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The AI Search Strategy That Beat Airbnb and VRBO Combined | by David Ciccarelli

6Jul

By David CiccarelliNo Comments

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The AI Search Strategy That Beat Airbnb and VRBO Combined | by David Ciccarelli

Press enter or click to view image in full sizeMost marketers dream of outranking industry giants, but few crack the code on AI search optimization.Lake.com didn’t just crack it , we shattered it, quadrupling our citation share from 8.6% to 35.0% in AI-generated travel recommendations while Airbnb and Vrbo watched their combined dominance crumble.The secret wasn’t throwing money at ads or chasing viral content.Instead, we engineered a systematic approach to semantic search optimization that made AI models choose us over billion-dollar competitors in destination queries, pricing comparisons, platform integrations, and booking tutorials.Here’s the exact playbook we used to become the most-cited travel brand in AI search — and why your competitors probably aren’t ready for what’s coming next....

Testing ChatGPT — An Interview of an AI Chat System | by David St Lawrence | Jan, 2023

7Jan

By David St LawrenceNo Comments

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Testing ChatGPT — An Interview of an AI Chat System | by David St Lawrence | Jan, 2023

I decided to discover what an AI chat system could do by treating it as a mysterious black box and asking it questions to see what it could do. I had previously read a number of articles and quickly got lost in the technical terms and the many disclaimers of what it could not be held responsible for.I asked ChatGPT questions for several hours and it answered them quickly and unambiguously and provided me with more data than if I had spent a day using Google to search the internet. I have selected just a few of the questions that show the power and limitations of this AI chat system. If the data was in the data set provided to the AI, the answers were amazingly complete. The catch is that there was no effort to provide the dataset with data that the current authorities feel is unworthy of n...

Can You Trust AI Systems In Customer-Facing Situations? | by David St Lawrence | Dec, 2022

26Dec

By David St LawrenceNo Comments

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Can You Trust AI Systems In Customer-Facing Situations? | by David St Lawrence | Dec, 2022

Artificial Intelligence is marvelous in repetitive counting, measuring, and placing activities. An AI system however has no ability to judge the validity of an input that is outside its acceptable parameters for input data. If your AI system does not provide immediate access to human oversight, it will invariably take action which will frustrate the customer and give them a negative impression of your business goals.Your Friendly Customer Support RepresentativeWhen an AI-based customer support system like tax preparation produces a tax filing with an error, the customer wants to understand what exactly went wrong. When the customer finds out that the human tax professional who supposedly reviewed the tax preparation does not exist. This casts a dark shadow on the integrity of the tax prepa...

If You Are A Small Business Owner, Would You Trust A Robot To Service Your Customers? | by David St Lawrence | Nov, 2022

2Dec

By David St LawrenceNo Comments

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If You Are A Small Business Owner, Would You Trust A Robot To Service Your Customers? | by David St Lawrence | Nov, 2022

Most small businesses flourish because of the personal touch that the owners present to their customers. Large firms can maintain a good rapport with their customers by staffing the customer interfaces with personable and competent customer support people.When a company completely replaces people with robots, unrecoverable errors multiply and customer trust vanishes.If you search the internet for “AI Mistakes”, you will find hundreds of them and the reasons are many and they are not going away yet. The majority of the AI disasters are a result of adopting an AI system with no human backup. Management seeks to reduce payroll to improve the bottom line and automates financial transactions with AI systems scanning for signs of fraud.Square has done this and the results are not pleasant. Armed...

With AI Designs, We Can Create Modern Day Golems | by David St Lawrence | Nov, 2022

1Dec

By David St LawrenceNo Comments

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With AI Designs, We Can Create Modern Day Golems | by David St Lawrence | Nov, 2022

golem: [noun] an artificial human being in Hebrew folklore endowed with life. — Merriam-WebsterAccording to legend, a golem was animated by instructions applied to its forehead and could be deactivated when those instructions were removed. The golem had no ability to think or decide. It could only carry out orders. This creature is usually brought to life through magical rituals or procedures and is limited to obeying any order of its creator in a literal way.Like a well-designed chatbot, this modern golem simulates life until you present it with information it cannot handle, and then you encounter the implacable unreasonableness of a system that only mimics life but does not demonstrate it.When an AI system is presented with data it is programmed to expect, it gives the impression it is c...

AI Customer Service Comes In Several Flavors | by David St Lawrence | Nov, 2022

1Dec

By David St LawrenceNo Comments

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AI Customer Service Comes In Several Flavors | by David St Lawrence | Nov, 2022

Depending on the skill and experience of the programmers and system designers, you may get served by a soulless robot with an algorithm designed to see if you are committing fraud, a customer service AI which will ask you endless questions to see if you meet their byzantine requirements for a low risk customer, or possibly a well-designed robot system that provides immediate access to a human being in case of trouble.Which of these three AI systems would you prefer to deal with in your business transactions?If you choose AI system number 3, you can summon live help when a problem occurs. If you have the misfortune to deal with either of the other two choices, you are dealing with machine logic designed by an inexperienced programmer and when things go wrong you will put your business at ri...

#350: Perfecting Your Pitch: 5-Steps To Sell With Ease with David Meltzer – Amy Porterfield

21Dec

By AmyNo Comments

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#350: Perfecting Your Pitch: 5-Steps To Sell With Ease with David Meltzer – Amy Porterfield

Listen To My Latest Podcast Episode: #352: 3 Free Organic Traffic Strategies To Grow Your Audience Quickly Listen To My Latest Podcast Episode:#352: 3 Free Organic Traffic Strategies To Grow Your Audience Quickly