Want to learn how to keep returning customers engaged and convert new customers through your Google My Business listing?On October 28, I moderated a Search Engine Journal webinar sponsored by SEMrush and presented by Ross Tavendale, Managing Director at Type A Media.He walked through some simple workflows that small business owners can start doing today in order to work smarter with their Google My Business (GMB) listing.Here’s a recap of the presentation.Running a small business is hard.Often, as the owner of a small business, you are in charge of HR, finance, operations, sales, marketing and a million other things.In today’s fast-paced environment, if you’re just standing still and maintaining the status quo, that actually means that over time your business will experience attrition and ...

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20Dec By Tessa HughesNo Comments

googe optimize, google optimization, google seo, Local Mailbag, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

LocalMailbag: What Are the Critical Elements of a High Converting Local Contact Us Page?

Many businesses treat their contact page as just a place to put a plain old contact form or address, but it needs to be so much more than that! If you give this humble page the attention it deserves, the pay off can be extremely rewarding for your business, winning you more customers and bringing in high quality leads on a regular basis. Here are the absolute must-haves for a winning contact page that actually converts site visitors into paying customers. Business contact information Trust factors and social proof Strong location-specific content On-page optimization Including core business information also helps reinforce trust and build relevance in both Google and Bing, because it signals to these search engines that your business is legitimate and credible.  Include a sim...

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20Dec By Nikki BrownNo Comments

GMB, googe optimize, google optimization, google seo, NAP, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, Tips

Who Keeps Updating My Google My Business Listing?

Posted Dec 14, 2020 by Nikki Brown We often see posts on the Local Search Forum from people wondering why business details on their Google My Business (GMB) listings (name of the listing, categories, business hours, phone number, etc.) have changed without their knowledge or consent. Unauthorized changes on GMB (no matter how minor they seem) can lead to major issues with ranking and tracking.  It can also show customers the wrong information about your business. The best way to make sure you’re sending the right message to your clients on GMB is to monitor your listings for unauthorized edits. Which leaves us with the million-dollar question, where are these edits coming from? Why Do Unauthorized ...

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20Dec By John VuongNo Comments

googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, The Top 10

Top 10 SEO Companies in Canada Ranked

October 29, 2020 John Vuong The Top 10 Are you on the hunt for the most trusted search engine optimization (SEO) all over Canada? To narrow down your options, it’s best practice to compare the performance of the leading players in the industry and see if they can help you reach your goals. When executed right (and consistently), SEO can fuel the growth of your business. So it’s important to carefully assess if an SEO company has the skill and expertise to improve search engine ranking, deliver more traffic to your site, and increase your visibility in neighbourhood search results. Choosing a qualified SEO partn...

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20Dec By PhilNo Comments

googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services, Uncategorized

10 Bootstrap Ways to Grab More of Your Service Area in Local Search

Like my post? Please share! You’re probably frustrated by the puny patch of land in which you rank for anything.  How can you grab at least a little more of your service area? It takes work, but you can rank in (and get more business from) places beyond the one city or few towns where you rank today.  Those gains will happen mostly in the local organic results, but most strategies can drag your Google Maps rankings along, too. Here’s a video of my talk at the recent Whitespark Local Search Summit, hosted by Darren Shaw.  It’s called “10 Bootstrap Ways to Grab More of Your Service Area in Local Search,” and I hope it gives you some doable ideas for how to do exactly that. If you want a handy reference, or if you don’t need my color commentary or the Q&A at the end, here is a one-page ch...

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20Dec By Kate Herbert-SmithNo Comments

Blog, BrightLocal Products, googe optimize, google optimization, google seo, Local SEO, News, search engine optimisation, search engine optimising, search engine optimization, SEO

a free online school dedicated to local SEO

We’ve been working hard behind the scenes and are thrilled to announce the arrival of BrightLocal Academy: a free online school dedicated to teaching you all about local SEO. Built with busy professionals in mind, it will help you to: Make the most of the time you have to learn with short interactive videos. Fill your knowledge gaps by letting you learn what you want, when you want to. Make what you learn really stick, through regular quizzes. Stand out from the crowd with certificates you can add to your CV or LinkedIn profile.   The first course we’re launching is Level Up Your Local SEO with BrightLocal which uses the power of interactive content to guide you through the theory of local SEO and shows you how to put its awesome powers into practice with confidence.  So if you’r...

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20Dec By George NguyenNo Comments

googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO

Google uses augmented reality to let users try on cosmetics

Google uses augmented reality to let users try on cosmetics Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok

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20Dec By Ryan LoweyNo Comments

artificial intelligence, googe optimize, google optimization, google seo, Google Updates, search engine optimisation, search engine optimising, search engine optimization, Search Engines, SEO, seo audit, seo company, seo services, Social Marketing Strategies

The Role of Artificial Intelligence In Improving SEOBest SEO Company | Professional Digital Marketing Agency USA

Customers are out there searching for the right services and products that you as a business are claiming to provide. They are using every means available to them to look for products, services, and information that they need. They are looking for genuine and good products and service providers on search engines, local business searches, using different platforms like mobile and tools like voice search. The point of all this is that your customer is looking for you desperately and it is you who has to meet them halfway. Be where your customers are and seize the opportunity.  SEO (Search Engine Optimization) is a key method to do this. It establishes your presence in all the locations where there is a probability of consumers looking for you. SEO ranks your website where it matters the m...

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20Dec By Sherry BonelliNo Comments

googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

How to Create Google My Business Posts That Get Results

Having a Google My Business (GMB) profile is one of the best ways to get attention for your local business and boost your rankings.With so many features, working with GMB can get overwhelming.One feature worth using: Google My Business Posts.Posts give you the ability to promote your brand, services, products, events, and offers.GMB posts are displayed at the bottom of your Google My Business Knowledge Panel and are a great way to show off what your business has to offer.Get Familiar with the GMB Posts PolicyCreating posts are fairly easy to do, but before you make posts, it’s important that you are familiar with Google My Business Posts content policy.You want to make sure that you know what is and what isn’t cool when it comes to posts.If you violate GMB posts policies, your post will ge...

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20Dec By Jessie LowNo Comments

googe optimize, Google My Business, google optimization, google seo, Local SEO, search engine optimisation, search engine optimising, search engine optimization, SEO

Everything You Need to Know About Google My Business Posts

Image/Video: You can choose to represent your event with an image, GIF, or a 30 second video (max upload size is 100 mb). You can add up to 10 photos or videos. The image above is a perfect example of when a post photo doesn’t fit the ideal dimensions, and a black background appears from using the built in photo editor. Event Title (Optional): You can use up to a maximum of 58 characters (with spaces) for your title. If you are using all of the allowable characters, some of the text will get cut off in the thumbnail preview (more on that below). It’s not mandatory to add a title, but if you do add one your post will stand out in search results and the title will be bold. Currently you can’t manually bold any  text in posts, and so having a title does make it pop more. Event Details: You ge...

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20Dec By Colan NielsenNo Comments

GMB, googe optimize, google optimization, google seo, Maps Spam, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, Tips

How Does Google My Business Penalize Keyword Stuffing: 50 Examples [Case Study]

Posted Dec 14, 2020 by Colan Nielsen What is Keyword Stuffing? Keyword Stuffing is the practice of adding keywords to your name in Google My Business to help it rank higher.  It’s still a very common practice in Local SEO because it gives you a ranking advantage on Google Maps and in the 3-Pack. The study that came out from Local SEO Guide as well as the Local Search Ranking Factors confirms that having keywords in the name of your Google My Business (GMB) listing does help it rank higher. A seriously legit looking business name. #StopCrapOnTheMap pic.twitter.com/GJLFacma4t — Joy Hawkins (@JoyanneHawkins) August 13, 2018 How Does Google Penalize Businesses that Add Keywords to their Business Nam...

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20Dec By Bryan CincoNo Comments

googe optimize, google optimization, google seo, Internet marketing, Online marketing, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Best Secrets for Off-Page SEO Success in 2020

November 26, 2020 Bryan Cinco Internet marketing, Online marketing, SEO There’s only so much you can do on your website to get more traffic and increase user’s awareness of your brand. To widen your reach across the internet and make it easier for your target customers to find you, applying the best practices for off-page SEO is a must. What Is Off-Page SEO? It describes any actions performed outside your own website to improve your rankings on search engine results pages. Discover why optimizing for off-page ranking factors should be part of your B2B SEO strategy for 2021 and how you can get started. Why Is O...

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20Dec By PhilNo Comments

googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services, Uncategorized

Goofiest Local SEO Metrics and Better Numbers for You to Watch

Like my post? Please share! It’s hard enough to pilot your business into Google’s local search results and pick up the right customers.  That’s even harder if your instruments point you in the wrong direction, or you look at them wrong, or you look at the wrong instruments. In local SEO it’s easy to waste precious time and energy on goals that don’t matter, problems that don’t exist, or showy numbers that obscure important numbers.  The end result is you waste time and work less on what affects your business the most, and generally achieve the opposite of what you want.   I spend a lot of time with clients (long-term, audit, and consultation) homing in on one thing and tuning out another thing.  Below is a rundown of what I’ve found to be most common goofy and unimportant measurements of s...

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20Dec By Jamie PitmanNo Comments

Blog, googe optimize, Google My Business, google optimization, google seo, News, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

New Features, Updates and Tests Roundup

UPDATED December 18th, 2020: Added news of Preview Call History rolling out to Google My Business As we approach Christmas, there seems to be no let-up in the fast pace of updates and tests in Google My Business. At BrightLocal, we may have been busy releasing a detailed piece of research, a complete guide to local SEO and an entire learning Academy, but that won’t stop us catching you up on all the latest Google My Business news over the past month. Between official updates, rumored tests and new features, there’s a lot to cover, so strap in! Google launches Small Business Advisors program In Mid-November, Google served up a new program designed to assist small businesses in the United States with their online marketing (using Google tools throughout, naturally).  For $39.99 per session, ...

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20Dec By George NguyenNo Comments

googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO

Google accused of colluding with Facebook and abusing monopoly power in new lawsuit

Google accused of colluding with Facebook and abusing monopoly power in new lawsuit Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok

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20Dec By SEO NinjaNo Comments

Advanced SEO Techniques, Business advice, business analysis, Digital Marketing Strategies, Email Marketing, googe optimize, Google, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, Search Engines, SEO, seo company, seo services

How to Ready Your Business For Scalability? 4 Essential Steps To Avoid ObstaclesBest SEO Company | Professional Digital Marketing Agency USA

Setting up a business is one thing but growth and scalability are a totally different story. The metrics change drastically in the latter. It is true that the beginning stages for any business can be tough and complicated, however business owners must also think of ways to prepare for the future plans of scaling up and expansion.  Once your business has traversed the road between setting up and scalability newer challenges begin to appear and the best way to mitigate them is to be ready and prepared. Scalability means growth and expansion which should be the target of every business. Without it, you start stagnating and your business ultimately ends in a stalemate.  Scaling your business should be approached with caution, if you go too fast you can end up crashing and if you go too s...

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20Dec By Matt SouthernNo Comments

googe optimize, google optimization, google seo, Local Search, News, search engine optimisation, search engine optimising, search engine optimization, SEO

Google Maps Rolls Out 4 New Features

Google Maps has four new features to improve the experience for users as well as businesses who use the platform to reach customers.Here’s a look at everything new in Google Maps and how it can be useful to you.Messaging From Maps & SearchTo facilitate easier communication between businesses and customers, Google is bringing messaging capabilities to Maps and Search.Businesses with a verified profile can now message with customers directly from the Google Maps app. Messages from customers will appear in the business messages section in the updates tab.Messaging can be turned on or off from the settings panel of the Google Maps and Google My Business apps.Google will soon be adding the ability for businesses to see and respond to customers on desktop by adding messages directly in Searc...

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20Dec By Darren ShawNo Comments

googe optimize, google optimization, google seo, Local SEO, News, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

The 2020 Local Search Ranking Factors Survey Analysis

Back in September I presented the results of the 2020 Local Search Ranking Factors at Whitespark’s inaugural Local Search Summit, and today, finally, I am pleased to release the written analysis and full survey results. Sorry for the long delay! It has been a couple of years since I published the last Local Search Ranking Factors Survey results, and much has changed since then. Google continues to add new features to GMB, tactics and strategies are shifting, and Google is getting serious about monetizing local. Before I dive into my analysis, here’s the iconic pie chart that you’ve all been waiting for. This is how the local search experts think local pack/finder rankings are weighted in 2020: Side note: Particularly observant readers may have noticed that social signals have b...

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20Dec By Colan NielsenNo Comments

googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, Strategy

How Proximity Impacts Localized Google Organic Results for Law Firms

Posted Dec 14, 2020 by Colan Nielsen Two Keywords, One City, 72 Postal Codes, Five Different Law Firms Earlier this year Juris Digital released a great case study on How Proximity Impacts Law Firm Rankings in Google’s Local Pack. This was one of the most insightful studies that came out in 2018 and totally changed how we analyzed our clients rankings moving forward. We wanted to do a case study in the spirit of the Juris Digital study but focusing on the localized organic results instead of the 3-Pack results. Given that the localized organic algorithm is separate from the local pack algorithm we hypothesized that we would see a much different result than what Juris Digital discovered. That is exac...

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20Dec By John VuongNo Comments

googe optimize, google optimization, google seo, Internet marketing, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

How to Optimize Your Landing Page and Bring in Paying Customers

December 8, 2020 John Vuong Internet marketing A landing page is an important tool in turning page visitors into paying customers. A great landing page informs, persuades, and excites prospective customers about your offers. At a glance, landing pages seem so easy to make — until you track your data and find out that none of the dozens of pages you put out there are driving leads to your business! In this post, we give you simple yet effective ways to optimize your landing pages so that they move the needle for your conversion rates. Why Do Landing Pages Fail to Convert? There are a number of possible reasons ...

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20Dec By PhilNo Comments

googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services, Uncategorized

Next-Level Google Maps Spam-Squashing Moves

Like my post? Please share! This is an unofficial sequel to my February 2019 post called “Google Maps Spam Patrol: Why You Need to Do It, and 10 Tips to Make It Doable.”  In that post I explain why you should keep your competitors’ Google Maps / 3-pack spam (or honest mistakes) from spinning out of control.  As I often tell my clients, if your competitors want to outrank you in the local search results, you might as well make them work for it and do it fair and square. If you’re not too familiar with the idea and practical SOPs of spam patrol – or spam-fighting, spam-hunting, or whatever  you’d like to call it – you’ll probably want to take a few minutes to read that post (and maybe this one and this one). Now, if you’re clear on why and how to do Google Maps spam patrol, and maybe...

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20Dec By Stephanie NewtonNo Comments

Blog, googe optimize, google optimization, google seo, Local SEO, News, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

The Year in Local Search – 2020

2020 has nearly come to an end (cue sighs of relief!)  While this year presented many challenges, especially for local businesses, it also created the opportunity for triumph. Google My Business introduced more new features than ever, and we saw the good side of many organizations that strived to provide extra resources and relief to those in need. Although we may all be glad to see the back of what’s been a pretty hectic year, we’d be remiss not to look back on all the exciting things that have taken place. For us, it’s been a year filled with GMB news, updates, and changes, and we even had some laughs along the way too, (Four Season Total Landscaping anyone?) So, before we say “so long” to 2020 for good, we invite you to join us in reflecting upon the year in local search. What would a ...

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