Sunday, September 13Digital Marketing Journals

Tag: acquires

Discord Acquires Anonymous Teen Connection App ‘Gas’
18Jan By Andrew HutchinsonNo Comments
facebook, facebook marketing, instagram, snapchat, Social Marketing Strategies, social media, social media marketing, tiktok, twitter, youtube

Discord Acquires Anonymous Teen Connection App ‘Gas’

This may not be hugely relevant from a social media marketing perspective right now, but it is worth noting, especially if you’re trying to connect with younger user groups. Today, gaming-focused messaging platform Discord has announced that it has acquired ‘Gas’, the rising social app which enables teen users to send anonymous compliments to their friends. Created by former Facebook product manager Nikita Bier, who also created the very similar tbh (which Meta acquired in 2017), Gas is specifically focused on high school students, enabling users to sign up and join their school, then participate in positive polls and activities with their classmates. Which has proven popular. Over the last few months, Gas has regularly ranked in the App Store’s top 10 most downloaded charts, even beati...
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7May By Tapaan ChauhanNo Comments
ai bot, ai chat, ai chatbot, artificial-intelligence, best chatbot, chatbot, chatbot ai, chatbot app, chatbot online, chatbot website, conversation with ai, creating chatbots, robot chat, smart, technology, voice-assistant

Senior Living Voice Assistant Startup Speak2 Family Acquires Rival Soundmind

Seniors developer Speak2 Family has announced that it will buy Soundmind and its similar voice attendant. The rate at which this acquisition will take place hasn’t been disclosed to the media.Speak2 Family’s Alexa app is specifically designed to fulfill the needs of older people residing without their families or living in old-age living facilities.This Alexa app can be used by senior living facilities to connect with people and provide them the opportunity to access required information as well as submit their requests to the management of the facility. The voice app also enables seniors to easily dial and receive video calls, which can be a daunting task for seniors considering they are new to the prevailing advanced technology.Speak2 Family’s co-founder explains that caregivers have to ...
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Twitter Acquires Chat App Sphere to Boost its Communities Push
21Oct By Andrew HutchinsonNo Comments
Social Marketing Strategies, social media, social media marketing, twitter

Twitter Acquires Chat App Sphere to Boost its Communities Push

Twitter’s new Communities offering doesn’t appear to have caught on in a major way yet, but it continues to revise the format and add more options which could, eventually, make Twitter groups a thing, and build another surface for more topic-focused engagement in the app. And this could help – today, Twitter has announced that it’s acquired chat app Sphere to help expand its Communities project. As you can see in these screens, Sphere is built around community chats, and optimizing relevant engagement within each group to help build bonds, and maximize engagement. Its key features on this front are its ‘Zen Flow’ system, which works to highlight the most relevant group chat elements for each member, and ‘Appreciations’, community stickers and tools that enable people to recognize top cont...
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