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Gmail Inbox Insurance: Expert Advice for the Google Spam Update
Unless you’ve been living under a rock, you know the new Google bulk sender guidelines roll out on February 1st.
As we’ve previously discussed, this is a big deal for email marketers and sales teams, especially those who tend to rely on cold outreach and ABM efforts.
Meeting the 0.3% spam complaint threshold will be challenging for a lot of people and if teams don’t adjust, they are in big trouble.
To help you prepare for the impending update, we brought in six email marketing experts to discuss not only what the impact of the bulk sender update will be but how companies can prepare and adapt.
From tips on email deliverability and infrastructure to engagement and frequency, get ready, because our experts are going to help ensure your inbox is insured against these new ru...
