Identifying the right combination of branding and direct response marketing is essential to establishing brand awareness, growing your customer base, and making sales. Together, the two approaches play a significant role in a company's overarching marketing strategy.
Although they must operate in concert, branding and direct response are not alike. To successfully deploy complimentary messaging, every marketer should know the major differences related to campaign expectations, execution, and measurement.
Here are five important areas of difference between brand marketing and direct response.
1. Goals and Objectives"Direct response marketing helps people buy. Brand marketing helps people choose," says Jason Falls, a leader in social media marketing and f...