Thursday, January 28Digital Marketing Journals

Tag: Shares

Snapchat Shares New insights into Consumer Behavior and Trends
snapchat, Social Marketing Strategies, social media, social media marketing

Snapchat Shares New insights into Consumer Behavior and Trends

Snapchat has shared some new insights into the latest consumption trends, which have been exacerbated by the pandemic, but Snapchat says are set to remain in place as the next generation of consumers becomes increasingly influential in buying decisions. As per Snapchat: "The events of 2020 changed the way we work, shop and stay in touch, creating what became known as the “new normal”. Now, as we build hopes of recovery in 2021 and beyond, it’s time to focus on the next normal." Snapchat has collected a range of trends and insights into a new, 15-page report called 'Strategies for the Next Normal', which outlines how habits have changed, and what it means for your approach.Snap has identified several key shifts, including the rise of mobile eCommerce, the resurgence of QR codes for ma...
Pinterest Shares New Marketing Guides for Restaurants and Streaming Services in 2021
pinterest, Social Marketing Strategies, social media, social media marketing

Pinterest Shares New Marketing Guides for Restaurants and Streaming Services in 2021

Many things have changed over the last 12 months, with the COVID-19 pandemic having a major impact on how we work, play - really, how we do everything.  Two business sectors specifically impacted by the pandemic have been hospitality - and restaurants specifically - and home entertainment. Restaurants have had to quickly pivot to put more focus on home delivery options, while home entertainment has become a much bigger focus, with all of our regular, out of the home options off the cards. That's lead to some major habitual changes in how we use these services, which could have long-lasting impacts. And even if we do get to a stage where things can revert to some level of normal, that still won't happen for some time - which is why this week, Pinterest has published two new guides, one ...
Instagram Shares Insight into the Most Popular Holiday Cookies Across the US
instagram, Social Marketing Strategies, social media, social media marketing

Instagram Shares Insight into the Most Popular Holiday Cookies Across the US

Wanna' know what the most popular holiday cookies are across the US? This week, Instagram has shared some new insights into the most popular cookie types, based on Instagram usage data, which may help in your marketing strategies in each specific state.As per Instagram: "The champion cookie flavors include peanut butter, shortbread, crinkle, oatmeal, sugar cookies, gingerbread, snickerdoodles and the classic chocolate chip, which surprisingly only reigned popularity in Illinois." The insights are based on Instagram likes and mentions of cookies over the past month, using both in-feed and Instagram Story posts, providing some potentially valuable notes for your seasonal campaigns.For a bakery or cafe, the insights could have direct bearing, but other businesses might also be able t...
Snapchat Shares New insights into Christmas and New Year’s Trends
snapchat, Social Marketing Strategies, social media, social media marketing

Snapchat Shares New insights into Christmas and New Year’s Trends

Looking to make that last-minute push for your Christmas campaigns, or planning your marketing approach ahead of what will be a very different New Year's celebration? This week, Snapchat has provided some new insight into how its users are approaching the holiday season, which could have some bearing on how marketers angle their campaigns for such. First off, on Christmas trends - Snapchat says that the majority of its users are planning to celebrate with family, however they can, with holiday movies and outdoor activities high on the list. That's in line with general holiday trends, but it is worth noting that more people will be taking part in smaller, more intimate gatherings this year, which could place more emphasis on these activities than in times past. Snapchat also notes that ...