Friday, May 1Digital Marketing Journals

Tag: Gen

YouTube Expands Access to Gen AI Features
29Nov By Andrew HutchinsonNo Comments
Social Marketing Strategies, social media, social media marketing, youtube

YouTube Expands Access to Gen AI Features

Listen to the article 5 min This audio is auto-generated. Please let us know if you have feedback. YouTube’s expanding access to some of its experimental generative AI features, while it’s also got some new updates for Communities, as per this week’s update. First off, on AI tools. YouTube says that it’s expanding to various AI editing features, including standalone clips, green screen backgrounds, its “AI playground,” and more. YouTube’s standalone clips option enables you to generate a Short using AI, while green screen generates backgrounds for your Shorts. AI Playground, meanwhile, is a centralized hub for YouTube’s latest AI tools and options, which YouTube lau...
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Hootsuite CEO Irina Novoselsky on marketing to Gen Z
4Mar By Irina NovoselskyNo Comments
instagram, linkedin, reddit, Social Marketing Strategies, social media, social media marketing, Social Media Strategy, Strategy, tiktok, youtube

Hootsuite CEO Irina Novoselsky on marketing to Gen Z

Around this time every year, I like to reflect on my upbringing. I moved to the US from Ukraine at a young age, and my parents had less than $300 in their pocket to start an entirely new life. It shaped the way I see the world — and the way I approach business, even to this day. It also taught me the value of adaptability and being open to new perspectives. These are two skills that leaders need now more than ever as we experience a massive shake-up in the business world, thanks to a generation that’s turning the status quo on its head. Yes, I’m talking about Gen Z, the group responsible for breaking the marketing funnel and making the business playbooks we use every day obsolete. It’s why I dedicated four months speaking to over 500 Gen Zers working at B2B organizations. Keep scr...
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Amazon Echo Show 5 (2nd Gen). The Echo Show 5 is the cheapest Echo… | by Tapaan Chauhan
2Jul By Tapaan ChauhanNo Comments
amazon, artificial-intelligence, best chatbot, chatbot, chatbot app, chatbot online, chatbot website, creating chatbots, google chat bots, robot chat, technology, voice-assistant

Amazon Echo Show 5 (2nd Gen). The Echo Show 5 is the cheapest Echo… | by Tapaan Chauhan

The Echo Show 5 is the cheapest Echo with a screen, and it’s designed to be the perfect bedroom partner with Alexa built-in. And, while this smart display can do a lot more, that’s where it really shines.The 2nd-gen Show 5 has been refreshed for 2021, and it still does its job effectively, but small upgrades mean there’s no incentive to replace your old Show 5 with this model.If you were planning on hooking it up to some nicer speakers, you might think again about choosing this one over the original one (no audio jack here).However, you might want it for the relatively improved camera (2 megapixels over 1). This improves its video calling capabilities with other Alexas (no Zoom here), as well as its capabilities as a smart security camera.However, if you’re looking for either of those char...
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Amazon Echo Show 8 (2nd Gen). The new $130 Echo Show 8 takes the top… | by Tapaan Chauhan | Jan, 2022
2Feb By Tapaan ChauhanNo Comments
ai bot, ai chat, ai chatbot, amazon, artificial-intelligence, best chatbot, bots for skype, chatbot, chatbot ai, chatbot app, chatbot online, chatbot website, conversation with ai, creating chatbots, robot chat, technology, voice-assistant

Amazon Echo Show 8 (2nd Gen). The new $130 Echo Show 8 takes the top… | by Tapaan Chauhan | Jan, 2022

The new $130 Echo Show 8 takes the top rank as the greatest Alexa smart display, with the Echo Show 10 being more novelty than necessity (that revolving screen doesn’t support the $250 price tag).The second iteration of Amazon’s mid-sized smart speaker with a display, which was released this month, combines some of the greatest features from the Show 10 (13-megapixel camera, digital zoom, and security camera functions) and compresses them into a more manageable size. The Echo Show 8 has a small enough footprint to sit on a bedside table or a kitchen counter.The Show 8 (available in Charcoal and Glacier White) offers the most bang (and screen size) for your buck, with a virtually identical design to its predecessor (same display, same speakers), but with a bit more behind the hood, includin...
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LinkedIn Shares New Insights into the Gen Z Audience on the Platform [Infographic]
4Dec By Andrew HutchinsonNo Comments
linkedin, Social Marketing Strategies, social media, social media marketing

LinkedIn Shares New Insights into the Gen Z Audience on the Platform [Infographic]

As you’ve no doubt read many times, Gen Z is increasingly becoming a critical market for all businesses, and will soon be the largest generation of consumers around the world. Which, of course, makes sense. That’s essentially how time works – as younger people grow up, and become adults and employees, and therefore become a larger focus for businesses in every way. That’s not really a revelation, but it is worth noting the interests and consumption behaviors of Gen Z, and the factors that can influence their actions, in regards to marketing outreach. Which is what this new overview from LinkedIn provides. LinkedIn has analyzed data from the 78 million Gen Z members on its platform to look at how they engage, how they spend, why they purchase from different companies, and more. You can c...
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Chatbot personality traits and their effect on user satisfaction amongst Gen Z: A research and hotel case study | by Gabriëlle Rasmioen | Aug, 2021
29Aug By Gabriëlle RasmioenNo Comments
ai bot, ai chat, ai chatbot, best chatbot, chatbot, chatbot ai, chatbot app, chatbot online, chatbot website, chatbots, chatbots-for-business, conversation with ai, creating chatbots, customer-service, hotel-marketing, robot chat

Chatbot personality traits and their effect on user satisfaction amongst Gen Z: A research and hotel case study | by Gabriëlle Rasmioen | Aug, 2021

I remember when I used a chatbot for the first time. It was the chatbot of Dutch shipping company, Post NL. My package still hadn’t arrived 3 days after its expected delivery date. Slightly annoyed and unable to immediately talk to a real company representative, I got in touch with chatbot Daan. Unfortunately, chatbot Daan did not comprehend my questions, lacked personality, and was unable to redirect me to a real human. All this resulted in me leaving the conversation more frustrated than I was to begin with.This unsuccessful encounter led me to choose the topic of chatbots as inspiration for my thesis research on artificial intelligence. More specifically, I wanted to dive into the effect of personality within customer service chatbots on Gen Z’s user satisfaction.Why Gen Z you might be ...
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Adapt Your Marketing to Gen Z
24May By Digital MarketerNo Comments
Digital Marketing, digital mkt, Internet marketing, Online Marketing

Adapt Your Marketing to Gen Z

Diversity is Gen Z's norm. They are the first digital natives. They are shrewd consumers. They're politically progressive. COVID is their defining historical moment. The list of their core characteristics goes on and on. There's so much media hype about marketing to Gen Z—the 68 million Americans who are 6-24 years old—and about Gen Z's impact on our business world, that it can be difficult to sort through it all, especially for marketers. At CBX, we set out to discover for ourselves what drives Gen Z consumers. We engaged in qualitative research with our cohorts across the United States, and augmented our findings with a global quantitative study of 600 Gen Zers—the latter conducted in conjunction with our partners at Lonsdale in Paris and Cowan in Shanghai. The takeaways of our Gen Z stu...
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Why Digital Marketers Should Target Gen X and Boomers
24Dec By Digital MarketerNo Comments
Digital Marketing, digital mkt, Internet marketing, Online Marketing

Why Digital Marketers Should Target Gen X and Boomers

The COVID-19 pandemic has accelerated online engagement by Gen X and Baby Boomers, making those cohorts more valuable than ever for digital marketers, according to recent research from GlobalWebIndex. The report was based on data from GlobalWebIndex's running online survey of thousands of Internet users around the world. Gen X and Baby Boomer consumers rapidly embraced a wide range of digital behaviors in 2020, the researchers found. For example, the proportion of people around the world in both generations using finance apps, contactless payments, and online grocery services increased significantly last year. Mobile Has Been Key to Digital Adoption A key driver in the adoption of digital platforms and services by Gen X and Boomers has been mobile: The average time spent ...
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