Sunday, January 23Digital Marketing Journals

Tag: Perform

New Academy Course: How to Perform Local SEO Audits for Multi-location Businesses
Blog, BrightLocal Products, Client Relations, googe optimize, google optimization, google seo, Local SEO, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

New Academy Course: How to Perform Local SEO Audits for Multi-location Businesses

Developing an effective SEO strategy is a process that requires time, knowledge, and the right tools. It also requires an adequate amount of insightful preparation! Before getting started with a new strategy, it’s important to conduct an SEO audit. This audit will be the foundation of your marketing efforts and will help you to develop a full understanding of the project. When there are multiple locations of the same business to consider, there will also be additional considerations for your ongoing SEO strategy. In this instance, compiling a comprehensive local SEO audit will enable you to approach your project with confidence and expertise. Our new BrightLocal Academy course—How to Perform Local SEO Audits for Multi-location Businesses—will teach you all you need to know to develop a...
Do Photos With People Perform Better on Instagram?
Experiments, facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, twitter

Do Photos With People Perform Better on Instagram?

No matter how religiously you follow updates to the Instagram algorithm, getting your posts in front of people isn’t going to do you much good if they don’t actually like what they’re seeing. Social media is ultimately for people, not robots — which means getting true engagement requires appealing to what people like. We already know that visually beautiful or interesting content performs best here. (You’ve been trying out our tricks for taking and editing good Instagram photos, right?) But beyond composition or graphic design, is there a type of photo that people like more? Well, the hunch of many a social media manager is that pictures of people perform better than those without. (Sorry, landscape photogs.) But why rely on a gut instinct, when we have a whole special column here...