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Wipe Your Cheating Competitors Off The Map With This Strategy

26Aug

By Sam KnightNo Comments

googe optimize, Google Business Profiles, google optimization, google seo, Local SEO, pagerank, Reviews, search engine optimisation, search engine optimising, search engine optimization, SEO

Wipe Your Cheating Competitors Off The Map With This Strategy

This might be due to Mike Blumenthal’s theory at Near Media: that Google’s Spam detection AI was trained on a limited set of confirmed spam. If reviewers or Business Profiles have patterns similar to those in this limited data set, their reviews are automatically filtered. This could explain why evolving spam methods, such as AI reviews, can’t be caught, while real reviews and genuine businesses take the brunt. Leaving aside the “Why” – what can you do about it? You may feel powerless against that cheating competitor (or competitors). Maybe you’ve even flagged their profile or reached out to GBP support to no avail. Good news: You can fight back. You might just need to get your hands dirty. Google won’t do the work for you, so you’ll need to build a case. I know it can be frustrating or...

How to Monitor Your Local Competitors on Social Media

8May

By Ann SmartyNo Comments

googe optimize, google optimization, google seo, Learn, search engine optimisation, search engine optimising, search engine optimization, SEO, social media

How to Monitor Your Local Competitors on Social Media

Are you looking for more ways to get your business found by your local customers? Would you like to discover more marketing opportunities in your area? Competitive monitoring is something that will help you achieve both tasks. While you may be thinking ‘but I monitor my local competitors already’, I’m here to tell you: there is always more that you can do. Monitoring your local competitors on social media, for example, could uncover lots of opportunities for your business. Mainly, it could allow you to: Identify your competitors’ social media and community building tactics Be the first to know when your competitor is offering a special offer or preparing for an event Learn from them by discovering hashtags that trigger local visibility, marketing channels that seem to work best, influence...

How to Research Your Competitor’s Ads on 4 Social Platforms : Social Media Examiner

4Nov

By Lisa D. JenkinsNo Comments

facebook, Facebook Ads, How To, instagram, Instagram Ads, linkedin, LinkedIn Ads, Social Marketing Strategies, social media, social media marketing, twitter, Twitter Ads

How to Research Your Competitor’s Ads on 4 Social Platforms : Social Media Examiner

Social Marketing Trends The data you've been missing! Need a new plan? Find out how thousands of marketers plan to change their social marketing activities in our 14th annual Social Media Marketing Industry Report. This 40-page report reveals what marketers have planned for their organic social activities, video marketing, social ads, and more. Get this free report now and never miss another great article from Social Media Examiner.

What Parts of Your Local SEO Can Competitors NOT Steal?

1Nov

By PhilNo Comments

googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services, Uncategorized

What Parts of Your Local SEO Can Competitors NOT Steal?

Like my post? Please share! On your way to your seat at the Local Feast, they follow you around like a bad smell. You toil to build a great page or resource on your site, and two days later they’ve copied it. You put research and brain cells into your title tags, internal links, GMB categories, and citations, only to spare your competitor all that effort. You get hard-earned reviews from happy customers, and then your competitor’s “customers” happen to write reviews on the same experiences. In addition to stealing everything but your cattle, they may spam the map and diss you whenever anyone is listening. Google won’t do much about any of it. Copycats can get far, but only so far. It’s like in chess, where a bad player can copy a grandmaster’s every move until the game-ending move....

Local Competitors Violating GMB Guidelines? Here’s What You Can Do

28Sep

By Sherry BonelliNo Comments

googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Local Competitors Violating GMB Guidelines? Here’s What You Can Do

It happens all the time — a company’s GMB listing gets pummeled in the local rankings because the top-ranking competitors aren’t playing the rules.They could be keyword stuffing their business name, or displaying a residential address in their business profile.Maybe they’re using an address that doesn’t even qualify for a GMB listing, such as a P.O. Box or UPS Box address.Or it could be that the higher-ranking listings are getting reviews unethically to build up their 5-star review stockpile.Meanwhile, the original company’s GMB listing is following Google My Business’s guidelines to the letter but their rankings are suffering because they are a good, guideline-abiding GMB citizen ranking far behind the rule-breakers.Screenshot from Support.google.com, September 2021So… what can rule-abidi...

8Mar

By Digital MarketerNo Comments

Digital Marketing, digital mkt, Internet marketing, Online Marketing

Brand Positioning and Competitors’ Positioning

When was the last time you did an assessment of how your competitors are positioned relative to your product or company? If you haven't done a competitor positioning assessment recently, you're not alone. It's an element of competitive analysis that is often overlooked. "Too many companies embark on marketing and advertising as if the competitor's position did not exist. They advertise their products in a vacuum and are disappointed when their messages fail to get through," observe Al Ries and Jack Trout in their marketing classic Positioning: The Battle for your Mind. Claiming your own unique position can make a big difference in the effectiveness of your marketing and the success of your sales efforts. The decision-making portion of the brain seeks evidence to make a quick decision, acco...