Wednesday, August 12Digital Marketing Journals

Tag: Advertisers

Why Advanced Segmentation is a Must for Facebook Advertisers
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Why Advanced Segmentation is a Must for Facebook Advertisers

There has been a lot of talk about Facebook ad performance lately. Between the decline of cookies and their penchant for removing targeting options, advertisers are certainly feeling the frustration. The reality is, this has been a long time coming and unless advertisers start thinking outside the box, it isn’t going to get much better.  Cookies aren’t coming back. Click IDs aren’t coming back. The Facebook pixel of 2018 isn’t coming back.  Without abundant user data and a need to focus on privacy, ad platforms have turned to AI to create audiences they think will work.  And that’s the thing – we’ve trusted the ad platforms to find the right people because they have. But not anymore. It’s time for advertisers to take matters into their own hands and this starts with firs...
Customers.ai + Advertisers = A Match Made in Heaven
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Customers.ai + Advertisers = A Match Made in Heaven

In the ever-evolving landscape of digital marketing, the ability to target and retarget audiences with precision is not just an advantage; it’s the backbone of successful advertising campaigns.  Yet, this critical component of digital strategy faces unprecedented challenges. The rise of ad blockers, stringent privacy regulations, and the gradual phasing out of third-party cookies are creating significant obstacles for advertisers on platforms like Facebook.  These hurdles compromise the effectiveness of tools such as the Facebook pixel, long relied upon for tracking website visitors and refining ad targeting strategies. Enter our Website Visitor ID X-Ray pixel: Whether the Facebook pixel is blocked or third-party cookies are rendered obsolete, our tool ensures that your ad targeti...
25 Best Instagram Landing Pages for B2C Advertisers and Brand Managers
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25 Best Instagram Landing Pages for B2C Advertisers and Brand Managers

How do you create the best landing pages for your Instagram ads? In this guide we’ll walk you through Instagram landing pages, with our special expertise in the B2C advertising space.  We’ll cover: GET EARLY ACCESS TO NEW INSTAGRAM TOOLS FROM MOBILEMONKEY Get more Instagram followers with new tools for influencers, artists, brands and D2C businesses. Sign up to be the first to use tools that generate elite engagement via Instagram DMs. Get Early Access What are Instagram landing pages? Let’s start with the basics: What are they? And do they work? A landing page is a page on your website designed to convert visitors into customers.  Prospects “land” on these pages after they click on one of your brand’s well-placed ads.  An Instagram landing pag...
How Social Platforms Are Supporting a Growing Community of Digital Advertisers
facebook, facebook marketing, Marketing, Social Marketing Strategies, social media, social media marketing, tiktok

How Social Platforms Are Supporting a Growing Community of Digital Advertisers

February 17th, 2021 Marketing Erica Perry This year social media will play perhaps the largest role in client marketing and advertising ever. To succeed, marketers need a clear understanding of how consumer behavior on social media has changed, which platforms they’re now turning to, and feel confident they have the tools and resources to remain agile to address the changing digital landscape and the rising creator movem...
Facebook Faces Renewed Backlash Over Lack of Support for Small Advertisers
facebook, facebook marketing, Social Marketing Strategies, social media, social media marketing, twitter

Facebook Faces Renewed Backlash Over Lack of Support for Small Advertisers

This seems like the most logical way for Facebook to close out 2020. Last week, reverse engineering expert Jane Manchun Wong shared images of a new look Facebook Help Center, with updated controls tools to help users find the answers they need. The update was later confirmed by Facebook - as explained by Facebook's Alexandru Voica: "We redesigned the Help Center to help people find the information they're looking for faster, with an improved and streamlined navigation and a user experience that's consistent with the rest of Facebook.com. We've also made search easier to use and refreshed the most popular topics to reflect what people want to learn about today." So, cool, right? A new Help Center experience, which is more in-line with common usage. Helpful, right? It seems that the updat...