Sunday, September 13Digital Marketing Journals

Tag: iOS

How to Recover Ad Retargeting Audiences After iOS 17
27Nov By Casie GilletteNo Comments
advertising, ai bot, ai chat, ai chatbot, AI email writer, best chatbot, chatbot, chatbot ai, chatbot app, chatbot messenger, chatbot online, chatbot website, chatbot wordpress, conversation with ai, creating chatbots, Digital Advertising, facebook bot, facebook chatbot, facebook messenger bot, google chat bots, Outbound Marketing, robot chat

How to Recover Ad Retargeting Audiences After iOS 17

Back in 2020, Apple launched iOS 14 in what was a huge shock to the advertising ecosystem. iOS 14 allowed users to opt out of tracking and opt-out they did. The latest statistics show that only 34% of iOS users remain opted-in.  While the release of iOS 14 didn’t completely destroy the digital advertising landscape like many feared, it did add a new layer of complexity. With significantly less audience data, retargeting on channels like Google Ads and Facebook became more complicated and less fruitful. Now, with iOS 17 having been released and tracking links being stripped, audiences are shrinking even further.  Fear not though. Despite what appears to be gloom and doom, there are ways advertisers can recover ad retargeting audiences and keep campaigns running more efficiently tha...
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How to add a Chatbot to iOS. In this article, we will be sharing… | by Devashish Datt Mamgain | Oct, 2022
5Oct By Devashish Datt MamgainNo Comments
ai-chatbot, best chatbot, chatbot, chatbot app, chatbot online, chatbot website, chatbot-ios, chatbots, creating chatbots, kommunicate, robot chat

How to add a Chatbot to iOS. In this article, we will be sharing… | by Devashish Datt Mamgain | Oct, 2022

In this article, we will be sharing steps to building an iOS chatbot with Kompose. We will teach you everything you need to build a sample chatbot using Kompose for an iOS app.If you do not have an account in Kommunicate, you can create one for free.Next, log in to your Kommunicate dashboard and navigate to the Bot Integration section. Locate the Kompose section and click on Integrate Bot.If you want to build a bot from scratch, select a blank template and go to the Set up your bot section. Select the name of your bot, your bot’s Avatar, and your bot’s default language and click “Save and Proceed.”You are now done creating your bot. Now comes the interesting part — training the bot for a query it does not understand. This is done by clicking the “Enable bot to human transfer” feature. Enab...
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Apple iOS 15 Mail Privacy Protection Open Rate Trends
3Oct By Tom KulzerNo Comments
Deliverability, Digital Marketing, digital mkt, Email Deliverability, email outreach, email statistics, increase opens, Internet marketing, Online Marketing

Apple iOS 15 Mail Privacy Protection Open Rate Trends

By Tom Kulzer October 1, 2021 Apple’s Mail Privacy Protection (MPP) rollout in iOS 15 has Apple’s Mail Privacy Protection (MPP) rollout in iOS 15 has caused fascinating changes in open rate metrics. The most interesting of which is the change in behavior of when we see opens being detected. Let’s dive into a few charts using data from hundreds of millions of delivered messages. Apple Mail opens by a percentage of total mail sent Below you’ll see the raw volume trends of user opens as Apple iOS 15 is adopted on an hourly basis. Raw opens by hour as Apple iOS 15 is adopted. More Night Time Readers? Look closely and you’ll see the peaks and valleys are different on older iOS versions vs. Apple’s new MPP proxy in iOS 15. Putting proxied iOS 15 tr...
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How Marketers are Staying Up-to-Date in the Era of the iOS 14 Update
27May By Ally MetroNo Comments
Blog, Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

How Marketers are Staying Up-to-Date in the Era of the iOS 14 Update

Ever since Apple CEO Tim Cook officially announced the new privacy features included with the iOS 14 update in December of 2020, the marketing world has been plotting our adjustments and strategies for operating under these new guidelines. We had time to prepare, and we did. But now iOS 14 is active, so we get to observe real-life examples of how familiar brands are evolving under the iOS 14 update marketing impact.  Just a quick refresher on iOS 14 developments: Apple announced a new privacy initiative last year that gives users the option to opt-out of IDFAs. IDFAs (Identifiers For Advertisers) are third-party trackers that report data about user activity back to the advertisers. The operative effect of this change is a much smaller population of iOS users who will be susceptible to t...
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5 Things to Do Right Now to Help Your Business Survive the iOS 14 Update
17Feb By Eva GutierrezNo Comments
Blog, Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

5 Things to Do Right Now to Help Your Business Survive the iOS 14 Update

“Pretty much everything goes through chaos, but in chaos there’s opportunity.” That’s how Scott Desgrosseilliers, founder of Wicked Reports, sees the upcoming iOS 14 update. Things will change as Apple starts to ask users if they want their data tracked by apps—and marketers have to learn to be okay with that. Yet, we’re a savvy bunch. We know just because changes are on the horizon, that doesn’t mean it’s the end. We’ve lived through platform shifts, algorithm changes and have already questioned whether we need to make a dancing TikTok video to be relevant. Bring on the changes. With Scott’s help, we’re going to show you the 5 things to do right now to help your business survive the iOS 14 update. First, let’s talk about what the update means for iOS users. Here’s What the ...
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