Saturday, September 12Digital Marketing Journals

Tag: Communities

How Brands Can Support Indigenous Communities on Social—the Right Way
24Sep By Lynne GroluxNo Comments
facebook, facebook marketing, News, Social Marketing Strategies, social media, social media marketing, tiktok, twitter

How Brands Can Support Indigenous Communities on Social—the Right Way

There is a growing interest among businesses, large and small, to add their voices to the nationwide acknowledgment of the trauma inflicted upon Indigenous children at Canada’s Indian Residential Schools. This was amplified in 2021 with the location of nearly a thousand unmarked graves at sites of the now-shuttered institutions—and we know thousands more have yet to be discovered. On National Day for Truth and Reconciliation, it’s important for Indigenous people (and, frankly, for non-Indigenous people) to see businesses and brands honour those who lost their lives through the 165-year program of assimilation. It’s also important for us as Indigenous people to see them pay tribute to those who survived their years at the notorious schools. But deploying the hashtag #TruthAndReconciliation...
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Reddit Tests ‘Mod Notes’ to Provide More Insight on Users and Their Contributions in Communities
22Mar By Andrew HutchinsonNo Comments
facebook, facebook marketing, reddit, Social Marketing Strategies, social media, social media marketing, twitter

Reddit Tests ‘Mod Notes’ to Provide More Insight on Users and Their Contributions in Communities

Reddit has launched an interesting experiment which essentially provides advice and ratings on contributors to subreddits, enabling more context as to how the user has contributed in the past. As you can see in this example, Reddit has launched a new test of what it’s calling ‘Mod Notes’, which enables moderators to create informational notes and tips that are then attached to a user profile for that community. Here’s another look at the Mod Notes process, which also includes a full log of notes and mod actions applied to a user within a specific subreddit.  As explained by Reddit: “The profile hovercard will be your home base for accessing Mod Notes and any moderator with Manage User permissions will be able to utilize it.” So it’s not intended to be a public-facing info source, as such...
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Alexa Smart properties bringing new tools for health care communities | by Tapaan Chauhan | Nov, 2021
6Dec By Tapaan ChauhanNo Comments
ai bot, ai chat, ai chatbot, amazon, artificial-intelligence, best chatbot, chatbot, chatbot ai, chatbot app, chatbot online, chatbot website, conversation with ai, creating chatbots, guides-and-tutorials, how-to, robot chat, technology

Alexa Smart properties bringing new tools for health care communities | by Tapaan Chauhan | Nov, 2021

Amazon reveals two new programs bringing Alexa to hospitals and senior living communities. This new solution by Alexa smart home properties will allow users to stay connected, Communicated and entertained.Amazon Alexa smart properties have created these new solutions to make managing system in hospitals more easy and effective via Alexa devices. “We believe the intuitive and accessible nature of voice and Alexa has the potential to help and delight customers in many scenarios, in and outside of the home,” “We’re excited to extend the experiences customers already love to senior living communities and healthcare systems, and give providers new ways to save time and personalize care for their patients and residents.” Amazon stated in a blogpost.1. How Conversational AI can Automate Customer ...
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Twitter Acquires Chat App Sphere to Boost its Communities Push
21Oct By Andrew HutchinsonNo Comments
Social Marketing Strategies, social media, social media marketing, twitter

Twitter Acquires Chat App Sphere to Boost its Communities Push

Twitter’s new Communities offering doesn’t appear to have caught on in a major way yet, but it continues to revise the format and add more options which could, eventually, make Twitter groups a thing, and build another surface for more topic-focused engagement in the app. And this could help – today, Twitter has announced that it’s acquired chat app Sphere to help expand its Communities project. As you can see in these screens, Sphere is built around community chats, and optimizing relevant engagement within each group to help build bonds, and maximize engagement. Its key features on this front are its ‘Zen Flow’ system, which works to highlight the most relevant group chat elements for each member, and ‘Appreciations’, community stickers and tools that enable people to recognize top cont...
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3 New Ways Facebook is Helping Brands Manage Their Content and Communities
26Apr By Erica PerryNo Comments
facebook, facebook marketing, instagram, Marketing, Social Marketing Strategies, social media, social media marketing

3 New Ways Facebook is Helping Brands Manage Their Content and Communities

April 19th, 2021 Marketing Erica Perry According to Facebook‘s recent State of Small Business Report, more than half (55%) of small businesses say they’re using digital tools to communicate with customers. On the heels of this research, the platform announced several new tools and features to help businesses connect with their customers online and grow their communities more efficiently. Building Community For businesse...
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How Pinterest is Advocating for Underrepresented Communities and Cultural Sensitivity
30Dec By Erica PerryNo Comments
cultural sensitivity, diversity, facebook, facebook marketing, Inclusion, Marketing, pinterest, Social Marketing Strategies, social media, social media marketing, youtube

How Pinterest is Advocating for Underrepresented Communities and Cultural Sensitivity

October 28th, 2020 Marketing Erica Perry Earlier this year, in a push to create a more diverse community and deliver unique and hyper-refined results for every person, Pinterest upgraded its skin tone feature launched initially in 2018 and opened it to more regions including the UK, Canada, Australia, and New Zealand. The move was fueled by earlier research that found over half (60%) of the top 100 search terms for skin-...
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