Friday, August 21Digital Marketing Journals

Tag: Super

The Ultimate CAPI Playbook: Unlocking Higher ROAS and Lower CPAs with Super CAPI
25Sep By Casie GilletteNo Comments
best chatbot, chatbot, chatbot app, chatbot messenger, chatbot online, chatbot website, creating chatbots, Facebook Ads, facebook bot, facebook chatbot, facebook messenger bot, google chat bots, robot chat

The Ultimate CAPI Playbook: Unlocking Higher ROAS and Lower CPAs with Super CAPI

Last month, Wordstream came out with its annual Facebook Ads Benchmarks Report. What was notable about the report, besides the shocking news that CPC and CPL were both down year-over-year, was the report’s recommendations to use CAPI to improve performance: “Since your Facebook ads conversion rate is dependent on the actions you choose to track, having a clean way to catch all potential conversions coming from your ads is crucial.” Of course it is! It’s why we rolled out Super CAPI and why our customers are seeing better Meta Ads performance than their competitors.  But understanding CAPI is easier said than done. In fact, many advertisers aren’t even aware of what it does or its impact on performance.  We want to change that. So today, we are going to dive into the basics...
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14 Super Easy to Implement Email Marketing Best Practices
10Feb By Sean TinneyNo Comments
best practices, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

14 Super Easy to Implement Email Marketing Best Practices

By Sean Tinney February 7, 2024 Sending emails can feel intimidating at first. It may even cause some “email anxiety” (yeah that’s a thing). But sending emails doesn’t have to be complicated or scary if you follow some basic email marketing best practices. As you go through this list of best practices for email marketing, you won’t see guidelines about how many emails you should send, or how long your email needs to be, or the optimal length of a subject line. The truth is, that while these are all great and important questions, the answer to these questions is different for every company. You can only answer these with email testing (which by the way IS a best practice). No matter what your business is or what industry you’re in, some tried-and-true best email marketing b...
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8 Email Editing Improvements That Make Writing Emails Super Fast in AWeber
26Mar By Chris VasquezNo Comments
Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing, Updates

8 Email Editing Improvements That Make Writing Emails Super Fast in AWeber

By Chris Vasquez March 23, 2023 Email is an effective and intimate way to connect with your audience. You put thought, effort, heart and soul into the messages you send to build connections, share what you’ve made, and ultimately earn a living. The last thing you want to be thinking about while writing a message is how the editor works. One of our core values at AWeber is to listen to what people say about us and invite feedback, so we asked how we could make the editing experience faster and easier. We got a bunch of great feedback and today we’re giving you access to try out the updated email editing toolbar.Controls are always available right where you need them We heard that it could be tough finding styling controls like text alignment and making bulleted lists becaus...
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The 5 Secrets to Community Onboarding: How to Reduce Churn and Create Super Fans
22Oct By Michelle DaltonNo Comments
Blog, Community, community builder, community building, Community Management, community manager, Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

The 5 Secrets to Community Onboarding: How to Reduce Churn and Create Super Fans

Crap, it’s happened again. You’ve arrived at a party where you don’t know anyone, and the host is nowhere to be found. The anxious tango begins. Are you supposed to just walk in? Who do you approach? Is everything in the kitchen? Why is it so loud (yet impossible to understand a word anyone says)? Is that Ashley from college or a doppelganger you have never met who will look at you in confusion when you ask where the punch is? Then it hits you… OH NO. WHERE IS THE BATHROOM? Matt catches your eye right before the panic wave crashes over you. Finally, the host, in all his glory and knowledge — he’s here to save the day and your bladder! He greets you warmly and shows you around the place. You note exactly where the bathroom is before he brings you to a group of familiar faces. It’s ...
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