Wednesday, October 27Digital Marketing Journals

Tag: Vibhu

7 Benefits of Adding Live Chat Software to Your Website | by Vibhu Dhariwal | Sep, 2021
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7 Benefits of Adding Live Chat Software to Your Website | by Vibhu Dhariwal | Sep, 2021

Since the majority of transactions are done online now, more and more businesses have digitized their process to reach more customers.A simple google search will get you infinite results for your query. So, customers have plenty of options to choose from. The key to retaining more prospects on your website is excellent customer service.In this digital era, you can win only if you are proactive and able to solve your visitor’s queries quickly. You must have seen a small pop-up box, usually on the bottom right, which connects you to the available customer care executive. That’s live chat software; it helps you connect with your visitors and customers in real-time. It is considered one of the best growth hacking strategies, especially for eCommerce sites.Do you know that the average respon...
How To Use A Chatbot & VoIP Together For Better Customer Service? | by Vibhu Dhariwal | Aug, 2021
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How To Use A Chatbot & VoIP Together For Better Customer Service? | by Vibhu Dhariwal | Aug, 2021

The advancement of the Internet has brought changes in almost every field. One of those changes is the shift of customer support to the Internet. Email support, live chat, chatbots, and conversations on social media are just some of the countless examples of virtual customer service.With a bit of help from artificial intelligence, companies are skyrocketing their customer support to a whole new level. Artificial intelligence helps place various customer support channels on one single platform, and it easily automates the tasks that traditionally consumed a lot of human time. Managing customer support has become very easy for companies, and as far as the customers are concerned, they get a seamless user experience at every support channel.Does this automation mean that we should move on ...
Here Is How Chatbots Effects Your Website SEO | by Vibhu Dhariwal | Jul, 2021
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Here Is How Chatbots Effects Your Website SEO | by Vibhu Dhariwal | Jul, 2021

Technology appears to be evolving at an unprecedented rate. New technology is continually being provided with the promise of increasing the profitability of our enterprises and making our hectic lives easier to manage. The chatbot enters the picture, bringing a new dimension to online customer care and search engine optimization.This post will discuss the SEO process and how chatbots can help search engines rank your website higher.Chatbots are conversational agents that use Artificial Intelligence to optimize communications between customers and businesses. Being AI-enabled, they can understand the requests made to them and respond accordingly on their own. Apart from enhancing customer experience, chatbots are a secret weapon for search engine optimization.The interactions between cha...
Should You Develop Your Own Chatbot On A Platform Or Customize An Out-Of-The-Box Solution? | by Vibhu Dhariwal | May, 2021
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Should You Develop Your Own Chatbot On A Platform Or Customize An Out-Of-The-Box Solution? | by Vibhu Dhariwal | May, 2021

A chatbot is becoming a must-have add-on for customer-facing websites and SaaS products. Their role is usually either a customer engagement tool designed to help generate leads or a cost-efficient alternative to human customer sales or technical support.SourceIt’s fair to say not everyone is a fan of the chatbot trend. But it’s equally fair to say the technology is not going anywhere. Like the offshore call centres and tech support they often replace, which in turn replaced local in-house equivalents, the right chatbots make strong commercial sense for organizations.There has also always been plenty of grumbling about offshore call centres. But as AI/machine-learning technology rapidly develops in terms of both its capabilities and cost efficiency, chatbots will get much better and chea...
6 Tips To Create A Marketing Chatbot Using DialogFlow & Drupal 8 | by Vibhu Dhariwal | Apr, 2021
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6 Tips To Create A Marketing Chatbot Using DialogFlow & Drupal 8 | by Vibhu Dhariwal | Apr, 2021

Advancements in technology have brought changes to various industries in many ways. One of the most effective technologies available is Artificial Intelligence which is extensively used these days. Among the available AI technologies, multiple businesses are opting for chatbots to enhance customer service and user engagement.Statistically, 50% of the brands are currently investing in chatbots compared to mobile apps. It is estimated that by 2021, 85% of the customer engagement activities would occur artificially. For your brand, you can use the integrated tool of Drupal 8 and Dialogflow to create custom chatbots. Brands of different sizes and industries can use the content management system of Drupal 8 to create dynamic chatbots with the help of Google’s Dialogflow SaaS tool.In this art...
Ultimate Guide: Running A Successful Chatbot Development Project | by Vibhu Dhariwal | Mar, 2021
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Ultimate Guide: Running A Successful Chatbot Development Project | by Vibhu Dhariwal | Mar, 2021

If you want your business to succeed, you will constantly need to swing along with the newest trends. On that note, chatbots are among the most famous marketing tools in the industry today, helping build good communication between business and their customers.Chatbots are very useful if you’re looking to enhance your customer’s experience by solving their queries, decreasing human workload, remote troubleshooting, etc.Chatbots can be simply defined as marketing and automation tools that are designed to interact with people and perform human-like conversation to assist them. These bots may use Natural Language Processing (NLP) or/and audio analysis techniques to communicate, making it sound more humanoid.www.freepik.comEntrepreneurs and organizations highly recommend AI-Chatbots in their...
How To Automate Asset Management With A Chatbot? | by Vibhu Dhariwal | Feb, 2021
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How To Automate Asset Management With A Chatbot? | by Vibhu Dhariwal | Feb, 2021

Communication and interaction between businesses and their customers underwent a sea change with the advent of Chatbots. Conventional methods of calls, emails, messages are not obsolete yet. But chatbots have substituted them to a great extent.IT and ITES require recurrent customer support with real-time conversation. Using AI-enabled automation, that job is now easy. In the digital IT environment, all stakeholders look for real-time, engaging communication to solve problems. It is a great experience to get instant remedies and answers from bots rather than logging a service request and waiting for hours.An intelligent application, a chatbot built on AI, interacts with users, just as humans do. AI, Machine Learning (ML), and Natural Language Processing (NLP) are combined to build a chat...
Get Started With Conversational Ads For Google | by Vibhu Dhariwal
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Get Started With Conversational Ads For Google | by Vibhu Dhariwal

From the last two decades, Google has been one of the best digital advertising platforms. Advertisers and digital marketers use this platform to reach a wider audience either by ranking on rich keywords or by using display advertising campaigns.According to the reports, Google has earned $52 billion in the last 15 years, which is 30% of the total revenue of global ad investment. Google ad gets an average 8% clicks click-through rate, and yields more than 180 million impressions every month.There are many formats that Google offers for advertisements like YouTube videos, PPC, Maps, Business Listing, etc. With its wide range of resources, Google has been ruling the world of search engine based advertising. But are you able to get a good ROI from your promotional campaigns on Google?Many b...
Everything You Need To Know About Linkedin Marketing Automation & SMM Chatbot | by Vibhu Dhariwal | Jan, 2021
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Everything You Need To Know About Linkedin Marketing Automation & SMM Chatbot | by Vibhu Dhariwal | Jan, 2021

There was a time when you need to connect offline with businesses for a B2B partnership. However, now you just need to search for them on LinkedIn and click on the connect button.Every marketer and business knows how much LinkedIn is important for their growth. Alike other social media platforms, LinkedIn is not a general content-sharing social media platform. It is more of a professional platform and was built to bring professionals together for business, career, and company profile building.The revolutionization of technology and marketing practices has taught marketers how they can get even more from LinkedIn. It is now being used to generate leads too for businesses. Businesses search for prospects on LinkedIn, send them a connection request, and texts them to offer and discuss part...