Wednesday, July 22Digital Marketing Journals

Tag: TikTok

Trending TikTok Sounds & Viral Trends in June 2026
Blog, instagram, linkedin, Social Marketing Strategies, social media, social media marketing, tiktok

Trending TikTok Sounds & Viral Trends in June 2026

TikTok trends don’t wait for your content calendar. By the time you’ve planned, filmed, and posted, the moment’s already passed. This guide fixes that. Every month, this page tracks what’s trending on TikTok: the sounds gaining momentum, the formats worth recreating, the hashtags driving reach, and the cultural moments shaping content. But tracking trends is only half the problem. The other half is knowing which ones deserve your time, which ones to skip, and how to turn a 15-second format into actual business results. That’s what separates brands that ride TikTok trends from brands that get buried by them. Key Takeaways: TikTok trends have a short shelf life, most peak within 7–10 days of breaking Sound-driven formats have a participation window; format-driven trends last longer Busines...
How to Schedule TikTok Posts on Mobile and Desktop in 2024
Blog, facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, tiktok, youtube

How to Schedule TikTok Posts on Mobile and Desktop in 2024

Are you a social media manager fed up with sharing posts on Tiktok in real time? In this scrabbled situation, the only solution is learning how to schedule TikTok posts. It will give you the power to plan ahead and maintain a consistent flow of content without last-minute stress. While TikTok’s native scheduling feature may seem like a treat to social media marketers, it has its fair share of limitations. But fret not. There is a tool that doesn’t leave you feeling stuck in a time wrap. Stick around to learn how to schedule your post in just a few minutes with zero limitations. How to Schedule TikTok Posts ( 4 Ways) There are numerous ways you can schedule your Post on TikTok. Here are different options you can use to schedule your post: Native App: Instagram native feature can be used to...
TikTok Announces Shut Down of Separate TikTok Music App
Social Marketing Strategies, social media, social media marketing, tiktok

TikTok Announces Shut Down of Separate TikTok Music App

In news that will impact… well, very few people in all honesty, TikTok has announced that it’s shutting down its separate “TikTok Music” streaming app, after various operational challenges and limited user interest. TikTok Music was initially launched in India in late 2019, under its original name “Resso”, which aligned with TikTok’s own meteoric rise in the nation. And while TikTok was banned in India in 2020, somehow, Resso avoided the same restriction. Yet, even so, Indian users didn’t show a lot of interest in TikTok’s own streaming provider. And when the app was eventually banned by Indian authorities earlier this year, it was pretty much already on the outs as a viable alternative in the region. TikTok renamed Resso to “TikTok Music” last year (which may have led to its ban in I...
The Ultimate TikTok Video Size Guide for 2024
Blog, Social Marketing Strategies, social media, social media marketing, tiktok, video marketing, youtube

The Ultimate TikTok Video Size Guide for 2024

Launched in 2016, TikTok has more than 1 billion monthly active users from over 200 countries today. Initially, the platform established a name with the TikTok video length limit of 15 seconds. However, experimenting with the best length for TikTok videos has become paramount as the platform evolves. It is closely related to the TikTok algorithm, as every content is prioritized based on the video limit. So, to go viral, understanding the pattern of audience attention span and mastering the art of TikTok video dimensions and sizes are crucial for optimum TikTok marketing. In this guide, you will discover the various TikTok video lengths and learn how to optimize and publish your videos to resonate with the audience for the highest reach. Let’s equip you with the latest TikTok video size. Ti...
4 TikTok Analytics Tools That Do the Math for You
facebook, facebook marketing, instagram, Social Marketing Strategies, social media, Social Media Analytics, social media marketing, Social Media Strategy, Strategy, Template, tiktok, twitter, youtube

4 TikTok Analytics Tools That Do the Math for You

Ah, TikTok. What started as the domain of teenagers doing their teenager thing has become an important marketing channel – and not just for those marketing to teens. The platform now has more than a billion monthly users, and nearly a third of them are over 35. That means TikTok has become serious business for brands and organizations of all shapes and sizes. TikTok analytics provide the information you need to take your TikTok strategy seriously, with insights into what works and what doesn’t for your business. Before we jump into the details, here’s a quick overview of everything you need to know: What is TikTok analytics? TikTok analytics are tools that allow you to track your performance on TikTok. They provide insights into which videos are seeing the most activity. On a...
How to Get on the FYP (For You Page) on TikTok: 15 Hacks
content creators, facebook, facebook marketing, Social Marketing Strategies, social media, social media marketing, Social Media Strategy, Strategy, tiktok, youtube

How to Get on the FYP (For You Page) on TikTok: 15 Hacks

In a way, this blog post is also a For You Page: it was carefully created just for you, and the more you scroll, the more you’ll find content that you’re likely to care about. Except it was written by a human with bones and blood, and not determined by a series of TikTok algorithms. Getting on the TikTok FYP, or For You Page, is extremely important when it comes to success on the platform: the FYP is where a billion global active users find new content, new accounts to follow and new brands to care about. Here’s everything you need to know about getting on the FYP, straight from the human’s mouth. What is the FYP (For You page) on TikTok? The Tiktok FYP (For You Page) is a feed of content created for a specific user based on an algorithm. The FYP shows a mix of videos from acco...
5 Easy Ways to Remove the TikTok Watermark
content creation, facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, youtube

5 Easy Ways to Remove the TikTok Watermark

When you download a video from TikTok, you’ll notice it includes a watermark. This logo can be especially annoying if it covers an important part of the video. It can also make it more challenging to cross-post the video on Instagram Reels or YouTube Shorts. Fortunately, there are many ways to remove a TikTok watermark! If your videos are winning fans on TikTok, don’t let that pesky watermark stop you from resharing them onto other platforms. Get the most out of your video content creation by using a TikTok logo remover. We promise that no fancy TikTok video editing skills are required. And psstt: if you want our favourite methods for downloading a TikTok without the watermark, check out our video: Bonus: Get a free TikTok Grow...
TikTok Shares New Guide to Ad Campaign Fundamentals
Social Marketing Strategies, social media, social media marketing, tiktok

TikTok Shares New Guide to Ad Campaign Fundamentals

Looking to add TikTok into your digital marketing mix for the upcoming holiday push? This will help. TikTok has shared a new guide to the key basics of successful in-app ad campaigns, including notes on how to identify your main selling points, how to create videos around them, and how to optimize your presentation for TikTok specifically. You can check out the full overview here, but in this post, we’ll take a look at some of the highlights. First off, the guide helps you dig deeper into the why of your business, and what you’re looking to sell in your promotions. The answers to these questions will dictate your creative strategy, and TikTok has included more detailed explainers on how to drill down to your unique selling point (USP) in order to maximize the resonance of your promotions....
Ongoing Chinese Influence Operations Could Strengthen the Case for a TikTok Ban
facebook, facebook marketing, Social Marketing Strategies, social media, social media marketing, tiktok, twitter, youtube

Ongoing Chinese Influence Operations Could Strengthen the Case for a TikTok Ban

While TikTok has over 150 million US users, who are increasingly spending more of their time in the app, its popularity could also be clouding concerns around its potential for harm, which is the key focus of the ongoing discussions around whether or not to ban the app. And while, for the most part, I would trust the advice of cybersecurity experts on this front, with various officials, from various nations, raising significant concerns about the app, I would also look to other cases where China-based groups have been seeking to infiltrate US-based networks, in order to gather information, seed propaganda, and manipulate opinion. Which is happening all the time. Just today, Microsoft reported that Chinese state-sponsored group ‘Volt Tycoon’ has conducted various operations designed to di...
11 of the Most Important TikTok Trends to Watch in 2023
facebook, facebook marketing, instagram, snapchat, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, youtube

11 of the Most Important TikTok Trends to Watch in 2023

Sure, we could tell you what the hottest TikTok hashtag trends and challenges are right now — but this article would be out of date by the time you finish reading it. So if you were looking for a hot new drag-queen-choreographed dance to do, we’re sorry. But we’ve got something even better for you instead: a 2023 TikTok trend report that’s all about the bigger picture. If you’re looking for what’s making TikTok tick right now, you’ve come to the right place. Because, really, if you want to create a winning TikTok social media marketing strategy, you can’t get lost in the details. Things change at whiplash speed over on TikTok. Even if Corn Kid is absolutely popping off on a Monday, by Friday, the TikTokaverse has already moved on to watching clips of old dudes selling watches. To succeed h...
TikTok Signs New Sponsorship Agreement with MLS
Social Marketing Strategies, social media, social media marketing, tiktok

TikTok Signs New Sponsorship Agreement with MLS

TikTok has signed a new, multi-year partnership with Major League Soccer (MLS), which will see MLS share exclusive content and in-app programming, while also incorporating in-stadium activations and TikTok sponsorship of various MLS events and tournaments. As per TikTok: “As an ‘Official Partner’ of MLS, TikTok will be integrated into every MLS game throughout the season through various in-stadium branding, TikTok & MLS content across stadium videoboards, and more. TikTok is also the co-presenting sponsor of eMLS Cup, the League’s esports tournament. We're excited to continue spotlighting TikTok as a place where the sports and gaming community intersect, while providing quality entertainment for all.” The partnership will provide another way for TikTok to further integrate itself with...
10 TikTok Content Ideas for Businesses
Blog, Social Marketing Strategies, social media, social media marketing, tiktok

10 TikTok Content Ideas for Businesses

With 1 billion active users across 154 countries, TikTok has become a powerful business marketing tool. Most businesses are leveraging it to promote their products and services. If you are one of those few businesses that do not use TikTok thinking it is geared only toward young audiences, it’s time to debunk the myth. According to recent statistics, around 21% of TikTok users in the US are above 30, 20% are above 40, and 11% are above 50. In addition, 40% of users belong to Gen Z. In short, TikTok can help you engage a vast range of audiences, thereby boosting brand awareness and chances of conversions. However, TikTok users consume 167 million videos within a minute. This makes it challenging for businesses to ideate new TikTok content ideas consistently. In this post, we will share 10 T...
Top 10 TikTok Influencers in 2023 [+ How to Become One]
facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, twitter, youtube

Top 10 TikTok Influencers in 2023 [+ How to Become One]

Have you ever wanted to become a TikTok influencer? You’re not alone. Some of TikTok’s top influencers make thousands of dollars daily with sponsored posts and featured content. Not to mention, they’re inspiring the entire social media platform’s community with their creativity. What is the fastest way to become an influencer? Learn from the pros! We’ve compiled a list of the top TikTok influencers in 2023, so you can get an idea of who’s making waves on TikTok and how to start your influencer marketing program. Bonus: Get a free TikTok Growth Checklist from famous TikTok creator Tiffy Chen that shows you how to gain 1.6 million followers with only 3 studio lights and iMovie. What is a TikTok in...
How to Get More Views on TikTok
Blog, content marketing, Digital Marketing, digital mkt, Internet marketing, Online Marketing, Social, social media, social media marketing, tiktok, video marketing

How to Get More Views on TikTok

Keenya Kelly Keenya is the CEO of If You brand It, a marketing and consulting firm in San Diego, CA where she strategically helps business owners develop video marketing strategies Keenya decided to learn about the TikTok platform as a way to market her business during the pandemic. In just 2 years Keenya has grown her account to over 489,000 followers and has helped clients reach millions of followers as well. As a partner with the Keenya Kelly brand you will surely reach Keenya’s strong female audience of influencers and entrepreneurs.
Understanding Hashtags on TikTok – DigitalMarketer
Blog, content marketing, Digital Marketing, digital mkt, Internet marketing, Online Marketing, Social, social media, social media marketing, tiktok, Trending, video marketing

Understanding Hashtags on TikTok – DigitalMarketer

TikTok hashtags work differently when compared to  Instagram and Facebook. On TikTok, hashtags help get you discovered by your ideal audience, help you find your community and can increase your reach.  Since the workings of hashtags on TikTok are unique, you need to understand how the algorithm deals with hashtags and how you can use them to build a business on TikTok.  Let’s explore TikTok hashtags, why they matter and how you can use them for the best results.  Why do hashtags matter on TikTok? Like Twitter, Instagram, and other social media, hashtags help brands and individuals gain more visibility. With hashtags on your post, they automatically show up on feeds where those hashtags are searched for or where they are trending.  When used right, hashtags can increase your ...
#499: TikTok Intimidates Me, So I’ve Decided To Do It My Way
DSD, going viral, list building, mindset, podcast, Social Marketing Strategies, social media, social media content, social media marketing, tiktok, TikTok content

#499: TikTok Intimidates Me, So I’ve Decided To Do It My Way

After 2 years of being almost radio silent on TikTok, I’m giving it another go If you’ve been with me for a while, you know that being in front of the camera has always been a challenge for me. It feels like there’s so much pressure to be ‘on,’ and being the perfectionist that I […] The post #499: TikTok Intimidates Me, So I’ve Decided To Do It My Way appeared first on Amy Porterfield | Online Marketing Expert.
How To Use TikTok Trends To Reach Your Ideal Customers 
Blog, content marketing, Digital Marketing, digital mkt, Internet marketing, Online Marketing, Social, social media, social media marketing, tiktok, Trending, video marketing

How To Use TikTok Trends To Reach Your Ideal Customers 

Trends are an excellent way to reach your audience on any social media platform. Just like Instagram often has viral trends that users capitalize on, TikTok also has them in abundance.  If you are on TikTok often, you will notice how many creators consistently announce new trends on Tiktok, and they do this to encourage you to use them. On TikTok, trends are never-ending because users love them and look forward to making content around them.  Do you know how to use TikTok trends to reach your target customer? Let’s explore some helpful tips.  3 Steps to Use TikTok Trends to Meet your Ideal Audience 1. Keep a keen eye on every trend.  As fun and involving trends are, their relevance wears out in a couple of days, with users looking for another. This is why you must always kee...
How to Get More Views on TikTok: 10 Tips & Tricks
Blog, facebook, facebook marketing, Growth Hacks / Tips / Strategies, instagram, Social Marketing Strategies, social media, social media marketing, tiktok

How to Get More Views on TikTok: 10 Tips & Tricks

TikTok has taken the world by storm – over a billion people use it today! As TikTok continues to grow in popularity, more and more marketers are looking for ways to get their videos to stand out from the competition and receive more views. And why wouldn’t they? TikTok exposes you to new audiences you might not have found on other platforms. It is one of the few places where you can almost guarantee getting in front of Gen Z. But getting all those GenZ and millennial eyeballs to your content requires more than just riding on the latest trends and praying your videos to go viral. While there is no surefire way of success, you can do a few things to improve your chances of being noticed. In this blog post, we’ll share some of the best tips and tricks for getting more views on your TikTok vid...
TikTok Video Engagement Success : Social Media Examiner
Expert Interviews, How To, podcast, Social Marketing Strategies, social media, social media marketing, Social Media Marketing Podcast, Social Media Video, tiktok

TikTok Video Engagement Success : Social Media Examiner

Social Marketing Trends The data you've been missing! Need a new plan? Find out how thousands of marketers plan to change their social marketing activities in our 14th annual Social Media Marketing Industry Report. This 39-page report reveals what marketers have planned for their organic social activities, video marketing, social ads, and more. Get this free report now and never miss another great article from Social Media Examiner.
15 TikTok Content Ideas for Businesses
Digital Marketing, digital mkt, Internet marketing, Online Marketing, social media marketing

15 TikTok Content Ideas for Businesses

A leaked TikTok for Business deckstated that the average user spends 89 minutes per day on the platform.Eighty-nine minutes is, inarguably, a long time to spend on an application. However, eighty-nine minutes means that businesses have invaluable opportunities to capture audience attention and generate interest. (more…)
TikTok Publishes New Report on the Benefits of an Integrated Media Strategy to Boost Brand Messaging
Social Marketing Strategies, social media, social media marketing, tiktok, youtube

TikTok Publishes New Report on the Benefits of an Integrated Media Strategy to Boost Brand Messaging

Yes, digital platforms are where everyone is consuming media these days, with more people spending more and more of their time using social apps to stay connected and entertained at all hours of the day. But that doesn’t mean that traditional TV is dead. As noted by TikTok: “Despite viewers having more options, Linear TV (or traditional TV) remains extremely influential within entertainment and will continue to be a marketing tentpole. But as consumer attention spreads across new platforms, so should marketing strategies.” Despite rising focus on various apps, and despite video becoming the most popular content type across all of them, traditional TV still plays a key role in our connective process. Our homes are virtually built around the TV set as the central engagement device, and as ...
TikTok Storytelling: How to Stand Out From the Crowd : Social Media Examiner
Expert Interviews, How To, podcast, Social Marketing Strategies, social media, social media marketing, Social Media Marketing Podcast, tiktok

TikTok Storytelling: How to Stand Out From the Crowd : Social Media Examiner

Social Marketing Trends The data you've been missing! Need a new plan? Find out how thousands of marketers plan to change their social marketing activities in our 14th annual Social Media Marketing Industry Report. This 40-page report reveals what marketers have planned for their organic social activities, video marketing, social ads, and more. Get this free report now and never miss another great article from Social Media Examiner.
How to Sell Products on TikTok in 7 Easy Steps
facebook, facebook marketing, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, youtube

How to Sell Products on TikTok in 7 Easy Steps

TikTok feels like it’s a self-contained internet of its own. Think about it — you can find literally everything on there, from super popular internet celebs blowing up trends to niche weirdos who rant about their hyper-specific obsessions. There’s joy, drama, passion, a shared language and a whole lot of community. And, just like any other corner of the internet, there are also plenty of opportunities to sell products. Yes, TikTok’s growth and cultural ubiquity means it’s the perfect place for your brand. We’ve already learned how TikTok marketing can help you reach new audiences and grow your client base, but the app is far more powerful than that. If you learn the ins and outs, you can learn how to sell on TikTok in 7 easy steps. Bonus: Get a free TikTok Growth Checklist from famous Tik...
TikTok Gains 8 New Users Every Second (And Other Mind-Blowing Stats)
facebook, facebook marketing, instagram, linkedin, News, Social Marketing Strategies, social media, social media marketing, tiktok, youtube

TikTok Gains 8 New Users Every Second (And Other Mind-Blowing Stats)

If you expected digital to return to “business as usual” in 2022, you may want to reset those expectations. Our new Digital 2022 Global Overview Report—published in partnership with Hootsuite and We Are Social—reveals that most of the connected world continues to grow faster than it did before the pandemic. Social network user numbers. Time spent on those platforms. Social ad spend. They’re all growing. Read on for the juicy details. Download the complete Digital 2022 report—which includes online behavior data from 220 countries—to learn where to focus your social marketing efforts and how to better target your audience. Top 10 takeaways This video offers a handy summary of this year’s essential headlines and trends. Social media users grew 10% in last year Meanwhile, social media users...
New Study Highlights Key Trends and Traits in Viral TikTok Content [Infographic]
Social Marketing Strategies, social media, social media marketing, tiktok

New Study Highlights Key Trends and Traits in Viral TikTok Content [Infographic]

What works on TikTok, and what elements should you be focusing on in your TikTok content approach? The best answer, really, is organic content, with TikTok users responding better to ads and campaigns that align with the presentation styles and formats of user clips in the app. But if you want to dig a bit deeper – which no doubt many brands will be looking to do this holiday season – this new study from the team at SEMRush might help. To glean more insight into what TikTok users respond to, SEMRush conducted an analysis of 300 of the most popular TikTok clips to measure what the common elements were in each, what impact including certain hashtags and keywords might be (note: TikTok has previously stated that adding tags like ‘ForYou’ and ‘FYP’ have no impact on reach), and the variance in...
How to Use TikTok for Business: A Step-by-Step Guide
facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, twitter

How to Use TikTok for Business: A Step-by-Step Guide

At a glance, it might seem like TikTok is simply a platform for comedy sketches and dancing moms, but the business opportunities on TikTok are juicy. After all, TikTok has 1 billion monthly active users. It’s the place to see and be seen, which means ample opportunity for brands to engage with audiences in a whole new way. And with the launch of TikTok Shopping, the commercial potential here only continues to grow. Follow the lead of the big brands who are already optimizing the potential of TikTok, and tap into trending topics and hashtag challenges, experiment with TikTok live streams, or play around with editing tools and trending sounds to create high-energy short-form videos that represent your business. It can feel overwhelming, though, especially if you’re new to the platform. So co...
What TikTok Shopping Means for the Growing Social Commerce
Blog, facebook, facebook marketing, instagram, pinterest, Social Marketing Strategies, social media, social media marketing, tiktok, youtube

What TikTok Shopping Means for the Growing Social Commerce

The growth of TikTok has been phenomenal. What started as an oddball social platform to showcase dancing and dubbing talent is now blooming as a powerpack platform to influence sales. There are tons of TikTok marketing case studies that prove the power of TikTok in driving shopping trends and inspiring sales through creators and content. So, TikTok decided to up the ante by introducing the TikTok Shopping feature that provides a streamlined in-app product selling experience to eCommerce businesses. This move enabled TikTok to join the social commerce parade alongside Facebook, Pinterest, and Instagram shopping. In this blog, we will shed light on the importance of what TikTok shopping means for social commerce and how you can optimize your TikTok online shopping experience. Let’s roll! Wh...
TikTok Publishes New Playbook for Auto Marketers in the App, Including a Range of General Ad Tips
Social Marketing Strategies, social media, social media marketing, tiktok

TikTok Publishes New Playbook for Auto Marketers in the App, Including a Range of General Ad Tips

TikTok may be good at inspiring new meme trends and promoting the latest music. But can it also help automotive marketers sell cars? Are TikTok users open to auto ads, and are they looking for car-related content within the app? As it turns out, they are, based on the latest insights included in a new, 33-page ‘Auto Playbook 101’ published by the platform. The guide looks at a range of key engagement trends and case studies – you can download the full guide here, but in this post, we’ll take a look at some of the key elements. First off, TikTok highlights the popularity of auto content in the app, with 60 billion views of car-related content in the first half of 2021. The guide also outlines key auto trends, including the types of cars TikTok users are most interested in. The guide also ...
Want to Buy TikTok Followers? Here’s What Happens When You Do
Experiments, facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, tiktok, twitter

Want to Buy TikTok Followers? Here’s What Happens When You Do

Thinking about buying TikTok followers? I get it. In this instant-gratification world, of course it’s tempting to buy the metrics you want. If we as a society have developed the technology to order a pizza with an emoji on Twitter, why shouldn’t I be able to become TikTok famous with the click of a button? Organic growth just takes so much time and you want a nice juicy follower list nowwwww! Bonus: Download the free 10-Day Reels Challenge, a daily workbook of creative prompts that will help you get started with Instagram Reels, track your growth, and see results across your entire Instagram profile. TikTok has been downloaded more than two billion times, and has 100 million active users in the U.S. This is the place to see and be seen, but it’s increasingly challenging to stand out from ...
How to Get Followers on TikTok for Free: 11 Top Tips
facebook, facebook marketing, instagram, snapchat, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, twitter, youtube

How to Get Followers on TikTok for Free: 11 Top Tips

Want to know the secret to getting a lot of followers on TikTok? We don’t blame you! With 689 million global active users as of January 2021, everyone and their grandmothers are on TikTok. Having lots of followers can mean a direct line to your business’s target audience –a connection that most marketing strategists only dream of—so making sure your audience can find you is key. So, how do you make yourself “findable”? And better yet, “followable”? Spoiler alert: it’s not so straightforward. If it were, we’d all have gone viral by now. And don’t be fooled by apps that let you buy bots and fake followers. This will only feed your ego and do nothing for your brand awareness. The following tips will show you how to get more followers on TikTok the honest way. Bonus: Download the free 10-Day R...
Increase Your TikTok Followers With These Simple Tips
Blog, Growth Hacks / Tips / Strategies, instagram, Social Marketing Strategies, social media, social media marketing, tiktok, youtube

Increase Your TikTok Followers With These Simple Tips

Out of the 1.1 billion active users in almost 150 countries, the US TikTok users spend more than 850 minutes monthly on the app. This means 9 out of 10 TikTok users use the app multiple times of the day. This all seems fantastic, but the real question for people starting out on TikTok is: How can you get your content to catch your audience’s attention? Whether it’s marketing for beginners or for brands, the creative ways to gain more TikTok followers are endless. From leveling up your posting schedule to leveraging on the out-of-the-box content creation, you can successfully build your TikTok community and keep your audience engaged with your content consistently. Why is TikTok so popular? TikTok is a level playing field for marketers when it comes to engagement and reach. Getting on th...
How TikTok is Supporting Creators and Fostering New Talent
facebook, facebook marketing, instagram, Marketing, Social Marketing Strategies, social media, social media marketing, tiktok, youtube

How TikTok is Supporting Creators and Fostering New Talent

January 26th, 2021 Marketing Erica Perry With TikTok expected to reach 1.2 billion active users this year, the app is wasting no time executing efforts to foster new talent and double down on its efforts to help its community of creators thrive. This includes helping talent find innovative ways to connect with their audience and cultivate best practices to bring their videos to the next level. Here’s a quick overview as ...
What Is The Best Time To Post On TikTok In 2021?
Blog, instagram, Social Marketing Strategies, social media, social media marketing, tiktok

What Is The Best Time To Post On TikTok In 2021?

TikTok can no longer be called a new kid on the block. It came, conquered, surpassed the expectation of every naysayer, and became a household name. With 850 million active users worldwide, most brands are vying to make their TikTok marketing effort a success. If you are also looking to boost your reach and engagement on TikTok, you ought to know the best time to post on TikTok. Posting at the best times ensures that your creative videos get seen by as many people as possible. However, finding when is the best time to post on TikTok can be a tricky quest. Therefore, in this article, we will discuss the tips to find the best time to post on TikTok for your brand. Let’s dive in! Why does the best time to post on TikTok matter? If you have been using TikTok for a while, you would know that ...
TikTok Holds its Lead as the Most Downloaded App Once Again in June
facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, tiktok, twitter

TikTok Holds its Lead as the Most Downloaded App Once Again in June

Despite ongoing content concerns, data safety issues, and other controversies of varying degree, TikTok was once again the most downloaded non-gaming app in June 2021, according to the latest data from Sensor Tower. That means that TikTok has held onto the top spot for basically all of the past 18 months, with the only two exceptions being November last year, when WhatsApp briefly re-took the top spot, and January this year, when Telegram saw a sudden download surge (as a result of WhatsApp's controversial data privacy update). As per Sensor Tower: "TikTok was the most downloaded non-gaming app worldwide for June 2021 with more than 65 million installs. The countries with the largest number of installs were from Douyin in China at 13%, followed by Indonesia at 12%." So Sensor Tower is c...
How To Drive Traffic From TikTok In 2021
facebook, facebook marketing, instagram, Marketing, Social Marketing Strategies, social media, social media marketing, tiktok, youtube

How To Drive Traffic From TikTok In 2021

The importance of social media is increasing significantly. Brand storytelling is evolving, influencers experience a sharp rise into fame, and social media campaigns are becoming the main traffic source of many companies. In this piece, we’ll talk about a specific and very platform, TikTok, and walk through the various ways for how to drive traffic from it. Let’s get to it. Driving Organic Traffic Image source: https://www.marketingcharts.com/digital/social-media-108342 Organic traffic is the best, free way to drive traffic from TikTok. Haf (50%) of the users are under the age of 34. What is also interesting is that around 50% of the users are in the $75k+ household income bracket. Complete your Bio On TikTok, clicks can come only from the links shared in your bio. That is, you can not ...
TikTok Launches New Ads Library, Enabling You to Find the Best Performing Ads in a Range of Categories
Social Marketing Strategies, social media, social media marketing, tiktok

TikTok Launches New Ads Library, Enabling You to Find the Best Performing Ads in a Range of Categories

If you're running TikTok ads, or you're thinking of launching a TikTok ad campaign, this could be hugely valuable. TikTok has launched a new Ad Library tool, currently called 'Top Ads', which enables you to search for the best performing TikTok ad campaigns, by vertical and region, in order to get inspiration from their approach. As you can see here, the platform provides a range of search filters to navigate through the ad listings, including 'Ad Type', 'Region' and 'Industry'. You can then further filter your displayed results by time (last 7 days or last 30 days) and by performance (CTR, Impressions, 6 second video view rate), honing in on the most relevant examples for your business. From there, you can tap into any of the listed ad examples to get more info on that specific promoti...
How TikTok and Shopify are Maximizing E-Commerce Revenue Options
facebook, facebook marketing, instagram, Marketing, Social Marketing Strategies, social media, social media marketing, tiktok, twitter

How TikTok and Shopify are Maximizing E-Commerce Revenue Options

February 17th, 2021 Marketing Erica Perry Over the past several years the way we shop has changed dramatically. As social platforms evolve into the new-age shopping malls, a trend largely fueled by the pandemic, consumers will continue to prioritize relationships with brands based on the online experience they provide every step of the way. In this spirit, in October 2020, TikTok and Shopify announced a global partnershi...
TikTok Faces New Legal Challenge Over its Tracking of Underage User Data
Social Marketing Strategies, social media, social media marketing, tiktok

TikTok Faces New Legal Challenge Over its Tracking of Underage User Data

Despite facing an array of challenges - which, at times, threatened the app's very existence - TikTok has continued to grow in 2020, and looks set to become an even more important, and influential platform in the year ahead. But while TikTok has seemingly avoided a ban in the US (for now), the app remains under scrutiny, due to concerns about its impact on young users, and international data security considerations, given its Chinese ownership.  On the first point, TikTok is set to once again be examined over the ways in which it tracks and uses data from underage users as part of newly launched legal proceedings in the UK.  As per Sky News UK: "A 12-year-old girl from London, who cannot be identified, plans to bring a damages claim against six firms said to be responsible for TikTok and...
How TikTok and Shopify are Fueling Shoppable Videos
e-commerce, facebook, facebook marketing, instagram, Marketing, merchants, pinterest, retailers, shopify, shopping, social commerce, Social Marketing Strategies, social media, social media marketing, tiktok

How TikTok and Shopify are Fueling Shoppable Videos

October 28th, 2020 Marketing Erica Perry Earlier this year, TikTok announced a $200 million creator fund with a goal of helping more leading creators in its community sustain themselves financially solely through TikTok. More recently, the platform announced a partnership with Teespring allowing creators to sell merchandise they design and create directly to fans via the app itself. As social commerce continues to prolif...
How to Use Exaggerated Emotion and Original Audio to Drive Your TikTok Engagement
facebook, facebook marketing, Marketing, Music, socia media, Social Marketing Strategies, social media, social media marketing, sound, tiktok, voice

How to Use Exaggerated Emotion and Original Audio to Drive Your TikTok Engagement

November 18th, 2020 Marketing Erica Perry Since 2018 TikTok has nearly tripled in size. Among U.S. users 18 and older, TikTok brought in 22.2 million mobile unique visitors in January 2020, 23.2 million in February and 28.8 million in March. In April, that number skyrocketed to 39.2 million. Looking ahead to 2021, new projections find that the platform will exceed one billion users. Despite this growth, it remains an unt...
TikTok Content Marketing: How to Grow Your Business With TikTok : Social Media Examiner
Expert Interviews, facebook, facebook marketing, How To, podcast, Social Marketing Strategies, social media, social media marketing, Social Media Marketing Podcast, tiktok

TikTok Content Marketing: How to Grow Your Business With TikTok : Social Media Examiner

Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.
TikTok Launches New Small Business Resource Center for Marketers
Social Marketing Strategies, social media, social media marketing, tiktok

TikTok Launches New Small Business Resource Center for Marketers

As it continues to expand its business offerings and ad options, TikTok has launched a new Small Business Resource Center, which includes a range of case studies, creative tools and explainers to help SMBs tap into the fast-growing app. As explained by TikTok: "From success stories to creative tools and free webinars, it has everything you need to grow your small business on our platform." As noted, the platform includes a range of helpful tools, including case studies: And creative tools for your campaigns: There are also webinars, details on TikTok ad and performance metrics, and links to a range of other business resources. TikTok has had a tumultuous year, with a total ban on the app in India, and an ongoing legal battle for its survival in the US. Yet, despite this, TikTok has co...
TikTok Adds ‘Year in Review’ Option to Highlight the Clips That You Engaged with Throughout the Year
facebook, facebook marketing, Social Marketing Strategies, social media, social media marketing, tiktok

TikTok Adds ‘Year in Review’ Option to Highlight the Clips That You Engaged with Throughout the Year

It may be the year that many want to forget, but 2020 hasn't been all bad, with people also finding new ways to work, new ways to connect and new ways to engage with family and friends in order to stay in touch.  And for many, one of those discoveries has been TikTok. The app has been growing fast over the past couple of years, but it gained even more momentum in 2020, with people in lockdown seeking entertainment. The app's now on track to become the next billion-user platform, and that's despite it being banned in India, and facing ongoing speculation about its future in the US. TikTok's made a lot of new fans, and now, it's looking to provide a little nostalgia to heighten that connection. Today, TikTok has added a new 'Year in Review' feature, which enables users to take a look back at...