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Average Engagement Rates for 13 Industries [November 2023]

4Dec

By Karolina MikolajczykNo Comments

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Average Engagement Rates for 13 Industries [November 2023]

So you’ve planned and launched a social media campaign, and waited patiently for the likes, comments, and conversions to roll in. Now you’re looking at your performance report, wondering what the numbers actually mean. Is a 2% engagement rate high or low? Did your target audience love your campaign, or was it a flop? Without social media benchmarks (a.k.a. average performance stats for a social platform or industry), it’s difficult to make sense of raw data. But we got you. In this post, we’ve rounded up average social media engagement rates from 13 top industries to give you a better understanding of where you stand. (And empower you to brag to your boss with data-informed confidence — you’re welcome.) We’ve even included a simple (and free!) engagement rate calculator you can use t...

Industries Americans Say Are the Least Trustworthy

Americans view the pharmaceutical industry as the least trustworthy industry, though their opinion of pharma companies has improved somewhat over the last year, according to recent research from the Public Affairs Council. The annual report was based on data from a survey conducted in September 2021 among a national sample of 2,199 adults in the United States. Some 46% of respondents say pharmaceutical companies are less trustworthy compared with other major companies, and only 13% believe they are more trustworthy. Moreover, 40% of respondents believe the pharmaceutical industry has too little regulation and only 22% think it is over-regulated. These 2021 results represent a bit of a bright spot for pharmaceutical companies compared with the 2020 results, when 49% of respondents said the ...

How Content Marketing For Manufacturers Differs From Other Industries

Creating content has become the cornerstone of many marketing strategies. In fact, 93% of marketers in the B2B space use content as a part of their strategy. Needless to say, publishing high-quality content can help businesses attract leads and convert them into customers. However, as a manufacturing business, you’ve probably noticed that creating content isn’t as easy as it seems. That’s because the manufacturing industry has some unique qualities that should be considered when coming up with a content strategy. If you’re interested in learning about some of the things you should keep in mind when creating content, we’ve got the information you need. Here are some of the ways content marketing for manufacturers is different from other industries. Manufacturing Products Can Be Difficult ...