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Why Advanced Segmentation is a Must for Facebook Advertisers
There has been a lot of talk about Facebook ad performance lately. Between the decline of cookies and their penchant for removing targeting options, advertisers are certainly feeling the frustration.
The reality is, this has been a long time coming and unless advertisers start thinking outside the box, it isn’t going to get much better.
Cookies aren’t coming back. Click IDs aren’t coming back. The Facebook pixel of 2018 isn’t coming back.
Without abundant user data and a need to focus on privacy, ad platforms have turned to AI to create audiences they think will work.
And that’s the thing – we’ve trusted the ad platforms to find the right people because they have. But not anymore.
It’s time for advertisers to take matters into their own hands and this starts with firs...






