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“Undercover” Case Studies: Why the Future of Marketing Is Proving Yourself in the Field

24Nov

By Mark de GrasseNo Comments

Blog, Digital Marketing, digital mkt, Internet marketing, marketing agency, Marketing Management, Marketing Skills, Online Marketing, ugc, undercover case study

“Undercover” Case Studies: Why the Future of Marketing Is Proving Yourself in the Field

If generative AI is the future of marketing (and media in general), how can you compete with other marketers if ALL OF US have access to the same tools? We can all create amazing images, videos (soon), and articles. We can all use the most amazing copywriter as a template to write our own copy. We can even develop entire marketing plans in SECONDS. We can also research almost any topic to justify the claims that we make for the products and services we’re trying sell… in almost no time. Basically, pretty soon we’ll all be able to build anything we want to help our clients sell whatever they want with little effort… but is it a good thing? It means UNLIMITED competition which may be a problem, but more importantly, it means that all businesses will soon lose the competitive adva...

How ChatGPT really works and will it change the field of IT and AI? — a deep dive | by Aleksander Obuchowski

Unless you have been living under a rock for the last few months, you have probably heard about a new model from OpenAI called ChatGTP. The model has demonstrated extraordinary abilities in generating both code and textual responses that are not only coherent but most often factually correct and in line with the current human knowledge.There are many articles describing the possible use cases of ChatGPT, however, they rarely go into the details about how the model works or discuss its border implications.The goal of this article is to demystify ChatGPT showing how it works and why is it that effective, describing what are language modes, why are they so popular and what is their problem. As everything is explained from scratch but extensively I hope you will find it interesting whether you...

Shoehorning Cities into the Address Field of a Google My Business Page

Like my post? Please share! I may have seen this before, but it must not have registered with me until I saw it more than once on the same page of Google Maps results. In any event, it’s new to me. Below is an example. Do you see what’s out of place? Is it the plump business name? Nope. Keyword-stuffing like that is omnipresent. What else looks odd? That “service area” – Holy Moses! Has Google started displaying in Google Maps all the cities in your GMB service area? That’s what I thought at first, but notice: the cities are in the “address” field. The street address is in the address field, but so are 12 cities (known as “suburbs” in Australia) and communities the business serves. That isn’t a fluke, because on the very same page of Google Maps results is another GMB page with...