Saturday, September 12Digital Marketing Journals

Tag: Rank

Rank Higher and Capture Leads with Video SEO
9Dec By Ann SmartyNo Comments
analytics, Blog, content, content marketing, Digital Marketing, digital mkt, email outreach, Internet marketing, lead acquisition, Lead Generation, Online Marketing, search engine optimization, SEO, Traffic Generation, videos, youtube

Rank Higher and Capture Leads with Video SEO

Search engine optimization is becoming incredibly challenging and unpredictable. As search engines are integrating generative AI and learning to surface more diverse results, creating a strategy to rank your pages in the top 5 takes a lot of trial and error. Video marketing is almost equally challenging. Gone are the days when you had to invest in professional equipment and hire an editor to be able to create a video. These days anyone can create great videos at home and edit them using affordable software. The competition is insane. So where is the opportunity here? It’s in combining these two marketing channels. Let me explain: Videos rank incredibly well in Google (they have their own sections in search results, so you are not competing with giants) Not many video mark...
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How Local Businesses Can Rank For Popular Near Me Searches
1Dec By Kristi HinesNo Comments
googe optimize, google optimization, google seo, Local Search, News, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

How Local Businesses Can Rank For Popular Near Me Searches

A recent feature on The Verge highlighted businesses that try to get an edge in local search rankings with clever names like Thai Food Near Me. So, I set out to discover if this strategy could impact local rankings and, more importantly, if other local businesses could replicate it. Before I get started, I should preface this with some good and bad news. Bad News: Distance Is An Important Ranking Factor Most restaurants will not rank as the best restaurants near me unless they are physically located near the search user’s location. The reason? One of the three critical ranking factors for Google local search results is distance. Suppose a restaurant owner wants people in Phoenix, Los Angeles, Chicago, and New York to discover their dining establishment with the term best restaurant near me...
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Etsy SEO: How To Rank Higher and Increase Your Store’s Revenue
4Sep By Kaleigh MooreNo Comments
Digital Marketing, digital mkt, etsy, Internet marketing, Learn, Online Marketing

Etsy SEO: How To Rank Higher and Increase Your Store’s Revenue

By Kaleigh Moore July 11, 2023 Etsy is one of the prettiest marketplaces on the Internet, and your store is part of it. You’ve set up fantastic products for sale, captured them with eye-catching photographs, and you’re open for business. There’s just one critical element missing from this pretty picture.Customers. Here’s the dirty little secret about Etsy: 50% of the traffic comes from direct links outside the website. People with popular shops are drawing all the attention. This has a cascade effect: the rich are getting richer. That leaves fierce competition for the other 50%—and SEO that’s tough to crack. Etsy isn’t Google; it’s got its own set of rules to follow. Fortunately, Etsy’s SEO policies aren’t only intuitive and customer-friendly: they’re also transpare...
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Rank All Over Your City With This Strategy (Major Competitive Advantage)
4May By Darren ShawNo Comments
googe optimize, Google Business Profiles, google optimization, google seo, Local Insider, Local SEO, On-page SEO, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, Whitespark Weekly

Rank All Over Your City With This Strategy (Major Competitive Advantage)

Rank All Over Your City With This Strategy (Major Competitive Advantage) - Whitespark There’s an incredibly valuable local ranking strategy that can get you ranking in a wide radius in your city for your most valuable keyword. And the best part? Barely anyone knows about it. In this video, I will show you an example of a business that uses this strategy very well, and then I’ll take you through the process of doing the same for your business. The strategy in action I came across this Google Business Profile that’s ranking for a super valuable term for dentists: “in...
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How to Rank in Cities Where you Don’t Have an Address
6Apr By Jessie LowNo Comments
googe optimize, google optimization, google seo, Local SEO, On-page SEO, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

How to Rank in Cities Where you Don’t Have an Address

Targeting local organic results for areas you serve outside of your current location requires creating well thought out and planned city landing pages. If you invest time and energy into building an awesome, informative, and relevant page, then you have the chance to earn solid traffic and drive leads without having to open a physical location in these cities. The city page strategy is nothing new, however, it is often overlooked, or is executed poorly by some businesses (and consultants), which can lead to underwhelming results. In light of this we’ve decided to put together a list of ways to help you improve and create awesome city pages. What you need to know about city pages A city page is similar to any other location landing page, except that they don’t have a physical business addre...
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How to Rank Your Website for More Keywords with Service Pages
26Jan By Darren ShawNo Comments
googe optimize, google optimization, google seo, Local SEO, On-page SEO, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, Whitespark Weekly

How to Rank Your Website for More Keywords with Service Pages

How to Rank Your Website for More Keywords with Service Pages - Whitespark If you watch my videos, read our blog, or follow me on social media, you will already know that I’m a HUGE fan of adding additional categories to your Google Business Profile. You can apply this same local SEO advice to your website, too. In this video, I show you how you can rank your website for more keywords by adding more service pages, and I give you 4 ways you can find content inspiration for them.  Video Transcript Hey! In a recent video I talked about ho...
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5 SEO Success Tips to Help You Rank Higher
14Apr By John VuongNo Comments
googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO

5 SEO Success Tips to Help You Rank Higher

SEO success can be a tricky thing to master. There are so many factors that go into how your website ranks in search engines, and it can be difficult to know where to start.  In this blog post, we will discuss five tips that will help you improve your SEO and rank higher in search results. Follow these tips, and you will see an improvement in your website’s ranking! 1. A Customer-Friendly Website A customer-friendly website helps with SEO success because it establishes trust and credibility with potential customers. When customers feel good about a website, they are more likely to visit it again and recommend it to others.  In addition, a customer-friendly website is more likely to convert visitors into paying customers. And, as we all know, conversions are the key to success in any busin...
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Exceptional SEO Services to Help Your Website Rank Higher
11Apr By John VuongNo Comments
googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Exceptional SEO Services to Help Your Website Rank Higher

If you want your website to rank higher in search engine results pages (SERPs), you need to hire an exceptional SEO company. A good SEO firm can help your site achieve higher rankings and increased web traffic. However, not all SEO firms are created equal. So how do you know which one is right for you? In this article, we will discuss the key factors to look for when choosing an SEO company.  Look for Experience When choosing an SEO company, the first thing you should consider is their experience. How long has the company been in business? Do they have a good track record of helping their clients achieve higher rankings? If you’re working with a new or inexperienced SEO firm, they may not be able to provide the results you’re looking for.   You should also make sure that the company has e...
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How Construction Companies Rank In Search
21Jan By Paul SchmidtNo Comments
googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

How Construction Companies Rank In Search

SEO in the homebuilding industry requires a mix of local, on-page, off-page, and technical organic search skills to maximize your ranking potential.The right balance of these skills and tactics for your organization depends on your:Targeting (regional vs. national).Business type (custom vs. tract builders).Availability of resources to get the work done.And growth goals.While the above factors will help you personalize and tailor your SEO strategy to your unique needs, you need a solid foundation to build from (see what I did there?).Here are four areas marketers in the homebuilding space should be well aware of to help your residential construction company succeed in search.1. Required On-Site Content Areas For HomebuildersYour site is going to have sections devoted to prospects and custom...
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You Sell Widgets, You Rank for Widgets, But You Also Want to Rank for Gizmos. Should Gizmos Get a Separate Site?
1Dec By PhilNo Comments
googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, Uncategorized

You Sell Widgets, You Rank for Widgets, But You Also Want to Rank for Gizmos. Should Gizmos Get a Separate Site?

Like my post? Please share! “Does Google expect my site to focus on just one thing?” is a common concern people have about their SEO campaigns, both local and non-local.  You might also have that concern if you’re thinking about wheeling out a service or product that’s very different from your other services or products. The one offering seems at least a little out-of-place with the other offerings on your existing site, so you’re considering building a new, additional site.  You worry that by adding the unusual service to your current site you’ll mess up your existing rankings, so the separate site seems simpler and cleaner.  Maybe you also wonder whether the different/unusual service or product even can pull in some rankings on the main site, or if it must live on a separate site. In con...
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How to Use Local Keywords to Rank Higher on Google
1Sep By Shane BarkerNo Comments
googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

How to Use Local Keywords to Rank Higher on Google

Did you know that 76% of people who search for a nearby business on their smartphones visit them within a day’s time?Or that 28% of these searches end in a purchase?That’s the power of local SEO – and local keyword research.Choosing the right keywords for your business can help you rank better for competitive keywords related to your product and industry.While local searches may yield lower search volumes, it’s more about intent and driving traffic ready to convert.You need to make it easy for consumers to find your local business on Google and other search engines.So how do you find and use keywords to help increase your local search rankings?Read on to find out.Local Keyword ResearchYou first need to know which search queries are helping people find your business.Optimizing your website ...
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Why Do I See Different Rankings Than What My Rank Tracker Reports?
12May By Darren ShawNo Comments
googe optimize, google optimization, google seo, Local SEO, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, Whitespark Weekly

Why Do I See Different Rankings Than What My Rank Tracker Reports?

Why Do I See Different Rankings Than What My Rank Tracker Reports? - Whitespark When it comes to rank tracking, the data is often misunderstood. A very common concern amongst business owners is, “I checked my rankings and see different results than my rank tracking report. Your tool is inaccurate.” In this Whitespark Weekly episode, Darren discusses this common concern and breaks down the top 4 factors that impact ranking results. If you’ve ever struggled with seeing different results or fluctuations in your ranking campaigns, don’t miss the video below. Video Transcript Hey there, Darren here from Whitespark. Have you ever looked at the results ...
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How Much Do Local Rankings Fluctuate in Google? How Can You Rank Higher in Local?
16Feb By Joy HawkinsNo Comments
GMB, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

How Much Do Local Rankings Fluctuate in Google? How Can You Rank Higher in Local?

Posted Feb 16, 2021 by Joy Hawkins It’s pretty common to see threads at the Local Search Forum like this one where a business owner is wondering how they can rank higher on Google.  The challenge I see most often is that a lot of business owners seem unaware of how much rankings in the local search results fluctuate.  There are 3 principles that I’ve observed in the last decade that summarize what people should be aware of.  The top positions seem to be more stable.  If you’re in the top 3-5, you will likely see less fluctuation than positions 5-10.  For example, we often see search results like this where the top few remain consistent over short periods of time and the listings below them shift m...
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Content and Topic: How to Rank on Search Engines
24Dec By Digital MarketerNo Comments
Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

Content and Topic: How to Rank on Search Engines

When setting out to write, most people have a topic in mind. But you need to organize your thoughts and do more research before you press "publish." For content marketers, a common goal is to rank for certain keywords in search engines. Promoting on social media and via email can give content a great boost, but if you want long-lasting visibility, ranking in the search engine results pages (SERPs) is a must. To do that, you need the best, most relevant on-site B2B content. And that's not always easy to come by. Here are some tips on how to create content that ranks. Investigate your topic Creating great content is a balance of trusting your instincts and confirming them with research. Before committing to a certain route for your content, have a plan for what you want to sa...
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Best-Ever 7 Strategies to Rank and Earn on YouTube
21Dec By John VuongNo Comments
Business advice, googe optimize, google optimization, google seo, Internet marketing, Online marketing, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO

Best-Ever 7 Strategies to Rank and Earn on YouTube

July 21, 2020 John Vuong Business advice, Internet marketing, Online marketing, SEO When Brian Dean first started on YouTube, he was completely at a loss about what to do. He knew it was essential to rank well on YouTube because it’s the second-largest search engine behind Google. He knew that great videos could get amazing traction and even go viral, which really helps your brand and your business. So Brian did what every other entrepreneur does – he turned to Google to find advice. Unfortunately, he kept seeing the same tips over and over. Use keywords in the title, use lots of tags, and create great videos (...
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