Sunday, August 9Digital Marketing Journals

Tag: Competition

X Offers Trip to Mars in March Madness Competition
Social Marketing Strategies, social media, social media marketing

X Offers Trip to Mars in March Madness Competition

So, this is something. Today, X has announced a March Madness “Bracket Challenge”, in partnership with Uber Eats, with the grand prize for a perfect March Madness bracket being a trip to Mars onboard one of Elon’s yet-to-be-built rocket ships. Yep, a trip to Mars. That’s definitely going to happen, definitely sometime in the next decade. As per X: “Basketball fans can now compete for a chance to win a trip to Mars - yes that’s right, a trip to Mars on SpaceX's Starship vehicle for the perfect bracket, or a $100,000 cash prize if there is no perfect bracket.” Mars. Yep. I mean, I get why people are so high on Elon, based on the various projects that he’s been involved with that have defied expectation, or expanded what’s possible with certain technologies. But it still amazes me that pe...
2 Ways to Take Back the Power in Your Business: Part 2
Blog, Bottom line, Business control, business strategy, Competition, content marketing, Customer relations, Digital Marketing, digital mkt, ecommerce, Entrepreneur Interviews, entrepreneurship, goal setting, Internet marketing, leadership, Marketing, Marketing Agencies, Marketing Management, Online Marketing, Self-awareness, SEO, Social, social media, social media marketing

2 Ways to Take Back the Power in Your Business: Part 2

Before we dive into the second way to assume power in your business, let’s revisit Part 1.  Who informs your marketing strategy?  YOU, with your carefully curated strategy informed by data and deep knowledge of your brand and audience? Or any of the 3 Cs below?  Competitors: Their advertising and digital presence and seemingly never-ending budgets consume the landscape. Colleagues: Their tried-and-true proven tactics or lessons learned. Customers: Their calls, requests, and ideas.  Considering any of the above is not bad, in fact, it can be very wise! However, listening quickly becomes devastating if it lends to their running our business or marketing department.  It’s time we move from defense to offense, sitting in the driver’s seat rather than allowing any of the 3 Cs ...
2 Ways to Take Back the Power in Your Business: Part 1
Blog, Bottom line, Business control, business strategy, Competition, content marketing, Customer relations, Digital Marketing, digital mkt, ecommerce, email outreach, Entrepreneur Interviews, entrepreneurship, goal setting, Internet marketing, leadership, Marketing, Marketing Agencies, Marketing Management, Online Marketing, Self-awareness, SEO, Social, social media, social media marketing

2 Ways to Take Back the Power in Your Business: Part 1

As I considered the topic that would best serve entrepreneurs, business owners, and marketers alike — all of whom I am — I mused over what I needed most throughout the last year.  I needed to take back control of my business.  And I am charging you to do the same.  While I have provided two strategic ways to do so, the first outlined below and the second outlined in this blog post, it is critical that we first identify the root issue.  Why are you and I not operating in the driver’s seat of our marketing and/or businesses?  Three fundamental core challenges come in the form of 3 Cs: Competition, Colleagues, and Customers. Who Are You Listening To? 1. Competition We know the feeling all too well. We feel a pit in our stomach or a slight racing of the heart when ou...
Analyzing Your Local Organic Search Competition
googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO

Analyzing Your Local Organic Search Competition

A local organic competition analysis is an essential early step in defining your strategy as it helps you understand what you’re up against in organic search results. From this competition analysis, you can move forward knowing that your information will help you achieve the results you’re looking for. By looking at content, it is possible to figure out: What topics the competition is writing about. How many words they’re writing on average. The frequency of their content updates. Going through this process helps you understand what they are doing so you can adapt your content strategy and beat theirs accordingly. By looking at links, it is possible to figure out things like: How many links the competition is getting. What kind of links. Where they’re getting their links from. How often th...
Competition: Win One of Four Free Online Passes to MUXL
building website, creating a website, digital festival, Free Stuff, google web designer, internet design, MUXL, News, UX Conference, UX learning, web design, web design company, web designer, web page design, website builder, website design

Competition: Win One of Four Free Online Passes to MUXL

The fourth edition of MUXL (Mobile UX London) conference kicks off on the 21st of March, and you could win one of four free passes to the five-day digital event. Running from the 21st of March to 25th, MUXL is a digital festival of UX and design, entirely online, meaning you can attend remotely from anywhere in the world. The digital festival is themed around design systems, human-centered design, service designing the future, and UX psychology. MUXL features talks and live panels Q&A Monday – Wednesday, interactive workshops taking place on Thursday and Friday, with global networking opportunities throughout. Speakers include senior UX researchers, managers, design strategists, and designers at companies including Google, IBM, Microsoft, Disney, and more… MUXL is an excellent opportun...
How To Help Your SaaS Business Stand Out Against The Competition
Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

How To Help Your SaaS Business Stand Out Against The Competition

Competition is an inevitable part of the business world. Even if your SaaS business is doing well, it’s important to be mindful of your competitors so that you can stay ahead of the curve. Unfortunately, however, some businesses struggle with knowing how to set them apart from other companies in the industry.  The good news is that with these helpful tips, you can learn how to put yourself in a position where customers are choosing what you have to offer over your competitors.  Are you ready to learn how to blow your competition out of the water? Keep reading for some helpful tips.  Find Unique Ways To Solve Your Customers’ Problems One of the main keys to attracting customers is identifying a problem they’re having, and then coming up with a way to fix it. The good news is that if people...