Audit - Digital Marketing Journals Hong Kong - Search Engine Optimisation News

How to audit your content for AI search engines

10Feb

By Stephanie TrovatoNo Comments

Digital Marketing, digital mkt, Internet marketing, Online Marketing, SEO

How to audit your content for AI search engines

An AI engine optimization audit evaluates brand visibility, accuracy, and citations in AI-powered search engines. It highlights how a brand appears across ChatGPT, Gemini, Perplexity, and Bing Copilot, and identifies gaps in the facts, descriptions, and links these systems rely on. In contrast, a traditional SEO audit focuses on website rankings and technical health in classic search engines. (more…)

How To Do A Complete Local SEO Audit: 11-Point Checklist

4Nov

By Jeff RiddallNo Comments

googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

How To Do A Complete Local SEO Audit: 11-Point Checklist

Local SEO includes several specific tasks geared to establishing the relevance and authority of a business within a targeted geographic area. Search engines and large language models (LLMs) like Google Gemini and ChatGPT reference many different data points to determine who will be surfaced in their respective result sets, which include AI Overviews and AI Mode in Google, featured snippets, local map packs, image or video carousels, and other emerging search formats. So, how can you identify and prioritize optimizations with the greatest potential to deliver converting traffic to your website or your business door from traditional organic local SEO or AI search? Below, we’ll walk through an evaluation of each key facet of your local search presence and uncover your best opportunities to im...

14Nov

By Christine TomasNo Comments

Blog, How-Tos, instagram, marketing strategies, Social Marketing Strategies, social media, social media marketing, youtube

5 Easy Steps to Conduct a YouTube Audit

Have a YouTube channel? There needs to be more than just creating and sharing engaging content if you want it to grow and become popular. You have to check and evaluate its performance. However, even after following a clear strategy, many channels don’t see any new subscribers, or the channel does not develop or does it very slowly. Unfortunately, 97% of YouTube channel creators fail, and lack of auditing is one of the main reasons why. What’s the problem? What are you doing wrong? All you need to do is conduct a YouTube audit. YouTube has 2 billion logged-in users every month, so you should always stay tuned to their preferences, interests, and expectations. Auditing, in turn, is an excellent way to get a clear plan of action and fix mistakes. Below you will find tips that will help you c...

How to Run a Social Media Audit in 7 Simple Steps (+ Free Template)

25Feb

By Chandraveer SinghNo Comments

Agency, Blog, facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, twitter

How to Run a Social Media Audit in 7 Simple Steps (+ Free Template)

Audit. Improve. Execute. Repeat. If social media marketing is a crucial element of your marketing strategy (which it should be), then you must know the ropes to run a social media audit – again and again. However, most businesses don’t bother putting time and money into running a social audit. As a result, they end up drowning surplus money, time, and workforce in the longer run. Just so you don’t blindly run your social accounts with half-baked strategies, we have come with a step-by-step guide to run a successful social media audit. As an agency, you will anyway start off with clients by auditing their social media channels, and if you are a business, then a social media audit is necessary to update your strategies. Wait! We have also created a social media audit template for you to unde...

How To Do A Complete Local SEO Audit: 10-Point Checklist

19Feb

By Jeff RiddallNo Comments

googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

How To Do A Complete Local SEO Audit: 10-Point Checklist

At its core, SEO is a multi-faceted keyword, content, and competitive analysis exercise. Local SEO, by extension, includes several specific tasks geared to establishing the relevance and authority of a business within a targeted geographic area. Even before you can convince a local consumer your search result is the best answer, you must it prove to the search engines and earn a high enough ranking to get in the running. Search engines like Google reference many different data points to determine who gets top billing in organic search engine results, featured snippets, maps, local packs, image, video, or other SERP features. How can you identify and prioritize optimizations with the greatest potential to deliver converting traffic to your website and your door? In this column, we’ll walk t...

Facebook Ads Audit Guide: How to Refresh Your Ads : Social Media Examiner

16Feb

By Anna SonnenbergNo Comments

facebook, Facebook Ads, facebook marketing, How To, Social Marketing Strategies, social media, social media marketing

Facebook Ads Audit Guide: How to Refresh Your Ads : Social Media Examiner

Social Marketing Trends The data you've been missing! Need a new plan? Find out how thousands of marketers plan to change their social marketing activities in our 14th annual Social Media Marketing Industry Report. This 40-page report reveals what marketers have planned for their organic social activities, video marketing, social ads, and more. Get this free report now and never miss another great article from Social Media Examiner.

Local SEO Audit – How to Do a Quick SEO Audit + Free Template

22Jan

By Team WhitesparkNo Comments

googe optimize, google optimization, google seo, Local SEO, On-page SEO, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Local SEO Audit – How to Do a Quick SEO Audit + Free Template

Start 2021 off right with this quick local SEO website audit that Nick Pierno – Whitespark’s Director of Custom Projects – presented at our 2020 Local Search Summit. Nick runs through the importance of how assessing the SEO viability of a website can help surface potential problem areas and shares his audit checklist to get you set up for success. Video Transcript A Note on SEO Scan Tools There are some good SEO scan tools (Woorank or SEOptimer) out there that I usually run sites through during my audit process to catch anything I missed or just get a kind of programmatic look at things, I’d say these scan tools work better in tandem with a manual audit, rather than as a replacement for one. Gauging a Website’s Overall Local SEO Health You can obviously spend a dozen hours or l...