Monday, September 21Digital Marketing Journals

email list

What You Need to Know About Switching Email Marketing Tools
24Dec By Nikki MeyerNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, migration, Online Marketing, switching to aweber

What You Need to Know About Switching Email Marketing Tools

By Nikki Meyer November 20, 2020 AWeber’s free migration services make it quick and simple for you to move your content and subscribers from another email marketing tool. For the past 22 years, we have helped more than 1,000,000 small business owners, entrepreneurs, and content creators connect and build relationships with their audiences through email marketing.  And in that time, one thing has become abundantly clear: small business owners have a lot on their plate and wear a lot of hats.  So when it comes to moving from one email service provider to another, it can seem daunting to begin the process, whether it’s due to a lack of resources, time, or expertise. That’s why AWeber’s team of email marketing experts are available around the clock to help transition...
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21 Tips to Improve Your Email Marketing Effectiveness
24Dec By Digital MarketerNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing

21 Tips to Improve Your Email Marketing Effectiveness

How can you boost the effectiveness of your email marketing efforts? A few good starting points are to focus on ensuring email deliverability, improving open rates, reducing unsubscribes, and executing technical optimizations. An infographic (below) from Tech.co explores those four key areas and provides 21 tips for marketers who want to improve in each. The piece focuses on actionable and proven advice, such as authenticating your domain, rewarding loyal openers, segmenting your lists, and using alt text. Check out the infographic:  
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Understand Email Tagging: First Step to Segmenting Audience
24Dec By Kristin MacLaughlinNo Comments
Digital Marketing, digital mkt, email list, email lists, Email Marketing, email outreach, email tag, Email tagging, Internet marketing, Online Marketing, organizing email lists, segment using tags, segmentation

Understand Email Tagging: First Step to Segmenting Audience

By Kristin MacLaughlin November 30, 2020 5 easy ways to start using tags today so you can send targeted emails that help you achieve higher email open and click rates, better email deliverability, and more sales. It’s no secret that sending personalized emails is the best way to make sure the right content gets delivered to the people who want it most. But to understand personalization, we first need to understand tags.  But what are tags and how do you use them? Getting started with tags can seem a bit overwhelming at first, especially if you have not used them before or have grown your lists without tags. Thankfully, there are several easy ways to update your list to utilize tags that will help you build deeper connections with your audience and ultimately grow yo...
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Email Marketing vs. Social Media: Which is Better?
24Dec By Kelly ForstNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email marketing strategy, email outreach, Internet marketing, marketing tips, Online Marketing, social media, social media and email, social media marketing, Social Media Strategy

Email Marketing vs. Social Media: Which is Better?

By Kelly Forst December 2, 2020 TLDR: Instead of focusing on which is better, learn how to combine the power of email and social media for a powerful marketing strategy. Email marketing vs. social media. “Email marketing is dead.” “That social channel is old news.” How many times have you heard phrases like this, pitting tried and true marketing channels against each other like gladiators gone to war? I know my answer: too many to count.  So called ‘experts’ have a bad habit of killing off marketing channels that have been around a while in favor of the ‘latest and greatest’ tactics and tools.  But there’s a reason those older channels have been around so long. They work.  This was the narrative that came on the scene when social media was just gaini...
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Drive More Referrals with the New Marketing Funnel
24Dec By Kelly ForstNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email marketing tips, email outreach, fwd thinking show, FWD: Thinking Show, Internet marketing, marketing funnel, Online Marketing, podcast

Drive More Referrals with the New Marketing Funnel

By Kelly Forst December 7, 2020 Small business marketing expert John Jantsch of Duct Tape Marketing joins The FWD: Thinking Show to discuss the Marketing Hourglass™ and how small businesses can apply it to their business. In the first 5 minutes of this episode of The FWD: Thinking Show, John Jantsch — Founder of Duct Tape Marketing — said something that could shock a lot of marketers. “As marketers, we’re not in charge of getting people to buy from us or creating demand,” said John. But as he went on, his meaning became more clear. “We need to organize our buyers’ behavior and create content that addresses that behavior.” Jantsch created the concept of The Marketing Hourglass™ to explain how marketers can organize their buyers’ behavior in a way ...
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The 10 Best Ways to Use Landing Pages
24Dec By Sean TinneyNo Comments
Digital Marketing, digital mkt, ecommerce landing page, email list, Email Marketing, email outreach, Internet marketing, landing page builder, landing pages, Online Marketing, PPC, ppc landing page

The 10 Best Ways to Use Landing Pages

By Sean Tinney December 9, 2020 You don’t have to be the greatest marketer in the world to promote your product or service. In fact, many of our customers at AWeber are business owners just starting out by selling on marketplaces like Etsy or Amazon. Some are content creators, bloggers, or podcasters who have ideas to share with the world. Others are restaurant owners, local shop owners, mechanics, and so much more. While it sounds like these business owners are very different, they all have one major thing in common. They want more people to know about their business.  And while it can sound like a big task, increasing brand awareness doesn’t have to be difficult. You just need to make it easy for your customers to find you and take the desired action.  That...
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How to Get Better Open Rates with Email Preheaders
24Dec By Sean TinneyNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, email preheader, Internet marketing, Online Marketing, open rates, preview text

How to Get Better Open Rates with Email Preheaders

By Sean Tinney December 14, 2020 Want more of your subscribers to read your emails? Then you must pay attention to your email preheader. Less than three seconds. That’s the average amount of time you have to capture a subscriber’s attention in his or her crowded inbox. Talk about a short window. So what’s an easy way to make an impact and stand out? Include an email preheader in each message you send.  When viewing a message in your inbox, an email preheader — also known as the Johnson Box or preview text — is a snippet of text shown next to or underneath the subject line. The email preheader length will vary by device and which Internet Service Provider (ISP) like Gmail or Yahoo! subscribers use. However they are typically between 50 to 100 charac...
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4 Steps to Plan Your Email Marketing for the New Year
24Dec By Kelly ForstNo Comments
content marketing, Digital Marketing, digital mkt, email list, Email Marketing, email marketing plan, email marketing planning, email marketing strategy, email marketing tips, email outreach, Internet marketing, Online Marketing

4 Steps to Plan Your Email Marketing for the New Year

By Kelly Forst December 15, 2020 Get your email marketing ready for the new year with these 4 tips. See what worked, what didn’t, and how you can improve your email strategy. Phew, what a year! I’m sure I’m not the only one who feels 2020 was quite the whirlwind. I don’t know about you, but I’m certainly looking forward to a fresh start. The global pandemic brought about unforeseen challenges for small businesses — and many felt the impact on their marketing. In fact, of the 79% of marketers who have a content marketing plan, 70% adjusted their plan due to the global pandemic. So as we look forward to a new beginning, reflecting on the year behind us can give us a lot of insight. Spend some time before the end of the year to take a step back and reflect on wha...
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[UPDATED] 101 Best Email Subject Lines
24Dec By Caleb MynattNo Comments
Blog, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Most Popular, Online Marketing

[UPDATED] 101 Best Email Subject Lines

Welcome to the 8th annual installment of DigitalMarketer’s 101 Best Email Subject Lines! Within this post, I’ve got 101 PROVEN, swipeable email subject lines that are yours for the taking. And if you’re one of our email subscribers, there’s at least a 20% chance that you played a role in determining what made the list. If that applies to you, please prepare for a little déjà vu. 🙂 Though you’re currently reading one of the most aptly titled blog posts of all time, you’ll find more here than just subject lines. I’m going to break down the 8 components of every good subject line AND you’ll get an analysis of our top 10 performing subject lines of 2020.That way, when you’re finished with this post, you can: 1. Start deconstructing and reproducing the elements of YOUR best-per...
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How to Use Email Marketing Automation
23Dec By Kelly ForstNo Comments
Digital Marketing, digital mkt, email automation, email list, Email Marketing, email outreach, email series, Internet marketing, marketing automation, Online Marketing, welcome series

How to Use Email Marketing Automation

By Kelly Forst December 17, 2020 Ready to get started with email automation? Read this post to learn what it is and how to use it. “Email automation.” You hear the phrase again and again. Email automation is powerful stuff, but if you’re new to the email marketing game, you probably have a few questions about it.  After all, automation can increase leads, conversions, and revenue, and it can save you time. The stats prove it: Automated email messages average 70.5% higher open rates and 152% higher click-through rates than other marketing messages, according to Epsilon Email Institute. So, to help you get a better grasp on what it is, why it’s important and how it can help you get the incredible results you want, here’s a quick guide to email automation and ...
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The 6 Most Common Subject Line Mistakes to Avoid
23Dec By Sean TinneyNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing, subject line best practices, subject line mistakes

The 6 Most Common Subject Line Mistakes to Avoid

By Sean Tinney December 23, 2020 Want to improve your email open rates? Here are 6 subject line mistakes to avoid and how you can fix them to improve your email engagement. Advertising legend David Ogilvy once said, “Five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” Like a headline for a blog post or news article, the subject line for your email needs to capture people’s attention and convince them to open your message. A subject line can make or break the performance of your email, so it’s important to spend extra time crafting one that’s memorable and effective. Good subject lines get to the point, create a sense of urgency and are relevant to the subscriber, but...
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How to Grow Your Email List With a High-Converting Free Offer : Social Media Examiner
23Dec By Dana MalstaffNo Comments
email list, facebook, facebook marketing, How To, Social Marketing Strategies, Social Meda Strategy, social media, social media marketing

How to Grow Your Email List With a High-Converting Free Offer : Social Media Examiner

Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.
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#346: How This 7-Figure Business Owner Uses Her Podcast To Drive Traffic with Jenna Kutcher – Amy Porterfield
23Dec By AmyNo Comments
7-figure business, beginner entrepreneur, brand building, email list, email list growth, facebook, facebook marketing, generating revenue, goal digger podcast, Gravy, grow a podcast, honeybook, Jenna Kutcher, list building, monetize your podcast, Online marketing, podcast, Social Marketing Strategies, social media, social media marketing, start a podcast, subscribers

#346: How This 7-Figure Business Owner Uses Her Podcast To Drive Traffic with Jenna Kutcher – Amy Porterfield

Listen To My Latest Podcast Episode: #352: 3 Free Organic Traffic Strategies To Grow Your Audience Quickly Listen To My Latest Podcast Episode:#352: 3 Free Organic Traffic Strategies To Grow Your Audience Quickly
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