EQUITY - Digital Marketing Journals Hong Kong - Search Engine Optimisation News

1Sep

By Luci CostaNo Comments

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Brand Equity for chatbots. We commonly think of bots as problem… | by Luci Costa | Aug, 2022

We commonly think of bots as problem solvers or functional tools as virtual attendants. However, there’s a lot more to be explored in this incredible world of bots.Besides improving customer service, chatbots can create personalized experiences and totally meet the expectations of the users by strengthening the brand to outstand its commercial value once you define it well, bringing into play the real concept of brand equity. When we have in mind such a concept, we are aware of actions and strategies that can be applied to a brand to show its worth, and chatbots can lead to the 4 pillars of brand equity — loyalty, awareness, associations and perceived quality.I’ve highlighted three actions and strategies which I consider important to add value to your brand through chatbots.Here we go…Voic...

High tech and high touch: The Role of technology and empathy in advancing health equity | by Tapaan Chauhan | Jan, 2022

25Jan

By Tapaan ChauhanNo Comments

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High tech and high touch: The Role of technology and empathy in advancing health equity | by Tapaan Chauhan | Jan, 2022

Mainehealth, the largest integrated health system in Maine is faced with a unique challenge. How does one ensure that the health care system is serving everyone equally without neglecting anyone?The answer to this burning question is actually pretty simple: technology. Technology which is used thoughtfully and with empathy can serve generations to come without leaving anyone behind.Equity in healthcare means aiding each and every patient logistically, clinically, emotionally and economically.Many neglected patient populations have neglected care because they don’t trust the health care system. Data from the Centers for Disease Control and Prevention have cited Blacks and Latinos are likely to get denied the access to vaccination because of which they are more likely to get seriously ill an...

Instagram AI Chatbots Will Be Sellers while Products Will Be Services | by BRAIN [BRN.AI] CODE FOR EQUITY | Aug, 2021

7Sep

By BRAIN [BRN.AI] CODE FOR EQUITYNo Comments

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Instagram AI Chatbots Will Be Sellers while Products Will Be Services | by BRAIN [BRN.AI] CODE FOR EQUITY | Aug, 2021

Although intelligent agents have been extensively reported in both the specialized media and mass media, the communication and marketing areas of most brands haven’t used them widely yet. Some brands use smart agents or assistants in their customer service and in relation to consumers, but it’s still in its early days.This technology will be predominant soon, not only in relations between customers and companies but also in the transformation of products into new services for consumers.The way that artificial intelligence interacts with “consumer experience” is of critical importance for marketers.According to Cukier (2021), the core quality of AI is that it can exceed human capabilities, allowing radical improvements in products and services, thus improving the consumer experience, produc...

Conversational Commerce: if you’re not buying, then our algorithms are just not good enough… That’s why we are still working on them! | by BRAIN [BRN.AI] CODE FOR EQUITY

27Dec

By BRAIN [BRN.AI] CODE FOR EQUITYNo Comments

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Conversational Commerce: if you’re not buying, then our algorithms are just not good enough… That’s why we are still working on them! | by BRAIN [BRN.AI] CODE FOR EQUITY

To begin with, let’s define what conversational commerce is all about: it’s a kind of commerce that is done via various means of conversation. Sounds simple, right? Chatbots on messaging apps or websites and voice assistant using speech recognition, natural language processing, and artificial intelligence — they all contribute to an exciting shift in the world of tech and business.Conversational Systems in eCommerce are intelligent machines that can hold a written or verbal conversation with a customer. Their use is aimed at improving customer experience by steering interaction.Consequently, eCommerce is one of the most customer-facing industries where direct personal experiences and social conversations define brand value. It is an automated technology, powered by rules and artificial int...