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Conversational AI trends and predictions for customer service in 2023 | by Shipra Gupta | Dec, 2022

5Jan

By Shipra GuptaNo Comments

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Conversational AI trends and predictions for customer service in 2023 | by Shipra Gupta | Dec, 2022

Image Source: https://www.g2.com/articles/chatbotDriven by the need to provide customer service at scale digitally and remotely, the pandemic period saw a big uptick in conversational AI adoption of almost a 250% increase across multiple industries. This trend continued at an even more accelerated pace in the post-pandemic world of 2022. Pressures imposed by macroeconomic headwinds encouraged customer service leaders to seek cost savings and efficiency through much deeper and wider adoption of automation and AI in contact centers. This quest for efficiency is well reflected in the increase of nearly 20% in the share of service organizations tracking case deflection in 2022 versus 2020.Given the significance of conversational AI or Bots in driving contact center efficiency and accelerating ...

How to Use ChatGPT’s AI Chatbot to Save Time Marketing Your App | by Susannah Skyer Gupta | Dec, 2022

9Dec

By Susannah Skyer GuptaNo Comments

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How to Use ChatGPT’s AI Chatbot to Save Time Marketing Your App | by Susannah Skyer Gupta | Dec, 2022

If, like me, you work with just a couple other folks or maybe as an indie software developer, you know the challenge of marketing. There’s so much to write, so many people to tell. Sometimes, you’re not sure how exactly to say what’s great about your app. Or, maybe you do have a pretty good idea of what to say, maybe even a content marketing or drip email strategy rolling around in your head but just haven’t found the time to write it all down yet. ChatGPT can help.Like seemingly everyone else in the geekosphere, Jacob Gorban and I have been playing around with how OpenAI’s ChatGPT might help us with our app marketing and other writing. Here’s some of what we’ve learned, along with some tips from others (credited and linked).There’s plenty of useful content you can get right now from ChatG...

Bad UI Patterns That Hurt Your Business | by Shailesh K Gupta | Feb, 2021 | Medium

8Oct

By Shailesh K GuptaNo Comments

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Bad UI Patterns That Hurt Your Business | by Shailesh K Gupta | Feb, 2021 | Medium

Users shouldn’t be guessing which option is available or not when they are searching for something.Take this search as an example. National Car Rental website shows the user all the locations available to book a car for the dates already selected, but when you try to select one of them, two errors appears: either the store doesn’t open at the select date and time or the store is not valid for the promotion code added.As you can see, there are many stories in the São Paulo (City in Brazil) area that supposedly is “available” to book (the red error only shows after your try to book), but after 2 minutes of clicking on all of them, only 2 or 3 were actually accepting bookings at given filters.The only exception I’d like to mention is when the unavailable option is placed in the results as a m...

Ecommerce App For Gulf Country: UI/UX Case Study | by Shailesh K Gupta

8Sep

By Shailesh K GuptaNo Comments

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Ecommerce App For Gulf Country: UI/UX Case Study | by Shailesh K Gupta

This has risen to become one of the most popular online shopping sites in the UAE. Noon.com Fashion and Electronics is the leading fashion retailer in the middle east and gulf region. While the sales of these brands inside malls and offline stores have been growing year or year, the sales from online channels (Eg noon.com) have been on the decline. It is principal because customers do not get to try the products before purchase (to check the fabric, the fit, and the overall look) and hence are reluctant to buy stuff online.Photo by Nathana Rebouças on UnsplashNOON has decided to build a new and independent fashion e-commerce app. This app shows a limited customer set of products (approx. 500), but the key differentiator is that customers can get these products on the same day for trial (le...