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20 Points to Know about Each Customer Before You Ask for a Review
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Luck is engineered. Whether you have mostly bad luck or mostly good luck depends on your foresight. That applies to online reviews, which a business needs to succeed, especially if it’s “local.” Your foresight influences everything, including how many people review you, how high your ratings are, how persuasive your reviews are, and how many good new customers your reviews and rankings produce.
Your ability to haul in the glowing reviews depends on what you know before you ask. Why? Because that influences whom you ask, when you ask, what you ask, and how you ask. It’s like the Japanese principle of nemawashi.
Can you just wing it? Sure, and that may work out fine. Or your requests will make unhappy customers more likely to tell the world, or rub happy c...





