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Google Discover Core Update Data: Local Publishers Lost Reach

16Mar

By Matt G. SouthernNo Comments

googe optimize, google optimization, google seo, Local Search, News, search engine optimisation, search engine optimising, search engine optimization, SEO

Google Discover Core Update Data: Local Publishers Lost Reach

An analysis from Discover tracking tool DiscoverSnoop adds to the post-update data available on Google’s Discover core update, confirming some patterns identified in earlier NewzDash analysis while contradicting others. The DiscoverSnoop report compared article counts and audience scores for publishers in the week before the update began (January 26 to February 1) against the week after it completed (March 2 to March 8). That post-completion window differs from NewzDash’s earlier scorecard, which measured a mid-rollout window. For transparency, DiscoverSnoop is a commercial Discover analytics platform. The report is based on its own tracking data. Who Lost Visibility Some publishers lost more than 20% of their article placements in the Discover feed while also seeing audience scores declin...

Lost Conversions, Found: 12 Pre-Cart Abandonment Strategies

28Nov

By Casie GilletteNo Comments

ai bot, ai chat, ai chatbot, best chatbot, chatbot, chatbot ai, chatbot app, chatbot online, chatbot website, chatbot wordpress, conversation with ai, creating chatbots, Digital Marketing, google chat bots, robot chat

Lost Conversions, Found: 12 Pre-Cart Abandonment Strategies

With 97% of potential customers exiting a website before reaching the shopping cart, understanding pre-cart abandonment is essential. These visitors represent a huge opportunity – and a huge missed opportunity! After all, these people are familiar with your brand, interested in your business, and interested in buying what you have to sell. You have to figure out how to capture their information and how to get them into the funnel. That’s where pre-cart abandonment strategies come in. But we have to go beyond the usual best practices. Yes, we know that factors like slow websites and poor design lead to abandonment. That’s not enough. We need to make the extra effort to minimize abandonment and optimize the overall conversion funnel. Let’s explore 12 pre-cart abandonment str...

9 Tips to Win Back Lost Sales with Abandoned Cart Emails

18Dec

By Sean TinneyNo Comments

Digital Marketing, digital mkt, ecommerce, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

9 Tips to Win Back Lost Sales with Abandoned Cart Emails

By Sean Tinney December 16, 2021 Don’t skip the cart reminders. Take advantage of warm leads who are most likely to complete their purchase. One of the most effective emails you can send to your audience is the abandoned cart email. When sent at the right time, it is a helpful reminder to encourage your customers to complete their purchase. Many people put together a cart but get distracted before checking out. On average 69.82% of online carts are abandoned. That is a lot of lost sales. But you can capture a lot of them back with an abandoned cart email — an automated marketing campaign designed to increase conversion rates. When they get a reminder of a shopping cart they left behind, many buyers come back to make the purchase. The best part? You can automate these rem...

What to Do If You Lost All Your Google Reviews after Accidentally Deleting Your GMB Page

29Apr

By PhilNo Comments

googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, Uncategorized

What to Do If You Lost All Your Google Reviews after Accidentally Deleting Your GMB Page

Like my post? Please share! As I’ve observed and written for many years, your Google reviews are never completely safe – and never completely gone. You can lose them in bulk or in a drip. You can lose them because of Google’s filter, manual removal, a bug, or a reviewer’s change of heart. You can also lose your Google reviews – all of them – in a puff of smoke when trying to move to a different Google account. The specific scenario I’m thinking of is that you deleted a G Suite account or other Google account and thought your Google My Business page and reviews wouldn’t be affected, only to discover that both your GMB page and your pile of reviews are gone. Oops. If it makes you feel better, Google’s messaging often is unclear, such that routine steps sound scary and shooting yourself in...