Everything has changed because of the pandemic, including traditional marketing tactics. Industry events have been canceled. Your customers are working exclusively from home, and they're busier than ever, adjusting to videoconferencing and juggling additional responsibilities.
How do you reach your target audience where they are?
Quality content, of course.
More than half of marketers are increasing their social media (55%) and thought leadership (53%) efforts right now, according to LinkedIn. And rightfully so: B2B and B2C customers are hungrier for your content than ever before.
So, are you ready to get on the content bandwagon?
Picture this: You and your marketing team create a list of content topics. You line up internal subject-matter experts (SMEs) for an interview. Y...