Friday, February 26Digital Marketing Journals

Everything you Need to Know to Create a LINE Bot


LINE is a fast-growing messaging app from Japan with about 84 million monthly active users in its home country and over 187 million worldwide. It has grown into the second-largest social networking and messaging app in Asia, after WeChat. LINE offers, besides free messaging, stickers, social games, video calling, and a range of other useful apps that connect to the service. Many businesses are using LINE to communicate with users and chatbots are always a good idea to reduce costs, be available 24/7, and more. Read this article to know everything about creating your LINE Bot.

About LINE App

LINE was born in 2011 in Japan as a solution for the damaged telecommunications infrastructure caused by the Tohoku earthquake. It was designed by Naver, a Korean company, as an internet-based method of communication for people to contact family and friends during this difficult time. After three months of development and trials, LINE was launched and it was a complete success. Over 50 million users registered within the first year.

LINE currently has more than 35 apps available to download, including of course the messaging app. It also provides social games, a music streaming service in Japan and Thailand, an Uber rival in Japan, and Webtoons, its cartoon app. It also offers a payments service.

LINE bot

Why create a LINE bot?

There are multiple benefits that a bot can provide to your business, from availability 24/7 to reducing costs of human resources and infrastructure to generating engagement with your audience. LINE has hundreds of millions of active users worldwide, and most of them are based in its top four countries: Japan, Thailand, Taiwan, and Indonesia. The equation is simple, you need to have your own LINE bot if you want to expand your business through Asia.

How to create a LINE bot

You can use a framework or start from scratch, but anyway you choose, you will have to use the LINE Messaging API to associate your bot with a channel on the LINE Platform and start sharing data between them.

This is how it works:

  1. The user sends a message to the LINE Official Account.
  2. The LINE Platform sends a webhook event to the webhook URL of the bot server.
  3. According to the webhook event, the bot server responds to the user through the LINE Platform.

LINE bot - channels

Finally, you will need to integrate your bot with LINE. If you use Dialogflow for example, all you need to do is verify essential credentials on the LINE end and on the Dialogflow end and that’s it. If you’re using another platform the process is similar, you can read the documentation in each case.

Conclusion

If you want your business to be present in Asia and generate more engagement there, consider having your own LINE chatbot. Use Botsociety to create your bot design and integrate it with LINE so you can start seeing results!


Try Botsociety for free today

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