Relationship - Digital Marketing Journals Hong Kong

25Apr

By Casie GilletteNo Comments

ai bot, ai chat, ai chatbot, best chatbot, Brand Marketing, chatbot, chatbot ai, chatbot app, chatbot messenger, chatbot online, chatbot website, conversation with ai, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, google chat bots, robot chat

Relationship Marketing: Reactive vs. Proactive and Why You Need Both

You’ve heard it a million times – relationships are everything in business. But how you manage those relationships? That’s what separates brands with loyal customers from the ones stuck chasing their next quick sale. Enter relationship marketing. Relationship marketing is the not-so-secret strategy behind turning one-time buyers into lifetime fans. And boy oh boy do we need those lifetime fans. According to studies, a 5% increase in customer retention can boost profits by up to 95%. That’s the kind of ROI you can’t ignore. But here’s where most brands get it wrong — they lean too hard on one side. Reactive marketing? It’s all about responding to customers. Proactive marketing? That’s about staying a step ahead. The truth is, to win at relationship marketing, you need b...

7Feb

By AmyNo Comments

codependent relationship, couples therapy, empty nester, facebook, facebook marketing, female entrepreneur, interdependence, marriage, marriage counseling, mindset, online marketing made easy, podcast, relationship coach, retirement identity crisis, Social Marketing Strategies, social media, social media marketing

A Sit Down w/ Our Relationship Coach

Listen on… Getting real about relationship struggles, learning to communicate better, and finding balance as a female entrepreneur. Being an ambitious business owner while maintaining a healthy relationship isn’t easy. Today, I’m getting vulnerable and bringing you behind the scenes of my marriage with Hobie and our amazing relationship coach, Sydney Ashland. Sydney has helped countless power couples navigate their relationships, especially when a woman is the primary earner and traditional dynamics are turned upside down. When Hobie first retired a few years ago, nothing felt off about stepping into this new chapter where I became the main breadwinner. However, about six months ago, we hit a rough patch with our communication that absolutely terrified me. Luckily, we connected with S...

The Love-Hate Relationship with Social Media…

13Feb

By Heather LisleNo Comments

Blog, Digital Marketing, digital mkt, Internet marketing, Online Marketing, Social, social media, social media marketing, Social Media Strategy, social selling, social strategy

The Love-Hate Relationship with Social Media…

…and the three things to help keep you from losing your mind. Pensive female it professional with curly hair thinking on solution sitting at laptop device in stylish coworking space.Concentrated graphic designer working freelance and using computer with internet I don’t know about you, but my relationship with social media falls into the love-hate category. It’s so easy to get caught up servicing your clients and the day-to-day grind that truly…social media and marketing your business quickly moves to the back burner. And I’ll get really honest and admit that when I’m on social media sometimes, I tend to get caught up in the scroll and look to see what my competitors are doing…and then beat myself up for not being as creative as they are…or that I should have spent more time rec...

Hiring a Marketing Agency: How to Build a Relationship

28Jun

By Digital MarketerNo Comments

Digital Marketing, Digital Marketing Agency, digital mkt, Internet marketing, Online Marketing

Hiring a Marketing Agency: How to Build a Relationship

If you're a marketing leader in the process of hiring a marketing agency, but you're not sure what kind of contract you'd like to sign, consider the points in this article before you make your choice. Marketing leaders spend too much time wondering whether they are getting burned by their marketing agency. But as someone who has worked in agencies for 13 years, I can tell you that marketing leaders are the ones with the most influence over that. It comes down to communication. Business relationships usually fail because of a lack of communication, not a lack of results. So even if you select a creative agency with a shining reputation that can churn out exactly what you're looking for on deadline, that doesn't always translate into a great working relationship. If you think the agency you'...

Flavours That Boost Chatbot & Customer Relationship | by Techved | Feb, 2021

4Mar

By TechvedNo Comments

ai, ai bot, ai chat, ai chatbot, best chatbot, chatbot, chatbot ai, chatbot app, chatbot online, chatbot website, chatbot-platforms, chatbots, chatbots-for-business, conversation with ai, creating chatbots, customer-engagement, robot chat

Flavours That Boost Chatbot & Customer Relationship | by Techved | Feb, 2021

Chatbots are making a huge contribution by making all the advancements, generating high ROI, customer satisfaction, and more on the basis of their capabilities.Chatbots use their wealth of knowledge to provide comprehensive answers to your simple queries. They convert the input text into a structure to convert it to an internal query, obtain output, and then deliver the output. Their ability to provide relevant information on a continuous basis to simple queries is why chatbot seem to be really smart.Customers always expect an incredible experience. Chatbots offer exactly what the customers want. In other words, your brand and customer bridge might be a chatbot. But does chatbot is smart enough to understand the customer regionally?Suppose that you talk to a chatbot, you understand Spanish...

Marketing vs. Finance: 3 Ways to Fix the Relationship

25Dec

By Digital MarketerNo Comments

Digital Marketing, digital mkt, Internet marketing, Online Marketing

Marketing vs. Finance: 3 Ways to Fix the Relationship

One is buttoned up; the other likes to test boundaries. One wields a sharp pencil; the other prefers colored markers. One focuses on mitigating risk; the other on being seen and heard. I'm referring, of course, to the CFO and CMO, sometimes called "the odd couple" of the C-suite. Despite their differences, they do share one thing—their boss. So they have to find a way to get along. The Marketing-Finance relationship has often been described as an adversarial tug-of-war: Marketing is on one side spending the company's money, and Finance is on the other, trying to save it. Investment or Cost? Although the marketing department views itself as an investment that drives revenue, its counterparts in Finance view marketing as a cost. After all, on a company's P&L statement, ma...