Age - Digital Marketing Journals Hong Kong - Search Engine Optimisation News

Reinforcing the Value of Web Designers in the Age of AI

3Apr

By Eric KarkovackNo Comments

Artificial Intelligence (AI), building website, creating a website, Freelance Career, Freelance Clients, Freelance Design, google web designer, internet design, web design, web design company, web designer, web page design, website builder, website design

Reinforcing the Value of Web Designers in the Age of AI

Artificial intelligence (AI) is coming for us all. Or at least that’s the current narrative. The technology is already changing how web designers do their jobs. We’re using it to help us debug code and generate content. And who knows what will come next? We’re also seeing prompt-based tools that promise to “design” for us. The idea is to turn a time-consuming process into one that takes minutes. Oh, and cut into our profits along with it. Yes, it’s concerning. Even so, I don’t believe that AI will replace us. However, it may require us to reinforce the message of who we are and what we do. It’s an opportunity to showcase our value to the world. It’s also a chance to re-introduce ourselves to website owners. We might even divert their attention away from these shiny new tools. How does this...

#648: Age Is Just a Number: Why You Can Still Find Success In Your 40s, 50s And Beyond – Amy Porterfield

30Jan

By AmyNo Comments

aging in business, entrepreneurship, facebook, facebook marketing, mindset, new beginnings, New Business Owner, new career, passion project, podcast, Social Marketing Strategies, social media, social media marketing

#648: Age Is Just a Number: Why You Can Still Find Success In Your 40s, 50s And Beyond – Amy Porterfield

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How to Increase Traffic & Conversions in the Age of AI

20Dec

By Casie GilletteNo Comments

ai bot, ai chat, ai chatbot, best chatbot, chatbot, chatbot ai, chatbot app, chatbot online, chatbot website, chatbot wordpress, conversation with ai, creating chatbots, Digital Marketing, google chat bots, robot chat

How to Increase Traffic & Conversions in the Age of AI

As we head into the new year, marketers are racing to the finish line and getting their plans set for 2024. To inspire your teams and help kick things off right, Mitchell Trulli, our Head of Product, teamed up with Erika Varangouli, Head of SEO Branding at Semrush to discuss how marketers can increase traffic and conversions in the age of AI. If you aren’t familiar, Semrush is a leading online visibility management platform and is used by over 10 million digital marketers worldwide. They are also our latest integration partner! That’s right. We have OFFICIALLY partnered with Semrush to bring together traffic and conversions. Semrush helps marketers grow their traffic and Customers.ai helps marketers turn that traffic into sales. It’s a perfect match (get it in the Semrush ...

The Age of Virtual Influencers Is Coming, Bringing a Range of New Considerations for Brands

6Dec

By Andrew HutchinsonNo Comments

facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, youtube

The Age of Virtual Influencers Is Coming, Bringing a Range of New Considerations for Brands

While the current spate of generative AI tools are interesting, and are already changing discovery behaviors and interactive processes, they’re really only scratching the surface of what’s possible, and are far from actual “intelligence” as the AI name suggests. Indeed, most of these initial models are data matching tools, able to predict elements of text and images based on the most likely sequencing, by applying probability to huge datasets. And they’re becoming increasingly at doing just that, but they’re not “thinking” as such, these systems are not developing new concepts all on their own, and there’s no intent or reasoning behind those matches, other than mathematical likelihoods. That’s the next level of AI, which many experts have expressed concern about, in that such systems wi...

Why T-Shaped Marketers Hold the Key to Success in the New Marketing Age

27Feb

By Alexa LemzyNo Comments

Blog, Digital Marketing, digital mkt, Internet marketing, Marketing Management, Marketing Skills, Online Marketing, skill development, t-shaped marketer

Why T-Shaped Marketers Hold the Key to Success in the New Marketing Age

The benefits of being a T-shaped marketer and utilizing expertise from different digital fields to stay on top of this rapidly changing marketing landscape is crucial. We are witnessing unprecedented levels of digital disruption in marketing. AI is also assuming more marketing responsibilities and raising concerns that human marketing roles might become obsolete. This will most certainly not be the case. At least not anytime soon. But the ability to embrace new technologies quickly and implement marketing experiments independently can make the difference between success and be made redundant. This is where T-shaped marketers come in. Get the Digital Marketing Blueprint… With a Customer Value Journey that strategically builds a relationship with new prospects and converts t...

Caching Strategies in the Age of PWAs – A List Apart

27Dec

By byNo Comments

Browsers, building website, Code, creating a website, google web designer, internet design, responsive web design, The Server Side, web design, web design company, web designer, web page design, website builder, website design

Caching Strategies in the Age of PWAs – A List Apart

Once upon a time, we relied on browsers to handle caching for us; as developers in those days, we had very little control. But then came Progressive Web Apps (PWAs), Service Workers, and the Cache API—and suddenly we have expansive power over what gets put in the cache and how it gets put there. We can now cache everything we want to… and therein lies a potential problem. Article Continues Below Media files—especially images—make up the bulk of average page weight these days, and it’s getting worse. In order to improve performance, it’s tempting to cache as much of this content as possible, but should we? In most cases, no. Even with all this newfangled technology at our fingertips, great performance still hinges on a simple rule: request only what you need and make each request ...