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Surprising Review Stats To Feed Your Local Strategy [Study]
If you’ve already walked a long mile in your local SEO shoes, chances are you have plenty of lived experiences that allow you to predict some of the responses to large-scale local business review surveys.
It’s affirming to see, for example, that 85% of our respondents place a degree of trust in local business reviews, and 92% now believe that brands responding to reviews have become part of offering good customer service.
Consumers are also seeking review content across a wide variety of platforms, including traditional local business listings like Google Business Profiles, social media sites like Instagram, and other localized online spaces.
You could have made an educated guess about stats like these, but pay attention to the data in this survey that contains genuine surprises.
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