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How to Boost Engagement With LinkedIn Carousel Posts and Ads
The algorithm giveth and the algorithm taketh away. Such is the cycle of social media. After launching their native carousel post format in July 2022, LinkedIn recently announced their removal of it less than a year later.
Why? Apparently because of user feedback that LinkedIn carousels (and link stickers and profile videos) weren’t hittin’ the mark for content creators on the platform.
That’s a bit strange, considering LinkedIn carousels get 5 times as many clicks as any other post format.
Don’t worry: there’s still a way to make LinkedIn carousel posts. It’s called the “LinkedIn document post” or “PDF post hack,” and it’s been around a lot longer than the actual LinkedIn carousel format.
Here’s how to create LinkedIn carousel document posts and ads that get you noticed.
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