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LocalMailbag: What Are the Critical Elements of a High Converting Local Contact Us Page?
Many businesses treat their contact page as just a place to put a plain old contact form or address, but it needs to be so much more than that! If you give this humble page the attention it deserves, the pay off can be extremely rewarding for your business, winning you more customers and bringing in high quality leads on a regular basis.
Here are the absolute must-haves for a winning contact page that actually converts site visitors into paying customers.Business contact information
Trust factors and social proof
Strong location-specific content
On-page optimization
Including core business information also helps reinforce trust and build relevance in both Google and Bing, because it signals to these search engines that your business is legitimate and credible.
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