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How Much Do Local Rankings Fluctuate in Google? How Can You Rank Higher in Local?
Posted Feb 16, 2021
by Joy Hawkins
It’s pretty common to see threads at the Local Search Forum like this one where a business owner is wondering how they can rank higher on Google. The challenge I see most often is that a lot of business owners seem unaware of how much rankings in the local search results fluctuate. There are 3 principles that I’ve observed in the last decade that summarize what people should be aware of. The top positions seem to be more stable. If you’re in the top 3-5, you will likely see less fluctuation than positions 5-10. For example, we o...