Tag: Shops

I’ve had the same conversation with enough shop owners now that I can usually see it coming before they finish the first sentence. Someone tells me they know they should be doing more with social media. They just haven’t gotten around to it, or they tried it for a few weeks last year and let it slide. I never push back on that part. What I tell them instead is that they’re already sitting on the one thing most businesses spend months trying to manufacture: proof. You fix real cars, in front of real customers, every single day. Social media marketing for auto repair shops isn’t about inventing content. It’s about pointing a phone at what’s already happening in your bay. Despite this the 2022 Ratchet+Wrench Industry Survey found that 20 percent of shop owners have no social media accounts at...