Sunday, May 16Digital Marketing Journals

subject line best practices

The 6 Most Common Subject Line Mistakes to Avoid
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing, subject line best practices, subject line mistakes

The 6 Most Common Subject Line Mistakes to Avoid

By Sean Tinney December 23, 2020 Want to improve your email open rates? Here are 6 subject line mistakes to avoid and how you can fix them to improve your email engagement. Advertising legend David Ogilvy once said, “Five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”Like a headline for a blog post or news article, the subject line for your email needs to capture people’s attention and convince them to open your message. A subject line can make or break the performance of your email, so it’s important to spend extra time crafting one that’s memorable and effective.Good subject lines get to the point, create a sense of urgency and are relevant to the su...