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#663: Backstage Pass: My Customer Experience Team Shares Their Top Strategies – Amy Porterfield

21Mar

By AmyNo Comments

automation, Business Organization & Systems, customer experience, customer service, cx, efficiency, email overwhelm, facebook, facebook marketing, podcast, Social Marketing Strategies, social media, social media marketing

#663: Backstage Pass: My Customer Experience Team Shares Their Top Strategies – Amy Porterfield

Listen To My Latest Podcast Episode: #663: Backstage Pass: My Customer Experience Team Shares Their Top Strategies Listen To My Latest Podcast Episode:#663: Backstage Pass: My Customer Experience Team Shares Their Top Strategies

Reddit Shares Performance Data and Growth Strategy Ahead of Coming IPO

23Feb

By Andrew HutchinsonNo Comments

facebook, facebook marketing, reddit, snapchat, Social Marketing Strategies, social media, social media marketing

Reddit Shares Performance Data and Growth Strategy Ahead of Coming IPO

Reddit’s IPO is almost here, with the company filing its S-1 registration with the SEC today, which outlines its current finances and strategic goals, ahead of the pending listing. And there are some interesting notes in the data provided. First off, Reddit, which will soon be listed on the New York Stock Exchange under the symbol “RDDT”, claims that it has over 73 million daily active users, and 500 million monthly visitors. Which is a highly unusual split of daily to monthly active usage. In general, most social platforms see a 1:1.8 ratio of daily/monthly users, with some variance. Facebook, for example, has 2.11b DAU and 3.07b MAU (x1.45), while Snapchat has 414m DAU/800m MAU (x1.9). Reddit claims to have a variation of x6.8 DAU to MAU, which is way out of proportion for those averag...

X Shares New Data on its Efforts to Combat CSAM in the App

1Jan

By Andrew HutchinsonNo Comments

Social Marketing Strategies, social media, social media marketing, twitter

X Shares New Data on its Efforts to Combat CSAM in the App

Anytime that a company releases a report in the period between Christmas and New Year, when message traction is especially low, it’s going to be received with a level of skepticism from the press. Which is the case this week, with X’s latest performance update. Amid ongoing concerns about the platform’s revised content moderation approach, which has seen more offensive and harmful posts remain active in the app, prompting more ad partners to halt their X campaigns, the company is now seeking to clarify its efforts on one key area, which Elon Musk himself had made a priority. X’s latest update focuses on its efforts to stamp out child sexual abuse material (CSAM), which it claims to have significantly reduced through improved processes over the last 18 months. Third party reports contradic...

TikTok Shares New Guide to Ad Campaign Fundamentals

19Aug

By Andrew HutchinsonNo Comments

Social Marketing Strategies, social media, social media marketing, tiktok

TikTok Shares New Guide to Ad Campaign Fundamentals

Looking to add TikTok into your digital marketing mix for the upcoming holiday push? This will help. TikTok has shared a new guide to the key basics of successful in-app ad campaigns, including notes on how to identify your main selling points, how to create videos around them, and how to optimize your presentation for TikTok specifically. You can check out the full overview here, but in this post, we’ll take a look at some of the highlights. First off, the guide helps you dig deeper into the why of your business, and what you’re looking to sell in your promotions. The answers to these questions will dictate your creative strategy, and TikTok has included more detailed explainers on how to drill down to your unique selling point (USP) in order to maximize the resonance of your promotions....

Meta Shares ‘Threads Dictionary’ to Keep Users Up to Speed on the Latest App Lingo

7Jul

By Andrew HutchinsonNo Comments

instagram, Social Marketing Strategies, social media, social media marketing, twitter

Meta Shares ‘Threads Dictionary’ to Keep Users Up to Speed on the Latest App Lingo

So is a post on Threads called a ‘Thread’ or a ‘post’? And what about re-posts – are they ‘re-threads’? It’s all a bit up in the air at the moment, in the (very) early days of the new Twitter-esque app, but to help you with the latest lingo, the Threads team has shared a ‘Threads Dictionary’ to keep you up to speed. So, to clarify: Each discussion is called a thread – so you post a thread in the app A post is an individual element within a thread (though some people are also referring to this as ‘threading’ or ‘stitching’) A shared thread is called a repost – not a ‘re-thread’ or some other variation Sharing someone else’s post is a quote thread It’s all pretty straightforward, there’s no new language to learn, as such. But there is going to be some discussion around what the actual act o...

Meta Shares Video Ad Tips, Based on 70 Campaigns

15Dec

By Andrew HutchinsonNo Comments

facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, tiktok

Meta Shares Video Ad Tips, Based on 70 Campaigns

Looking for tips to help improve the performance of your video ads? This could be worth a look – Meta recently partnered with Analytic Partners to analyze over 500 ads, across 70+ campaigns, in order to glean insight into key best practices, strategies and tips to help improve your video marketing approach. You can download the full 12-page report here, but in this post, we’ll take a look at some of the highlights. First off, the research underlines a key point that you’ve likely heard and read many times before – return on investment for video ads is over 5x higher when a brand logo is used in the ad, and is highest when the logo is shown within the first two seconds. That’s even more important with short-form video clips, highlighting the need to make your branding known quickly, in orde...

YouTube Shares More Info on its Coming ‘Data Stories’ Analytics Element

11Oct

By Andrew HutchinsonNo Comments

Social Marketing Strategies, social media, social media marketing, youtube

YouTube Shares More Info on its Coming ‘Data Stories’ Analytics Element

YouTube has provided some new info on its Data Stories analytics test, which provides insights into your channel performance in a simple, Stories-like format, and is accessible to some users (at present) via YouTube Studio. YouTube first previewed its Data Stories element in August, with selected users being shown a prompt to access the option from the main Overview page in the Studio app. As you can see here, by tapping on the ‘See how YouTube recommends content’ prompt, users are then able to access the Data Stories element, which provides simplified overviews of key channel performance aspects in a swipeable, full-screen display. YouTube says that Data Stories can currently be displayed for four elements: Audience Content Monetization Education about YouTube The last element relates to...

LinkedIn Shares New Insights into the Gen Z Audience on the Platform [Infographic]

4Dec

By Andrew HutchinsonNo Comments

linkedin, Social Marketing Strategies, social media, social media marketing

LinkedIn Shares New Insights into the Gen Z Audience on the Platform [Infographic]

As you’ve no doubt read many times, Gen Z is increasingly becoming a critical market for all businesses, and will soon be the largest generation of consumers around the world. Which, of course, makes sense. That’s essentially how time works – as younger people grow up, and become adults and employees, and therefore become a larger focus for businesses in every way. That’s not really a revelation, but it is worth noting the interests and consumption behaviors of Gen Z, and the factors that can influence their actions, in regards to marketing outreach. Which is what this new overview from LinkedIn provides. LinkedIn has analyzed data from the 78 million Gen Z members on its platform to look at how they engage, how they spend, why they purchase from different companies, and more. You can c...

How to Get +1,000 Shares and 2.5x the Reach of Your Instagram Post

11Jun

By Vince MagalineNo Comments

best chatbot, chatbot, chatbot app, chatbot messenger, chatbot online, chatbot website, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, instagram chatbot, Instagram Marketing, robot chat

How to Get +1,000 Shares and 2.5x the Reach of Your Instagram Post

One of our friends and affiliates at MobileMonkey, Sorav Jain, was able to produce some amazing results with InstaChamp, the world’s first Instagram-approved DM (direct messaging) automation and engagement tools. This is exactly what we had in mind when developing InstaChamp, so we want to make sure other creators, brands, influencers, and affiliates have this example for their own success. This is how Sorav Jain was able to get over 1,000 shares and 2.5X the reach of his post on Instagram – and how you can do the same! Here’s Sorav Jain’s Instagram Reel that we’re referring to: Sorav’s Reel received higher than his average Likes and Comments, but that’s not what’s impressive regarding his results. The results that really stand out here are that Sorav received: More t...

How to Get More Shares on Instagram with Official DM Automation Tools

20May

By Vince MagalineNo Comments

best chatbot, chatbot, chatbot app, chatbot messenger, chatbot online, chatbot website, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, instagram chatbot, Instagram Marketing, robot chat

How to Get More Shares on Instagram with Official DM Automation Tools

Before I get to my secrets on how to get more shares on Instagram, I want to introduce you to a brand new tool for Instagram and to fully understand why it works so well. We’ve all heard that acquiring a new customer can be as much as 25x more expensive than keeping the customers you already have. Yet, most businesses spend the majority of their effort on finding new customers. It’s time to flip that! Knowing how to incentivize and reward your customers for engaging with or sharing your content on Instagram can turn a loyal follower base into your biggest revenue generator. And with the right tools and information, you can: See who your best Instagram followers are.Test different incentives to share your content and mention your brand.And encourage followers to share yo...

Facebook Shares 100-Language Translation Model, First Without English Reliance | by Tapaan Chauhan | Jan, 2021

30Jan

By Tapaan ChauhanNo Comments

ai, artificial-intelligence, best chatbot, chatbot, chatbot app, chatbot messenger, chatbot online, chatbot website, creating chatbots, facebook, facebook bot, facebook chatbot, facebook messenger bot, Google, nlp, robot chat

Facebook Shares 100-Language Translation Model, First Without English Reliance | by Tapaan Chauhan | Jan, 2021

M2M-100 can mostly perform so well because of the sheer number and assortment of language interpretations it prepared during advancement.Facebook utilized 2,200 sets of dialects to make the new model, a variety of 7.5 billion sentences incorporating most significant dialects, and a few that are not as broadly spoken.Generally, interpretation models are planned around a model for every language, with English going about as a center ground. In general, that will make the interpretation less exact, as any individual who has utilized an online interpreter to send a sentence into a few dialects and afterward back to its unique can validate. Facebook went for a multilingual machine interpretation (MMT) model, all things being equal, one that measures the dialects and deciphers legitimately.Faceb...

Snapchat Shares New insights into Consumer Behavior and Trends

24Dec

By Andrew HutchinsonNo Comments

snapchat, Social Marketing Strategies, social media, social media marketing

Snapchat Shares New insights into Consumer Behavior and Trends

Snapchat has shared some new insights into the latest consumption trends, which have been exacerbated by the pandemic, but Snapchat says are set to remain in place as the next generation of consumers becomes increasingly influential in buying decisions. As per Snapchat: "The events of 2020 changed the way we work, shop and stay in touch, creating what became known as the “new normal”. Now, as we build hopes of recovery in 2021 and beyond, it’s time to focus on the next normal." Snapchat has collected a range of trends and insights into a new, 15-page report called 'Strategies for the Next Normal', which outlines how habits have changed, and what it means for your approach. Snap has identified several key shifts, including the rise of mobile eCommerce, the resurgence of QR codes for market...

Pinterest Shares New Marketing Guides for Restaurants and Streaming Services in 2021

21Dec

By Andrew HutchinsonNo Comments

pinterest, Social Marketing Strategies, social media, social media marketing

Pinterest Shares New Marketing Guides for Restaurants and Streaming Services in 2021

Many things have changed over the last 12 months, with the COVID-19 pandemic having a major impact on how we work, play - really, how we do everything. Two business sectors specifically impacted by the pandemic have been hospitality - and restaurants specifically - and home entertainment. Restaurants have had to quickly pivot to put more focus on home delivery options, while home entertainment has become a much bigger focus, with all of our regular, out of the home options off the cards. That's lead to some major habitual changes in how we use these services, which could have long-lasting impacts. And even if we do get to a stage where things can revert to some level of normal, that still won't happen for some time - which is why this week, Pinterest has published two new guides, one for ...

Instagram Shares Insight into the Most Popular Holiday Cookies Across the US

21Dec

By Andrew HutchinsonNo Comments

instagram, Social Marketing Strategies, social media, social media marketing

Instagram Shares Insight into the Most Popular Holiday Cookies Across the US

Wanna' know what the most popular holiday cookies are across the US? This week, Instagram has shared some new insights into the most popular cookie types, based on Instagram usage data, which may help in your marketing strategies in each specific state. As per Instagram: "The champion cookie flavors include peanut butter, shortbread, crinkle, oatmeal, sugar cookies, gingerbread, snickerdoodles and the classic chocolate chip, which surprisingly only reigned popularity in Illinois." The insights are based on Instagram likes and mentions of cookies over the past month, using both in-feed and Instagram Story posts, providing some potentially valuable notes for your seasonal campaigns. For a bakery or cafe, the insights could have direct bearing, but other businesses might also be able to us...

Snapchat Shares New insights into Christmas and New Year’s Trends

21Dec

By Andrew HutchinsonNo Comments

snapchat, Social Marketing Strategies, social media, social media marketing

Snapchat Shares New insights into Christmas and New Year’s Trends

Looking to make that last-minute push for your Christmas campaigns, or planning your marketing approach ahead of what will be a very different New Year's celebration? This week, Snapchat has provided some new insight into how its users are approaching the holiday season, which could have some bearing on how marketers angle their campaigns for such. First off, on Christmas trends - Snapchat says that the majority of its users are planning to celebrate with family, however they can, with holiday movies and outdoor activities high on the list. That's in line with general holiday trends, but it is worth noting that more people will be taking part in smaller, more intimate gatherings this year, which could place more emphasis on these activities than in times past. Snapchat also notes that more...