Tag: ThirdParty

In June of 2021, Google announced they would sunset cookies come 2023. Sure they delayed it a few times but let’s be honest, as marketers, we’ve had plenty of time to adapt and adjust to a web without cookies. Yet, here we are in 2024 and people still aren’t ready.  In fact, according to Dan Taylor, Google’s VP of Global Advertising Strategies, only 30% of marketers feel prepared for third-party cookie deprecation and both advertisers and publishers have been reluctant to invest in cookie alternatives. Well, guess what? There is no more time and Google’s latest announcement is a wake-up call for marketers.  There will be no more delays, third-party cookies are on their way out, and marketers had better adapt.  But how?  While we don’t often find ourselves nodding our ...

In June of 2021, Google announced they would sunset cookies come 2023. Sure they delayed it a few times but let’s be honest, as marketers, we’ve had plenty of time to adapt and adjust to a web without cookies. Yet, here we are in 2024 and people still aren’t ready.  In fact, according to Dan Taylor, Google’s VP of Global Advertising Strategies, only 30% of marketers feel prepared for third-party cookie deprecation and both advertisers and publishers have been reluctant to invest in cookie alternatives. Well, guess what? There is no more time and Google’s latest announcement is a wake-up call for marketers.  There will be no more delays, third-party cookies are on their way out, and marketers had better adapt.  But how?  While we don’t often find ourselves nodding our ...