Friday, May 1Digital Marketing Journals

Tag: Launches

Google Maps Launches AI Conversational Search With Ask Maps
24Mar By Matt G. SouthernNo Comments
googe optimize, google optimization, google seo, Local Search, News, search engine optimisation, search engine optimising, search engine optimization, SEO

Google Maps Launches AI Conversational Search With Ask Maps

Google Maps is launching Ask Maps, a conversational feature powered by Gemini that lets users ask complex questions about locations and receive AI-generated suggestions on a personalized map. The feature is now rolling out in the U.S. and India on Android and iOS, with a desktop version coming soon. What Ask Maps Does Ask Maps lets you type natural-language questions directly into Google Maps and receive AI-generated answers. Google’s examples include queries like “Is there a public tennis court with lights on that I can play at tonight?” and “My phone is dying, where can I charge it without having to wait in a long line for coffee?” See an example provided by Google below: The feature uses Google’s database of over 300 million places and reviews from 500 million contributors to generate...
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Microsoft Launches New Bing Places For Business
7Oct By Matt G. SouthernNo Comments
googe optimize, google optimization, google seo, Local Search, News, search engine optimisation, search engine optimising, search engine optimization, SEO

Microsoft Launches New Bing Places For Business

Microsoft has rolled out a redesigned Bing Places for Business platform, moving business listing management to bing.com/forbusiness and introducing a new recommendation tool with streamlined import workflows. The platform lets businesses create and manage listings across Bing Search and Bing Maps at no cost. Consolidating the experience under the Bing.com domain is meant to make the product easier to find and use. Why Did Microsoft Rebuild It? Microsoft says the redesign follows months of research with business owners who reported difficulty discovering the product, navigating the interface, and importing locations at scale. Microsoft wrote: “Before we wrote a single line of code, we spent months listening to business owners about their challenges and goals.” Here’s what Microsoft added af...
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Microsoft Launches New Bing Places For Business
7Oct By Matt G. SouthernNo Comments
googe optimize, google optimization, google seo, Local Search, News, search engine optimisation, search engine optimising, search engine optimization, SEO

Microsoft Launches New Bing Places For Business

Microsoft has rolled out a redesigned Bing Places for Business platform, moving business listing management to bing.com/forbusiness and introducing a new recommendation tool with streamlined import workflows. The platform lets businesses create and manage listings across Bing Search and Bing Maps at no cost. Consolidating the experience under the Bing.com domain is meant to make the product easier to find and use. Why Did Microsoft Rebuild It? Microsoft says the redesign follows months of research with business owners who reported difficulty discovering the product, navigating the interface, and importing locations at scale. Microsoft wrote: “Before we wrote a single line of code, we spent months listening to business owners about their challenges and goals.” Here’s what Microsoft added af...
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Google Launches AI Phone Assistant To Call Businesses For You
20Mar By Matt G. SouthernNo Comments
googe optimize, google optimization, google seo, Local Search, News, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

Google Launches AI Phone Assistant To Call Businesses For You

Google has launched a new tool called “Ask For Me” that uses AI to help you make phone calls to local businesses. “Ask For Me” is designed to streamline the process of calling multiple businesses to compare quotes and schedule appointments. This feature is being rolled out first for auto repair shops and nail salons, and following this initial experiment, it may expand to other businesses. “Ask For Me” is available to people in the United States who opt-in via Google’s Seach Labs. How “Ask For Me” Works If you’re located in the US, you can opt-in via the landing page. Here’s what it looks like: Screenshot from: labs.google.com/search/experiment/26, January 2025. Clicking the toggle button will activate the “Try it out” button. Screenshot from: labs.google.com/search/experiment/26, January ...
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Google Maps Launches Product Search: Steps For Retailers
16Nov By Matt G. SouthernNo Comments
googe optimize, google optimization, google seo, Local Search, News, search engine optimisation, search engine optimising, search engine optimization, SEO

Google Maps Launches Product Search: Steps For Retailers

Google has updated Maps to include product-specific search capabilities, just in time for the holiday shopping season. This feature allows consumers to search for specific items and find nearby stores with available inventory. Key Features The update lets you search for products directly within Google Maps and find real-time inventory availability at nearby stores. Shoppers can find a wide range of items and have immediate access to local pickup options. In an announcement, Google states: “Need a last-minute gift? Now, you can search in Google Maps for items like pickleball rackets, board games, ice cream makers and more to find nearby stores that have them in stock so you can pick up what you need, stat. No empty stockings here!” Implementation Guide For Retailers Retailers should focus o...
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Reddit Launches Lead Generation Ads
27Jul By Andrew HutchinsonNo Comments
reddit, Social Marketing Strategies, social media, social media marketing

Reddit Launches Lead Generation Ads

Reddit has launched its own version of Lead Gen Ads, which will enable marketers to gather prospective customer info direct from their promotions in the app. As you can see in this example, Reddit’s Lead Gen Ads function pretty much as you would expect. The ads include a “Sign Up” CTA (or similar), which, when clicked, takes the user through to a sign-up form, where they can enter their details. Reddit says that this updated ad format is better aligned with mobile users, and includes elements like auto-population of the email field “for a frictionless user experience.” And early testers have driven good response: “During beta testing, advertisers across various industries experienced improvements in lead quality and campaign performance. LaunchDarkly, a feature management platform that...
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Threads Launches Live Test of its API, Enabling Content Scheduling in Some Third Party Apps
2Mar By Andrew HutchinsonNo Comments
facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, twitter

Threads Launches Live Test of its API, Enabling Content Scheduling in Some Third Party Apps

Good news for social media managers, and a potentially significant update for Threads engagement overall, with Meta’s Twitter-like platform now live testing its API with selected partners, enabling, among other things, post scheduling in the app. As explained by Jesse Chen, an engineer working on Threads, the Threads team has now partnered with a range of third party platforms on the first stage of live testing for its API, which has been in development for the past few months. As per Chen: “The API currently enables users to authenticate, publish threads, and fetch the content they posted through these tools – and soon, we will enable reply moderation and insights capabilities. We are now testing with a small number of partners - Grabyo, Hootsuite, Social Newsdesk, Sprinklr, Sprout Social...
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Google Maps Launches AI-Powered Local Business Search
5Feb By Matt G. SouthernNo Comments
googe optimize, google optimization, google seo, Local Search, News, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO

Google Maps Launches AI-Powered Local Business Search

Google is introducing an experimental feature in Google Maps that uses AI to help users discover local businesses that meet specific needs. AI-Powered Discovery The new feature utilizes large language models to analyze Google Maps’ database of over 250 million places, photos, ratings, reviews, and more. After entering a conversational search query, Google Maps will suggest personalized recommendations for businesses, events, restaurants, and activities in the area. For example, you can ask Maps to recommend “places with a vintage vibe in San Francisco,” and it will return suggestions like clothing boutiques, record stores, and flea markets. The results are categorized with photos and review highlights to explain why they meet your criteria. You can refine your search by asking follow-up qu...
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X Officially Launches the First Stage of Job Listings for Verified Organizations
27Aug By Andrew HutchinsonNo Comments
linkedin, Social Marketing Strategies, social media, social media marketing, twitter

X Officially Launches the First Stage of Job Listings for Verified Organizations

After testing it with selected partners over the past few months, X has now officially launched its new job listings element in beta, with any Verified Organization on the app now able to add job listings to their profile. As you can see in this example, now, businesses with a gold checkmark can add an open roles shelf to their profile, which will appear above their main timeline, and below their profile bio and following/follower numbers. Tap on the “View all jobs” CTA and you’ll be able to see all the open positions that company currently has listed, and you’ll be able to apply for each (via third-party hosting) by tapping on the specific job detail. As noted, X has been experimenting with job listings for the last few months, and recently added it to the Verification for Organizations ...
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WhatsApp Launches New ‘Security Hub’ to Highlight User Control Options
2Jun By Andrew HutchinsonNo Comments
Social Marketing Strategies, social media, social media marketing

WhatsApp Launches New ‘Security Hub’ to Highlight User Control Options

WhatsApp has launched a new Security Hub mini-site, which provides a complete overview of the various safety and security tools available in the app, to help you manage your WhatsApp experience. The security hub includes an overview of WhatsApp’s default safety elements, along with its various user control options to enhance your messaging security. There are also tips on how to avoid spammers and scammers, and unwanted attention, as well as links to the platform’s various usage policies. WhatsApp is known and trusted for its enhanced security measures, which ensure that your private chats remain that way, and it’s continually working to improve its tools on this front. The WhatsApp team also continues to oppose legislation that seeks to access user chats via back doors, or other mean...
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Pinterest Launches New Video Content Approach via Partnership with The Louvre
25Oct By Andrew HutchinsonNo Comments
pinterest, Social Marketing Strategies, social media, social media marketing

Pinterest Launches New Video Content Approach via Partnership with The Louvre

Pinterest has announced a new activation, in partnership with The Louvre, which will enable users to experience the historic art gallery via video elements within the app. The video series will take users behind the scenes, and showcase unseen elements of the space, providing more engagement opportunities. As explained by Pinterest: “Through a series of original videos, ”A look at the Louvre,” shares the museum's masterpieces and architecture at the crossroads of centuries. The content features off-the-beaten-path tours to discover both its collections and the museum's courtyards and staircases, as well as unusual places. The videos invite viewers to admire details within the museum, such as beautifully crafted ceilings and views from the windows.” The new initiative is designed to expa...
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Meta Launches New Creator Funding Programs to Fuel Development of the Metaverse
12Apr By Andrew HutchinsonNo Comments
facebook, facebook marketing, Social Marketing Strategies, social media, social media marketing, twitter

Meta Launches New Creator Funding Programs to Fuel Development of the Metaverse

Meta’s moving fast into the next stage of digital connection – or at least, it’s setting the stage for metaverse development, with two new creator funding options that are designed to better incentivize user contributions to its digital worlds. The first is an expansion of its $10 million Horizon Worlds Creator Funding program, which it first launched in October last year. Horizon Worlds is Meta’s VR sandbox, where creators can build their own immersive experiences. And now, they’ll have another means of monetizing those efforts. As explained by Meta: “We’re beginning to test a Horizon Worlds Creator Bonus program for participants in the US. These bonuses come in the form of goal-oriented monthly programs where the creators are paid out at the end of the month for their progress toward ...
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DigitalMarketer Launches Academy: Leading Marketing eLearning Company Creates Learning Paths
29Mar By DigitalMarketerNo Comments
Blog, certification course, certification courses, Digital Marketing, digital mkt, elearning, Internet marketing, learning path, learning paths, marketing careers, Marketing Strategy, Most Popular, online education, online learning, Online Marketing

DigitalMarketer Launches Academy: Leading Marketing eLearning Company Creates Learning Paths

DigitalMarketer The lovely content team here at DigitalMarketer works hard to make sure you have the best blog posts to read. But some posts require a group effort, and we decided to stop the rock-paper-scissors tournaments that decided the byline so that we had more time to write. Besides, we all graduated from kindergarten: we can share.
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Meta Launches New Metaverse-Aligned Ad Campaign for its Quest 2 VR Headsets
11Feb By Andrew HutchinsonNo Comments
facebook, facebook marketing, Social Marketing Strategies, social media, social media marketing, youtube

Meta Launches New Metaverse-Aligned Ad Campaign for its Quest 2 VR Headsets

While Facebook’s daily user count may have stalled, parent company Meta is already looking towards the next stage, by shifting its attention to the theoretical ‘metaverse’ and how we’ll all be interacting in fully digital environments in the very near future. Which is the focus of Meta’s latest ad campaign, which it launched this week. As you can see, amid the Super Bowl hype train, Meta’s looking to promote its Quest 2 VR headsets, with the story of an out of work dog mascot who rediscovers his old friends in Meta’s version of the metaverse - which, at least based on this example, will exist within VR. Which is not the whole metaverse story, as Meta is keen to point out. Indeed, Meta has repeatedly noted that the metaverse, as per its vision, will incorporate AR, VR, machine learning, ...
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Google Launches New Local Search Features
17Nov By Matt SouthernNo Comments
googe optimize, google optimization, google seo, Local Search, News, search engine optimisation, search engine optimising, search engine optimization, SEO

Google Launches New Local Search Features

As more searchers look up the query “news near me” than ever before, Google is launching new features for local search results and new tools for journalists.Google reports that searches for “news near me” have tripled over the past five years, reaching an all time high in May 2020.Screenshot from: blog.google/products/news, November 2021.In response to the demand for local news, Google is adding new features to search results to help people find locally relevant stories.AdvertisementContinue Reading BelowGoogle is also releasing new and upgraded tools for reporters to produce more work that’s tailored to a digital medium.Here’s an overview of everything Google is rolling out.New Features For Local News In Google SearchNew features coming to Google Search will make it easier for people to f...
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TikTok Launches New Ads Library, Enabling You to Find the Best Performing Ads in a Range of Categories
18Mar By Andrew HutchinsonNo Comments
Social Marketing Strategies, social media, social media marketing, tiktok

TikTok Launches New Ads Library, Enabling You to Find the Best Performing Ads in a Range of Categories

If you're running TikTok ads, or you're thinking of launching a TikTok ad campaign, this could be hugely valuable. TikTok has launched a new Ad Library tool, currently called 'Top Ads', which enables you to search for the best performing TikTok ad campaigns, by vertical and region, in order to get inspiration from their approach. As you can see here, the platform provides a range of search filters to navigate through the ad listings, including 'Ad Type', 'Region' and 'Industry'. You can then further filter your displayed results by time (last 7 days or last 30 days) and by performance (CTR, Impressions, 6 second video view rate), honing in on the most relevant examples for your business. From there, you can tap into any of the listed ad examples to get more info on that specific promoti...
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Website Bots: A New Template Category Launches On Botmakers | by Eugene Smirnov | Jan, 2021
18Jan By Eugene SmirnovNo Comments
best chatbot, botmakers, botmakers-templates, bots, chatbot, chatbot app, chatbot online, chatbot website, creating chatbots, robot chat, web-marketing, website-bots

Website Bots: A New Template Category Launches On Botmakers | by Eugene Smirnov | Jan, 2021

There are a couple more benefits of using website bots:Creating a website bot is fast and the results are in. There’s zero programming in website bots to learn. The best bit? First web bot templates are already available with your Botmakers subscription! They are completely customizable, so you’re in control and can adapt your bot exactly as you need.So, if you plan to use your bot for onboarding, collecting data from customers, collect payments, supporting or engaging in real-time - Website Bot is a good marketing investment!
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TikTok Launches New Small Business Resource Center for Marketers
24Dec By Andrew HutchinsonNo Comments
Social Marketing Strategies, social media, social media marketing, tiktok

TikTok Launches New Small Business Resource Center for Marketers

As it continues to expand its business offerings and ad options, TikTok has launched a new Small Business Resource Center, which includes a range of case studies, creative tools and explainers to help SMBs tap into the fast-growing app. As explained by TikTok: "From success stories to creative tools and free webinars, it has everything you need to grow your small business on our platform." As noted, the platform includes a range of helpful tools, including case studies: And creative tools for your campaigns: There are also webinars, details on TikTok ad and performance metrics, and links to a range of other business resources. TikTok has had a tumultuous year, with a total ban on the app in India, and an ongoing legal battle for its survival in the US. Yet, despite this, TikTok has co...
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