Clicks - Digital Marketing Journals Hong Kong - Search Engine Optimisation News

27Jan

By John VuongNo Comments

googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO

New Data Says Clicks Are Dropping Fast

The SEO landscape is shifting. But a new report from the Pew Research Center just dropped some numbers that every marketer needs to see. If you’ve been wondering why your organic traffic feels a bit “lighter” lately, this might be your answer. According to Pew, when Google shows an AI Overview (AIO), searchers are significantly less likely to click on anything else. We’re talking about a massive shift in how users interact with the SERP. Here is the breakdown of what’s happening and—more importantly—what you need to do about it. The Numbers: A 50% Drop in Clicks? The study analyzed the browsing habits of 900 U.S. adults, and the results are eye-opening. Standard Search: When there is no AI Overview, users click a traditional link about 15% of the time. AI Overview Search: When an AI summ...

31Jan

By PhilNo Comments

googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

Does Your Google Business Profile Page Get WAY More Clicks on Mobile? How and Why to Check

Like my post? Please share! This check-up will take about 2 minutes if you’re already using UTM tracking links on the landing page URLs of your Google Business Profile page or pages (which I hope you are, because they’re mighty useful). If you’re not using a tracking URL, you can set one up in a couple of minutes now, and then do the quick check-up (described below) in a week or two. If you’re not sure why or how to set up tracking links for your Google Business Profile page (or anything else), either check out Claire Carlile’s excellent and easy-to-follow guide, or adapt either of the following URLs and paste it into the “Website” field of your GBP page: If you’re using the homepage as your landing page URL: https://yourwebsiteurlgoeshere.com/?utm_source=google&utm_medium=organic&...

13 Parts of an email you need to boost opens, clicks & sales

8Jan

By Phil NorrisNo Comments

Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

13 Parts of an email you need to boost opens, clicks & sales

By Phil Norris January 4, 2024 Struggling to bring your email ideas to life? You’re not alone, with two in five email marketers admitting they find it hard creating effective content. But it doesn’t need to be a challenge.Once you understand the anatomy of an email, content creation becomes a repeatable process: nail each section and you’re guaranteed to build something that feels seamless and engaging. Read on to learn about the different parts of an email (plus examples of how each should look), broken down into three sections: Inbox: These elements help recipients decide whether or not to open an email. Email body: Comprising the bulk of your email, these components are your opportunity to build your brand, engage your audience, and drive action. Footer: Contai...

18 Email marketing ideas to boost opens, clicks and sales

29Dec

By Phil NorrisNo Comments

Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

18 Email marketing ideas to boost opens, clicks and sales

By Phil Norris November 28, 2023 You know email marketing is a super effective way to nurture leads, turn them into paying customers, and retain existing customers. But achieving your goals requires sending emails consistently and frequently — likely at least once per week. And coming up with that many email marketing campaign ideas is tough.Maybe you’ve hit a creative dead-end. Maybe your previous activity hasn’t delivered the desired results. Maybe you’re new to email and just don’t know where to start. Either way, you’re experiencing a major case of writer’s (or emailer’s) block. Don’t worry, because we’ve rounded up 18 email marketing ideas to inspire your next campaign, backed up with real-world examples and segmented across the following common goals: Generatin...

From Clicks to Conversions: Create Content that Boosts Engagement

11Apr

By Guarav SharmaNo Comments

Blog, content, content creation, content marketing, Digital Marketing, digital mkt, Drive More Traffic, email outreach, engagement, facebook, instagram, Internet marketing, Marketing Strategy, Online Marketing, Social, social media, social media marketing, Traffic Generation, twitter

From Clicks to Conversions: Create Content that Boosts Engagement

Looking to create awesome social media content to boost engagement? It’s a given that creating engaging social media content is crucial for building a strong online presence, engaging your audience, and growing leads and sales. But how do you get it right? Here are some tips and examples. 9 Tips To Create Social Media Content That Boosts Engagement Start by creating professional and compelling social media profiles. Then use these tips when creating content. 1. Know Your Audience Knowing your audience is the key to marketing success, whether it’s in email personalization or creating tailored social media content. For instance, Canva creates tailored messages for each of its target groups. This is a post for nonprofits. And here is content created for teachers....

15 Tips for Writing Email Marketing Content that Increases Clicks

30Jan

By Sean TinneyNo Comments

Digital Marketing, digital mkt, email content, email list, Email Marketing, email outreach, email writing, increase clicks, Internet marketing, Learn, Online Marketing

15 Tips for Writing Email Marketing Content that Increases Clicks

By Sean Tinney January 27, 2022 Increase your email clicks with these 15 tips for writing email marketing content. Your audience is probably short on time and skimming through emails. They may get several emails an hour throughout the day. To give yourself a fighting chance in the inbox, you need strong email marketing content. According to research done on email click rates, the data has shown: 53% of marketers say low click-through rates are their biggest email marketing challenge.73% of marketers say click-through rates are a key metric for evaluating campaign effectiveness.The average email click-through rate is 7% in the US.a Getting more clicks should be a central part of your strategy. Here are 15 tips on how to write effective email marketing content to boost...

Increase Impressions, Engagement, and Clicks on Your LinkedIn Company Page

20Mar

By Eva GutierrezNo Comments

Blog, Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

Increase Impressions, Engagement, and Clicks on Your LinkedIn Company Page

You’ve heard LinkedIn is an engagement gold mine. Maybe Gary Vee convinced you it was a good idea, or you heard a few too many people talk about how LinkedIn was their number one source for finding B2B clients. LinkedIn is talked about as an underrated platform. Like TikTok, LinkedIn posts can actually go viral (take the hint Facebook and Instagram). The thing is, you’re not going viral on a platform with all types of users. You’re going viral on a platform where everyone is there to talk about business. Hence, the goldmine. As a B2B business, we can’t ignore the potential of LinkedIn. DigitalMarketer’s Senior Social Media Manager, Shannon Goodell, has been strategizing and implementing on LinkedIn. Recently, she stumbled on some serious success. Over two million impressions...

Are Local Services Ads Stealing Clicks from Google My Business? A Case Study of 110 Listings

20Dec

By Joy HawkinsNo Comments

GMB, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Are Local Services Ads Stealing Clicks from Google My Business? A Case Study of 110 Listings

Posted Dec 8, 2020 by Joy Hawkins In September 2020, Google rolled out Local Services Ads (LSA) to lawyers across the United States. The rollout happened fast and since lawyers generally focus a lot on marketing, we weren’t surprised to see so many law firms sign up for the platform very quickly. I have heard many people ask if Local Services Ads (LSA) are essentially stealing clicks that would have otherwise gone to the local pack results (Google My Business listings) if the ads weren’t present. We wanted to see what the data is telling us so far. Methodology In this case study, we looked at Google My Business Insights for 110 different listings for various lawyer types. We looked specifically ...