Saturday, July 24Digital Marketing Journals

Tag: Understand

Understand Email Tagging: First Step to Segmenting Audience
Digital Marketing, digital mkt, email list, email lists, Email Marketing, email outreach, email tag, Email tagging, Internet marketing, Online Marketing, organizing email lists, segment using tags, segmentation

Understand Email Tagging: First Step to Segmenting Audience

By Kristin MacLaughlin November 30, 2020 5 easy ways to start using tags today so you can send targeted emails that help you achieve higher email open and click rates, better email deliverability, and more sales. It’s no secret that sending personalized emails is the best way to make sure the right content gets delivered to the people who want it most. But to understand personalization, we first need to understand tags. But what are tags and how do you use them? Getting started with tags can seem a bit overwhelming at first, especially if you have not used them before or have grown your lists without tags.Thankfully, there are several easy ways to update your list to utilize tags that will help you build deeper connections with your audience and ultim...
How to Use Buyer Personas to Understand Customers Post-COVID
Digital Marketing, digital mkt, Internet marketing, Online Marketing

How to Use Buyer Personas to Understand Customers Post-COVID

Sales are the engine of your business, and the ability to make sales hinges on the value you provide to your customer. But who is your customer? And what does value actually mean? First of all, there is no generic "customer." There is Michelle, the CFO with three kids, who enjoys attending industry seminars and networking events. There is Greg, the managing director, who has a golfing obsession and who dreams of one day attending the Masters Tournament. There is Natalie, the CTO, who comes from a rich startup background and lives and breathes tech in both her personal and her professional lives. All of those customers have distinct backgrounds, personalities, and interests. The combination of attributes of each of them shapes how effectively a given marketing message wi...