Friday, May 1Digital Marketing Journals

Tag: Channels

The easy formula to calculate true CAC across all your marketing channels
18Aug By ttaylor@hubspot.com (Tristen Taylor)No Comments
Business Calculators, Digital Marketing, digital mkt, Internet marketing, Online Marketing

The easy formula to calculate true CAC across all your marketing channels

Most companies calculate their customer acquisition cost (CAC) incorrectly. They focus on individual channel metrics, such as $50 from paid ads, $30 from content marketing, and $75 from partnership, without understanding their true CAC across all channels. This incomplete picture leads to misallocated budgets, unrealistic growth projections, and investor presentations that don't hold up under scrutiny. (more…)
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150+ Best YouTube Channels in Every Category
30May By cchi@hubspot.com (Clifford Chi)No Comments
Digital Marketing, digital mkt, Internet marketing, Online Marketing, Youtube Marketing

150+ Best YouTube Channels in Every Category

The great thing about YouTube is that there’s a channel for everyone, whether you’re looking to learn quick science facts or how to use your new gaming controller.  In this post, we’ve compiled 158 of the best channels on YouTube in their most popular and niche categories.  Top Educational YouTube Channels The King of Random (12.4 Million Subscribers) National Geographic (21.5 Million Subscribers) Crash Course (14.7 Million Subscribers) Ted-Ed (18.5 Million Subscribers) Alltime10s (5.5 Million Subscribers) SciShow (7.5 Million Subscribers) Veritasium (13.6 Million Subscribers) Khan Academy (7.8 Million Subscribers) INSIDER (3.3 Million Subscribers) Tom Scott (5.9 Million Subscribers) SmarterEveryDay (11 Million Subscribers) Talks a...
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Conversational Commerce in various Social Channels | by Gina Shaw | Sep, 2022
1Oct By Gina ShawNo Comments
ai, ai bot, ai chat, ai chatbot, best chatbot, botcore, chatbot, chatbot ai, chatbot app, chatbot messenger, chatbot online, chatbot website, chatbots, conversation with ai, conversational-commerce, creating chatbots, customer-experience, facebook bot, facebook chatbot, facebook messenger bot, instagram chatbot, robot chat

Conversational Commerce in various Social Channels | by Gina Shaw | Sep, 2022

We live in an era where artificial intelligence (AI) has taken over every aspect of our being. And customer experience (CX) is not alien to it.As the world embraces new-age customer experiences (CX) with open hands, warranting the delivery of hyper-personalized customer engagement to a more informed, connected, and empowered customer, organizations are left to deal with several questions and dilemmas.After all, endless customer conversations are happening online on various social channels — Facebook, Instagram, WhatsApp, Twitter — it’s challenging to cover every digital touchpoint and use the enormous amount of customer data it generates to fathom “what customers want.”That’s where conversational commerce comes to the rescue. Powered by AI, conversational commerce solutions like chatbots, ...
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How to Manage Multiple YouTube Channels: Tips and Tools
13Sep By Kelsie RimmerNo Comments
Blog, How-Tos, Social Marketing Strategies, social media, social media marketing, youtube

How to Manage Multiple YouTube Channels: Tips and Tools

People, brands, and businesses often create a channel on YouTube to build an audience of engaged subscribers and promote products or services. But what about multiple channels? Is that a thing? If so, is it possible to effectively manage more than one YouTube channel? This article will delve into multi-channel ownership and explore tips and tools to help you juggle your YouTube presence like a pro. Why Would You Have Multiple YouTube Channels? First thing first: what’s the point of owning multiple YouTube channels? Isn’t one the limit? Well, actually, no – you can create up to 50 channels on the platform, and there are several reasons why you might want or need to do so. Some are as listed below: 1. For Better Searchability and Visibility Imagine liking a particular brand’s travel videos,...
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