Sunday, August 9Digital Marketing Journals

Tag: Filter

Instagram Adds New ‘People You Follow’ Filter for DMs
14Feb By Andrew HutchinsonNo Comments
facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing

Instagram Adds New ‘People You Follow’ Filter for DMs

Instagram has added a new DM filter option for creators, which will enable you to filter your inbox to only messages from profiles that you follow in the app. As you can see in this example, the new “People you follow” option will enable you to prioritize DMs from only the profiles that you’ve chosen to follow, which could make it easier to prioritize personal connection. As explained by Instagram chief Adam Mosseri: “We’re adding a filter for people you follow because maybe you DM a lot of people you don’t follow yet, negotiating deals, figuring out collaborations. But sometimes you just want to focus the experience on people you know, in order to make the experience a bit safer and more positive.” So for people who get a lot of IG DMs, it could be a handy addition, helping to ensure ...
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What Does Gmail’s New AI Spam Filter Mean for Email Marketers?
16Dec By Larry KimNo Comments
ai bot, ai chat, ai chatbot, best chatbot, chatbot, chatbot ai, chatbot app, chatbot online, chatbot website, conversation with ai, creating chatbots, google chat bots, Outbound Email Marketing, robot chat

What Does Gmail’s New AI Spam Filter Mean for Email Marketers?

A few weeks ago, Google rolled out its new AI spam filter for Gmail.  The filter, known as RETVec, stands for Resilient & Efficient Text Vectorizer and is used to identify things like homoglyphs (manipulated letters and symbols), invisible characters, or keyword-stuffed text that is often used to try and bypass spam filters. According to Google, their new spam filter can help improve the spam detection rate by 38% and reduce the false positive rate by 19.4% This is great news for Gmail users but what does RETVec mean for email marketers? Another day, another new challenge A few weeks ago I broke down the Google and Yahoo email spam filter changes rolling out Feb 1, 2024.  The key takeaways for email marketers? Reduce spam complaints and optimize send volume throug...
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A Deep Dive into Google and Yahoo’s Email Spam Filter Changes
23Nov By Larry KimNo Comments
ai bot, ai chat, ai chatbot, best chatbot, chatbot, chatbot ai, chatbot app, chatbot messenger, chatbot online, chatbot website, conversation with ai, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, google chat bots, Outbound Email Marketing, robot chat

A Deep Dive into Google and Yahoo’s Email Spam Filter Changes

Google and Yahoo recently announced significant changes to their spam filter algorithms, prompting a reevaluation of strategies for email marketers and sales teams engaged in both inbound and outbound marketing efforts. Here at Customers.ai, we see this as an opportunity for better email marketing campaigns. Because the reality is, when it comes to email, less is more. The more targeted you get, the better. The more intent signals you have, the better. The more customized your campaigns are, the better they will perform. If you are doing email the right way, these updates shouldn’t have a significant impact on your business.  We have a lot more to dig into here. To help our customers and email marketers as a whole better understand what these changes mean, we are going to exp...
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Google Throws More Reviews into the Filter Van
10May By PhilNo Comments
googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services, Uncategorized

Google Throws More Reviews into the Filter Van

Like my post? Please share! In recent days a couple of clients and others have told me of increased filtering of Google reviews – as in they see fewer reviews by the day on their Google Business Profiles, and for no clear reason. Google has filtered reviews for many years, to one degree or another.  About 10 years ago Google filtered reviews even more aggressively than Yelp did (after having done basically no filtering).  In March of 2020 Google temporarily froze all new reviews from going up.  Most of the time, Google alternates between long stretches of filtering far too reviews and brief blasts of filtering too many. If this isn’t another bug, then it seems to be the start of one of Google’s more-aggressive filtering periods.  Here is what a few business owners have described, and what ...
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