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Consumers & Online Reviews: A Demographic Deep Dive
Key Takeaways
Women read online reviews more regularly than men.
Men are most suspicious of reviews on Apple Maps and TripAdvisor.
Women are most suspicious of reviews on Amazon and Google.
Consumers aged under 44 years old are most likely to notice fake reviews.
Younger consumers are the most likely age group to leave a negative review, whereas older consumers are the most likely to leave a positive review.
High-earning consumers are less likely to leave positive online reviews than low-earning consumers.
Each year, we publish our Local Consumer Review Survey to draw up an accurate picture of how consumers perceive businesses through online reviews.
In this year’s iteration, we decided to ask a whole host of questions about fake reviews, particularly assessing how prevalent they are in ...
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